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Publisher's Summary

Now in a revised, expanded, and upgraded edition, Ignite the Fire is the highly practical approach to personal training already relied on by thousands of trainers worldwide.

Repeatedly called one of the "best books for personal trainers", it provides a clear road map teaching you how to become a personal trainer, to getting a personal trainer certification, to building your career from the bottom up so you can build a clientele, your reputation, and income.

Have you ever wanted to know the best, high-integrity techniques to get more clients, run a fitness business, or have a solid system for selling personal training?

You're not alone. For years Jon's been asked these questions so he read, watched, researched, and interviewed the best in the world to compile Ignite the Fire. This powerful book for certified personal trainers will show you how to:

    Find your dream job in the fitness industry
  • Find, market to, and sell your ideal client while seamlessly dealing with objections
  • Build amazing workouts for beginners
  • Deal with difficult client types
  • Develop multiple income streams while maintaining your reputation

Ignite the Fire provides a clear road map to building your career from the bottom up so you can build a clientele, your reputation, and income.

©2015 Jonathan Goodman (P)2015 Jonathan Goodman

What members say

Average Customer Ratings

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  • 4.7 out of 5.0
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My first ever book review.

1st and foremost congrats on a great book. I loved every chapter. The writer did a great job of covering a lot of different topics with enough detail and its benefits toward your career to give you an idea of where to start building skills. I just finished the book a few minutes ago and felt moved to write a review. I know that I will be listening to this book a few more times through and will be looking for more informational content by the author. Nice job reminding us where to find more. Lol

Thank you, loved it, I walked away with a lot.

1 of 1 people found this review helpful

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Well done

What I enjoyed most about this book was the character of the author. Of course people say one thing and do another but a common thread throughout the book was integrity and I like that. Lot of good information- if definitely recommend any trainer, seasoned or new, to invest in this book.

1 of 1 people found this review helpful

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MOST EXCITED ON MY CAREER SEEKING JOURNEY!

This book is everything that I needed! Very informative information that will nurture me in my career from start to finish!! Thanks Jonathan!!

1 of 1 people found this review helpful

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Amazing read

I truly loved reading this book. This was the best personal training book I've ever read. So if your in the business of fitness or wanna find about how to be a trainer and what it will take. Then you certainly want to invest in this book. Thanks

2 of 3 people found this review helpful

  • Overall

A must for any fitness professional

Everything you need to know about building a successful career in the fitness industry. Listen, absorb, and act!

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Novice or Master... you’ll find something!

I wish I had this resource when I was first starting out! Although I’m in my 11th year, I still found this book extremely giving and refreshed many things I had become comfortable with and took for granted.

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everything for the personal trainer.

everything you need to know about personal training. plenty of tips and hope resources to help you succeed at what you love to do.

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Direct and inspiring

Ignite the fire is really a great book to listen to for a personal trainer wanting to spark up his career. The book is direct and tells the important things in not too many words.

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Great read or listen for.....

.....gym owners, personal trainers, yoga or Pilates trainers, basically anyone who trains and coaches others. Jonathan puts a real personal spin on dealing with others and improving your craft.

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Great book

Great book! Very informative on where to start as a personal trainer even if you're seasoned. He makes things simpler. Periodization is hard for the average client. He created the focus system making training clients much more simpler

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  • Amazon Customer
  • 07-10-15

Really enjoyed this. Bit repetitive, but motivates

I thoroughly enjoyed this audio book. definitely worth revisiting when you feel a little jaded or stuck in a rut!

4 of 4 people found this review helpful

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  • Michelle Robert
  • 07-26-17

Very useful for beginners like myself!

Tq so much for such great ideas. Especially about advertising, how to support the boss and starting a blog. The reader is very engaging. Tq for doing a fabulous job!

1 of 1 people found this review helpful

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  • Alan Fitton
  • 02-19-16

fantastic read

brilliant audio book for any trainer speaks truth from experience and has helped me enormously think outside the box I honestly give this a 10/10
fantastic job
loved every minute

1 of 1 people found this review helpful

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  • Jamie
  • 10-30-17

Awesome

Loved it! For any Personal Trainer looking to up skill it's a must listen to.

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  • Kayleigh
  • 06-06-17

Well read, well written and super helpful

I really enjoyed this book. Well worth the money. I think the author has a well balanced approach towards personal training and helping other people.

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  • Besant
  • 09-27-16

Fitness marketing essential.

This book gives you a fantastic strategic overview of how to obtain customers, maintain relationships and get them to advocate your fitness brand. I would recommend Ignite the Fire to anyone starting up their own business in the fitness industry, whether that be as a personal trainer, sports clothing company or nutrition brand.
My only negative criticism would be, in order to make this book more evergreen, the writer does not go into specifics on how to implement digital marketing strategies.
If you are not a personal trainer (such as a clothing company, wearable tech company, gym instructor/ owner, work in gym marketing or a nutritional brand owner), there a few chapters that will feel they do not apply directly to you, however i recommend staying the course as it will give you good ideas for your website and content marketing.
The performance by Pete Cataldo overall was good however at many points became laborious with cadence repetition.

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  • Amazon Customer
  • 12-14-16

A must read for PT'S!

Everything your study doesn't cover, but its the stuff you need to know. Loved it!

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  • Andrew
  • 11-26-16

great book

fantastic book. The narration was great and made it so easy to listen to. I'm looking forward to listening to more.