Customer Marketing
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What Your Customer Wants and Can’t Tell You
- Unlocking Consumer Decisions with the Science of Behavioral Economics
- By: Melina Palmer
- Narrated by: Rachel Perry
- Length: 8 hrs and 12 mins
- Unabridged
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This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book.
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Good ideas, but felt like a collection of tweets
- By J. Cabral on 03-02-24
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What Your Customer Wants and Can’t Tell You
- Unlocking Consumer Decisions with the Science of Behavioral Economics
- Narrated by: Rachel Perry
- Length: 8 hrs and 12 mins
- Release date: 05-11-21
- Language: English
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This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book....
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The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- By: Allan Dib
- Narrated by: Joel Richards
- Length: 6 hrs and 32 mins
- Unabridged
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To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.
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You Need to buy Book to get key info
- By Rosie's mom on 10-23-18
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The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- Narrated by: Joel Richards
- Length: 6 hrs and 32 mins
- Release date: 08-16-16
- Language: English
- To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth....
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The Customer Success Professional's Handbook
- How to Thrive in One of the World’s Fastest Growing Careers - While Driving Growth for Your Company
- By: Ashvin Vaidyanathan, Ruben Rabago
- Narrated by: Daniel Henning
- Length: 7 hrs and 22 mins
- Unabridged
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The Customer Success Manager has become a critical asset to organizations across the business landscape. As the subscription model has spread from the cloud and SaaS to more sectors of the economy, that pivotal role will only grow in importance. That's because if you want to compete and thrive in this new environment, you need to put the customer at the center of your strategy. You need to recognize you're no longer selling just a product. You're selling an outcome.
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Great content!! Narrating sounds like a computer
- By Lydia on 06-01-22
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The Customer Success Professional's Handbook
- How to Thrive in One of the World’s Fastest Growing Careers - While Driving Growth for Your Company
- Narrated by: Daniel Henning
- Length: 7 hrs and 22 mins
- Release date: 03-24-20
- Language: English
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The Customer Success Manager has become a critical asset to organizations across the business landscape. As the subscription model has spread from the cloud and SaaS to more sectors of the economy, that pivotal role will only grow in importance....
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The Customer Centricity Playbook
- Implement a Winning Strategy Driven by Customer Lifetime Value
- By: Peter Fader, Sarah Toms
- Narrated by: Steve Menasche
- Length: 4 hrs and 2 mins
- Unabridged
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Not all customers are the same, regardless of how they appear on the surface. The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their acquisition, development, and retention efforts to those customers. In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.
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A great marketing book for startups and growing Enterprises
- By Jean on 11-07-23
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The Customer Centricity Playbook
- Implement a Winning Strategy Driven by Customer Lifetime Value
- Narrated by: Steve Menasche
- Length: 4 hrs and 2 mins
- Release date: 06-11-19
- Language: English
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Not all customers are the same, regardless of how they appear on the surface. The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their acquisition, development, and retention efforts to those customers....
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Traction
- How Any Startup Can Achieve Explosive Customer Growth
- By: Gabriel Weinberg, Justin Mares
- Narrated by: Gabriel Weinberg
- Length: 7 hrs and 24 mins
- Unabridged
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Most startups don't fail because they can't build a product. Most startups fail because they can't get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die.
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Review from a marketing pro
- By SV on 06-18-16
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Traction
- How Any Startup Can Achieve Explosive Customer Growth
- Narrated by: Gabriel Weinberg
- Length: 7 hrs and 24 mins
- Release date: 10-23-15
- Language: English
- Traction will teach you the 19 channels you can use to build a customer base and how to pick the right ones for your business....
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Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 4 hrs and 56 mins
- Unabridged
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Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
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Have you heard of the SB7 Framework?
- By Tyson on 01-29-18
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Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- Narrated by: Donald Miller
- Length: 4 hrs and 56 mins
- Release date: 10-10-17
- Language: English
- Donald Miller uses the 7 elements of powerful stories to teach listeners to improve how they connect with customers and grow their business.
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Marketing: A Love Story
- How to Matter to Your Customers
- By: Bernadette Jiwa
- Narrated by: Bernadette Jiwa
- Length: 2 hrs and 1 min
- Unabridged
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One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they will matter to people. Marketing is the way we communicate how our ideas translate to value for people in a marketplace.
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Meh
- By Eric D. on 08-17-17
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Marketing: A Love Story
- How to Matter to Your Customers
- Narrated by: Bernadette Jiwa
- Length: 2 hrs and 1 min
- Release date: 01-22-16
- Language: English
- One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas....
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AI for Marketing and Product Innovation
- Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales
- By: A.K. Pradeep, Andrew Appel, Stan Sthanunathan
- Narrated by: Graham Rowat
- Length: 6 hrs and 53 mins
- Unabridged
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AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to reveal the "how".
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The technological side of AI marketing
- By John (Yue) Zhang on 02-12-24
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AI for Marketing and Product Innovation
- Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales
- Narrated by: Graham Rowat
- Length: 6 hrs and 53 mins
- Release date: 02-26-19
- Language: English
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AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell....
