Customer Marketing

What if you could get paid to build your email list, grow your brand, and attract buyers, without wasting a dime on unqualified leads? Hi, I’m Hernan Vazquez. Over the last decade, I’ve managed $100M+ in ad spend and helped scale businesses from scratch to 8- and 9-figures. And here’s what I discovered: the secret weapon of top marketers isn’t some complicated funnel or ninja-level tactic. It’s low-ticket offers done right. In Low Ticket Profits, I walk you through the exact 7-day framework I use to build funnels that turn $7 digital products into customer acquisition machines. No...

Para crear un negocio exitoso tienes que dejar de hacer acciones aleatorias de marketing y seguir un plan riguroso que garantice el rápido crecimiento de tu empresa. Tradicionalmente, crear un buen plan de marketing ha sido un proceso complejo que consume mucho tiempo, razón por la cual muchos deciden no hacerlo. En El Plan de Marketing de 1-Página, el emprendedor en serie y mercadólogo rebelde Allan Dib revela un nuevo enfoque en la implementación del marketing que facilita y simplifica la creación de un plan.

How Netflix, Tesla, and Amazon Use Psychology to Close 40% More Sales While you're using outdated sales tactics, companies like Netflix, Tesla, and Amazon leverage cutting-edge psychology to dominate their markets. The difference isn't better products - it's understanding how customers truly think and make purchasing decisions. You'll Get: ✅ 50+ real case studies from Netflix, Tesla, Amazon & top brands ✅ Neuroscience-backed strategies that bypass logical resistance ✅ Digital psychology rules for online/social selling ✅ Step-by-step implementation plans you can use immediately ✅ ...

The Human Side of Online Marketing is a practical guide that reminds listeners that successful marketing is ultimately about people, not just platforms, algorithms, or technology. Designed for entrepreneurs, creators, freelancers, and small business owners, this book explores how authentic communication, trust-building, and meaningful audience relationships can create a stronger and more sustainable online presence.

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech...

Transform your business with the fully updated 2025 edition of The 1-Page Marketing Plan. This edition is more practical than ever, now packed with new step-by-step examples and actionable exercises in every chapter to help you implement your marketing plan with precision. Master the timeless...

This book will help you put customers at the center of what you do, and in turn, grow your business. For any business to thrive, random initiatives in customer experience (CX) must evolve into a strategic, cohesive plan that accelerates growth and innovation. Traditionally, crafting a CX transformation strategy has been complex and time-intensive, often leading to it being overlooked. CX Wheel simplifies the creation of a comprehensive CX strategy by distilling the key elements of CX onto a single-page, actionable CX transformation plan. CX Wheel lays out a road-tested, how-to CX ...

The Only KPI That Really Matters You can build the best product, run the tightest operations, and cast the boldest vision. But none of it matters if you cannot keep people interested. To keep people interested, you have to be interested in them. That means practicing empathy: understanding where your customers are in their journey, genuinely caring about helping them, and earning the right to guide their attention. When you add value at whichever stage they are in, your customers will not just tolerate your marketing… they will thank you for it. In Keeping People Interested, Jonathan K. ...

The greatest disruption in the history of marketing isn’t coming for your job. It’s coming for your customer. Artificial Intelligence is changing the way people think, feel, decide, and connect. Your next customer will be less patient, more trusting of machines, less loyal to brands, and possibly searching for meaning in new and unexpected places. If you don’t understand these shifts, your marketing playbook will be obsolete. Bestselling author and futurist Mark Schaefer takes you on a deep, human-centered journey through the new realities of consumer behavior in the age of AI.

Sustainable Digital Marketing Practices is a practical guide for small business owners and beginners who want to create long-term online growth through simple, repeatable marketing habits. Instead of relying on overwhelming strategies or constant content production, this book teaches readers how to build steady marketing routines that support customer trust, consistent communication, and sustainable business visibility.

Real-World Digital Strategy for Small Business is a practical and approachable guide for entrepreneurs and small business owners who want to improve their online presence without becoming overwhelmed by complicated marketing systems.

Do you need more customers/clients for your service-based business? Could your service business use a stream of new customers or clients that have all sort you out, instead of you soliciting their business?This guide will show you how to have your best customers or clients do the bulk of marketing or promoting your business for you. The great majority of service professionals and owners of service-based businesses recognize the importance of marketing, and yet they feel very uncomfortable about anything that even hints at "selling” or marketing. For most of them, this ultimately means ...

Online Marketing with Clarity is a practical guide for entrepreneurs, creators, freelancers, and small business owners who want to simplify their marketing efforts and build a more organized approach to online growth. Rather than overwhelming listeners with complex tactics, this book focuses on creating clear systems for content management, audience engagement, traffic generation, and customer relationship building. Listeners will learn how to develop effective content plans, strengthen audience relationships, and create marketing strategies that support consistent visibility.

Read by the author. When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . . Since the original publication of Building a StoryBrand, over one million business leaders have...

The Online Presence Starter Manual is a practical beginner's guide for small business owners who want to build visibility, attract customer attention, and create trust online without feeling overwhelmed by complicated marketing advice. This book explains how simple, consistent online actions can help businesses establish credibility and strengthen customer relationships over time.

Digital Promotion for Practical Entrepreneurs is a straightforward guide designed to help entrepreneurs promote products and services online using simple, realistic marketing methods. This beginner-friendly book removes the pressure often associated with digital promotion and focuses instead on clear communication, customer trust, and steady engagement that can be maintained over time.

Build pricing decisions on evidence, not guesswork. This book brings together the core disciplines behind profitable pricing, from cost structure analysis and margin targets to customer value, market benchmarks, discount control, and operational governance. It is designed for professionals who need a practical framework for setting prices that hold up in finance reviews, sales negotiations, and competitive markets. The chapters move from fundamentals to execution, showing how price affects revenue, contribution margin, and operating profit, then explaining how to translate cost behavior ...

Endless Customers delivers a proven framework for businesses to become the most trusted and recognized brands in their markets by harnessing the power of developing the right content, website, sales activities, technology, and culture of performance. When executed correctly, this framework enables marketing, sales, and leadership teams to sync up on a business strategy that is transformative to the organization's growth, creating long-term success—and endless customers.

In The Customer Service Revolution, DiJulius points out how numerous companies have made customer service their biggest competitive advantage, are dominating their industries, and have made price irrelevant. As a result of this customer service revolution, people are being treated differently, better, and in a way like never before. This is a result of how companies and management are treating their employees and how employees are treating each other and the customer - which ultimately permeates into people’s personal lives at home and in their communities.

A serial entrepreneur shows how to harness customer demand to fuel your startup’s growth Rob Snyder followed all the traditional advice for launching a startup—he did his research, ran experiments, raised millions in venture capital—but his company struggled to get off the ground. It...