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FREE Audiobook

FREE: The Future of a Radical Price

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Publisher's Summary

The New York Times best-selling author heralds the future of business in Free. In his revolutionary best seller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in Free, he makes the compelling case that, in many instances, businesses can profit more from giving things away than they can by charging for them.

Far more than a promotional gimmick, Free is a business strategy that may well be essential to a company's survival. The costs associated with the growing online economy are trending toward zero at an incredible rate. Never in the course of human history have the primary inputs to an industrial economy fallen in price so fast and for so long.

Just think that in 1961 a single transistor cost $10; now Intel's latest chip has two billion transistors and sells for $300 (or 0.000015 cents per transistor - effectively too cheap to price). The traditional economics of scarcity just don't apply to bandwidth, processing power, and hard-drive storage. Yet this is just one engine behind the new Free, a reality that goes beyond a marketing gimmick or a cross-subsidy.

Anderson also points to the growth of the reputation economy; explains different models for unleashing the power of Free; and shows how to compete when your competitors are giving away what you're trying to sell.

In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how this revolutionary price can be harnessed for the benefit of consumers and businesses alike.

©2009 Chris Anderson; (P)2009 Hyperion

What the Critics Say

"As in Anderson's previous book, the thought-provoking material is matched by a delivery that is nothing short of scintillating." (Publishers Weekly)

What Members Say

Average Customer Rating

4.1 (3670 )
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Performance
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  •  
    toga62 02-05-15
    toga62 02-05-15
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    "Informative, but examples are already outdated."

    I still learned some interesting things, and it was entertaining to look back and see what occurred after the publishing of this book, but a lot of the examples have already become outdated. References to Netflix DVD rentals (all but dead) and discussions about sites like MySpace and Digg really date the book. Information regarding theory is still mostly valid, but I constantly kept thinking about how dated the book was and inevitably questioning if it really was still valid because of it.

    0 of 0 people found this review helpful
  •  
    Maurice 01-29-15
    Maurice 01-29-15 Member Since 2017
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    "Free sales"

    Love the fact that free can drive so much traffic to make money, the author did a good job on explaining how free "really" works

    0 of 0 people found this review helpful
  •  
    Anthony 01-27-15
    Anthony 01-27-15
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    "Explains the world."

    I really enjoyed listening to this book. It explains where the world is going with the Internet and how free affects us all.

    0 of 0 people found this review helpful
  •  
    Amazon Customer 01-22-15 Member Since 2016
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    4
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    "Awesome reas"

    It's an amazing book read by the author! I learned so much, and I am going to listen to it again knowing there's definitely things I missed!

    0 of 0 people found this review helpful
  •  
    tjfking 01-19-15
    tjfking 01-19-15
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    "Should be required reading for every Econ 101"

    Fascinating subject matter with a strong amount of data to back up his claims. Anderson does a great job of encouraging the reader to explore the edges of their imagination with how the "free" model could actually create profit. While Anderson is a good reader, this is a book crammed full of information that you may need to listen to multiple times to fully work through all that is presented.

    0 of 0 people found this review helpful
  •  
    Jeremiah Yich 01-17-15 Member Since 2014

    drag0?

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    "Pretty interesting"

    Pretty interesting. Probably could be slimmed down a bit. But good content. As someone who grew up with the Internet, it was interesting to learn about pre-Internet free and free outside America.

    0 of 0 people found this review helpful
  •  
    Jack 01-14-15
    Jack 01-14-15
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    "excellence"

    this is a must read. very interesting as well as informative. it definitely will open your eyes to what free was and what it now means

    0 of 0 people found this review helpful
  •  
    Shaun 01-09-15
    Shaun 01-09-15
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    "Wake up and smell the free coffee!"

    Everyone knows a little something about free, but this audio book expands your understanding to the broader picture that currently exist with the Internet.

    0 of 0 people found this review helpful
  •  
    tcmedicala 01-04-15
    tcmedicala 01-04-15 Member Since 2014
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    "Free was more than I thought it would be."

    I learned a lot for nothing a got a book. I would pay for.
    This review needs six more words.

    0 of 0 people found this review helpful
  •  
    Ryan R. Kelsey Downers Grove, IL USA 12-28-14
    Ryan R. Kelsey Downers Grove, IL USA 12-28-14

    Time Cricket CEO

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    "I got my free's worth"

    I will need to buy the book since it is chock full of so many great examples. This is a great example of how much better the audio books are when the author narrates it themselves.

    0 of 0 people found this review helpful

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