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Marketing: The Brian Tracy Success Library
- By: Brian Tracy
- Narrated by: Brian Tracy
- Length: 2 hrs and 54 mins
- Unabridged
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The success of your business depends on the success of your marketing efforts. If you can identify what customers want, need, and can afford - and give it to them - you will achieve outstanding results.This indispensable guide contains 21 powerful marketing ideas you can use immediately.
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So many general information about business strategy
- By Balathayaparan Thayaparan on 04-10-16
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Marketing: The Brian Tracy Success Library
- Narrated by: Brian Tracy
- Length: 2 hrs and 54 mins
- Release date: 11-18-14
- Language: English
- The success of your business depends on the success of your marketing efforts....
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Customer Success
- How Innovative Companies Are Reducing Churn and Growing Recurring Revenue
- By: Nick Mehta, Dan Steinman, Lincoln Murphy
- Narrated by: Tim Andres Pabon
- Length: 8 hrs and 25 mins
- Unabridged
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The subscription business model is hot - from software to music to movies to diet programs, investors and public markets want businesses that create recurring payments from unlimited customers. The old sales and marketing methods can handle attracting new customers for growth; however, only in the last five years has a discipline emerged that views growth in relation to retention, not just sales.
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Business to Company???
- By S. Wheelhouse on 12-07-18
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Customer Success
- How Innovative Companies Are Reducing Churn and Growing Recurring Revenue
- Narrated by: Tim Andres Pabon
- Length: 8 hrs and 25 mins
- Release date: 07-07-17
- Language: English
- The subscription business model is hot - from software to music to movies to diet programs, investors and public markets want businesses that create recurring payments....
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Customer Centricity
- Focus on the Right Customers for Strategic Advantage
- By: Peter Fader
- Narrated by: Patrick Lawlor
- Length: 2 hrs and 36 mins
- Unabridged
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Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customers…and then there is pretty much everybody else. Upending some of our most fundamental beliefs, renowned behavioral data expert Peter Fader, helps businesses radically rethink how they relate to customers.
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Good executive briefing on Customer Segmentation
- By LivingProof on 04-11-17
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Customer Centricity
- Focus on the Right Customers for Strategic Advantage
- Narrated by: Patrick Lawlor
- Length: 2 hrs and 36 mins
- Release date: 09-05-13
- Language: English
- Not all customers are created equal. Despite what the tired old adage says, the customer is not always right....
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The Innovator's Dilemma
- When New Technologies Cause Great Firms to Fail
- By: Clayton M. Christensen
- Narrated by: L.J. Ganser
- Length: 8 hrs and 37 mins
- Unabridged
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His work is cited by the world's best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic best seller - one of the most influential business books of all time - innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right - yet still lose market leadership. Christensen explains why most companies miss out on new waves of innovation.
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This book is best read, not heard
- By Andrea Rudert on 09-09-17
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The Innovator's Dilemma
- When New Technologies Cause Great Firms to Fail
- Narrated by: L.J. Ganser
- Length: 8 hrs and 37 mins
- Release date: 04-18-17
- Language: English
- Innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right - yet still lose market leadership....
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Think Like Your Customer
- A Winning Strategy to Maximize Sales By Understanding and Influencing How and Why Your Customers Buy
- By: Bill Stinnett
- Narrated by: Jeff Cummings
- Length: 4 hrs and 48 mins
- Unabridged
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The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers "just don't understand our business." In Think Like Your Customer, Stinnett explains why the key to landing corporate customers is to learn to think about the things executives and business owners think about and understand how they make complex buying decisions.
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Think Like Your Customer
- A Winning Strategy to Maximize Sales By Understanding and Influencing How and Why Your Customers Buy
- Narrated by: Jeff Cummings
- Length: 4 hrs and 48 mins
- Release date: 07-23-21
- Language: English
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In Think Like Your Customer, Stinnett explains why the key to landing corporate customers is to learn to think about the things executives and business owners think about and understand how they make complex buying decisions....
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Be Our Guest
- Perfecting the Art of Customer Service
- By: The Disney Institute, Theodore Kinni
- Narrated by: Barry Abrams
- Length: 5 hrs and 26 mins
- Unabridged
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Exceeding expectations rather than simply satisfying them is the cornerstone of the Disney approach to customer service. Now, in honor of the 10th anniversary of the original Be Our Guest, the Disney Institute, which specializes in helping professionals see new possibilities through concepts not found in the typical workplace, is revealing even more of the business behind the magic of quality service.
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Too long and repetitive
- By M. Decker on 03-11-16
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Be Our Guest
- Perfecting the Art of Customer Service
- Narrated by: Barry Abrams
- Length: 5 hrs and 26 mins
- Release date: 05-05-15
- Language: English
- Exceeding expectations rather than simply satisfying them is the cornerstone of the Disney approach to customer service....
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Marketing 5.0
- Technology for Humanity
- By: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrated by: Steve Menasche
- Length: 7 hrs and 8 mins
- Unabridged
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Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
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Very disappointing
- By TerrisThompson on 01-24-23
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Marketing 5.0
- Technology for Humanity
- Narrated by: Steve Menasche
- Length: 7 hrs and 8 mins
- Release date: 03-23-21
- Language: English
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Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world....
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The Art of Selling to the Affluent
- How to Attract, Service, and Retain Wealthy Customers and Clients for Life, 2nd Edition
- By: Matt Oechsli
- Narrated by: Joe Bronzi
- Length: 6 hrs and 19 mins
- Unabridged
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The Art of Selling to the Affluent, 2nd Edition offers a detailed landscape of today's affluent. Put yourself ahead of the competition by knowing how the recession has affected purchasing behavior and where the opportunities are moving forward.
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Fine if your clients are over 80
- By Bunni Metanoia on 07-13-23
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The Art of Selling to the Affluent
- How to Attract, Service, and Retain Wealthy Customers and Clients for Life, 2nd Edition
- Narrated by: Joe Bronzi
- Length: 6 hrs and 19 mins
- Release date: 07-27-20
- Language: English
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Attract and retain affluent customers and clients....
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The Automatic Customer
- Creating a Subscription Business in Any Industry
- By: John Warrillow
- Narrated by: Don Hagen
- Length: 5 hrs and 15 mins
- Unabridged
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The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret--no matter what industry you're in--is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before.
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Can be applied to almost any business
- By C Mason on 02-25-15
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The Automatic Customer
- Creating a Subscription Business in Any Industry
- Narrated by: Don Hagen
- Length: 5 hrs and 15 mins
- Release date: 02-05-15
- Language: English
- Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 percent of sales growth, The Automatic Customer will be your secret weapon....
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The Secret Lives of Customers
- A Detective Story About Solving the Mystery of Customer Behavior
- By: David S Duncan
- Narrated by: David S Duncan, Terrence Kidd
- Length: 4 hrs and 39 mins
- Unabridged
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Customers can be a mystery. Despite the availability of more data than ever before, everyone, from the CEO to salespeople in the field, struggles to understand who their customers really are, what they want, why they lose them, and how to regain them. To crack the case, start thinking like a market detective. David Scott Duncan shows how in his entertaining story of Tazza, a fictional chain of cafes with declining sales and leaders urgently seeking to understand why.
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Building upon the jobs to be done concept.
- By TohirT on 11-29-23
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The Secret Lives of Customers
- A Detective Story About Solving the Mystery of Customer Behavior
- Narrated by: David S Duncan, Terrence Kidd
- Length: 4 hrs and 39 mins
- Release date: 05-04-21
- Language: English
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A "detective story" that delivers key insights for any businessperson asking the questions: Who really are our customers, why do we lose them, how do we regain them? Find out....
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The Power of Scarcity
- Leveraging Urgency and Demand to Influence Customer Decisions
- By: Dr. Mindy Weinstein
- Narrated by: Karen Ruth Johnston
- Length: 6 hrs and 20 mins
- Unabridged
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Scarcity isn't just one of the key principles of influence, it's arguably the most powerful—invoking the kind of primal instincts that were essential to our ancestors' survival. It's also the explanation for why, in the mid-1990's, $29.99 Tickle-Me-Elmo dolls were being scalped for $7,000 apiece. In The Power of Scarcity, Dr. Mindy Weinstein leverages her deep expertise in both marketing and psychology to reveal how this influence principle can be used to boost sales, win negotiations, spark action, develop community, build customer loyalty, and more.
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A Game-Changing Marketing Book You Can’t Afford to Miss!
- By S Janzen on 08-02-23
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The Power of Scarcity
- Leveraging Urgency and Demand to Influence Customer Decisions
- Narrated by: Karen Ruth Johnston
- Length: 6 hrs and 20 mins
- Release date: 12-13-22
- Language: English
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In The Power of Scarcity, Dr. Mindy Weinstein leverages her deep expertise in both marketing and psychology to reveal how this influence principle can be used to boost sales, win negotiations, spark action, develop community, build customer loyalty, and more....
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The Irresistible Offer
- How to Sell Your Product or Service in Three Seconds or Less
- By: Mark Joyner
- Narrated by: Mark Joyner
- Length: 3 hrs and 42 mins
- Unabridged
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The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business, a method that is simultaneously socially responsible and far more effective than "old marketing". This new way is The Irresistible Offer.
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One great ideea
- By Marian Hanganu on 11-16-06
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The Irresistible Offer
- How to Sell Your Product or Service in Three Seconds or Less
- Narrated by: Mark Joyner
- Length: 3 hrs and 42 mins
- Release date: 07-28-06
- Language: English
- When Domino's Pizza gave their customers an offer they couldn't refuse, "30 minutes or less" or the pizza was free, Domino's grew from a single store to a $4 billion chain....
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