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FREE Audiobook

FREE: The Future of a Radical Price

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Publisher's Summary

The New York Times best-selling author heralds the future of business in Free. In his revolutionary best seller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in Free, he makes the compelling case that, in many instances, businesses can profit more from giving things away than they can by charging for them.

Far more than a promotional gimmick, Free is a business strategy that may well be essential to a company's survival. The costs associated with the growing online economy are trending toward zero at an incredible rate. Never in the course of human history have the primary inputs to an industrial economy fallen in price so fast and for so long.

Just think that in 1961 a single transistor cost $10; now Intel's latest chip has two billion transistors and sells for $300 (or 0.000015 cents per transistor - effectively too cheap to price). The traditional economics of scarcity just don't apply to bandwidth, processing power, and hard-drive storage. Yet this is just one engine behind the new Free, a reality that goes beyond a marketing gimmick or a cross-subsidy.

Anderson also points to the growth of the reputation economy; explains different models for unleashing the power of Free; and shows how to compete when your competitors are giving away what you're trying to sell.

In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how this revolutionary price can be harnessed for the benefit of consumers and businesses alike.

©2009 Chris Anderson; (P)2009 Hyperion

What the Critics Say

"As in Anderson's previous book, the thought-provoking material is matched by a delivery that is nothing short of scintillating." (Publishers Weekly)

What Members Say

Average Customer Rating

4.1 (3859 )
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  •  
    Debra J OConnor 07-17-15
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    "Free is good in a different way"

    This is especially good for old timers like me. It even explained to me (without meaning to )) why I didn't like the phone especially for long chats...lol. Good for new enterprises who want to get in on the free thing to make money. Since I am over 21 or so, this is not "duuh" to me. Thanks for this. I didn't think I'd like it, but I was riveted.

    0 of 0 people found this review helpful
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    badwolf 07-08-15
    badwolf 07-08-15
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    "great information for the internet age"

    love it. interesting and highly informational for today's digital age. if you're interested in starting a business online, check this out

    0 of 0 people found this review helpful
  •  
    Carl Hawke 07-01-15
    Carl Hawke 07-01-15
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    "Its pretty good"

    I was thinking this would be more business geared as far as starting a business but it has given me some more ideas on different models

    0 of 0 people found this review helpful
  •  
    Danyelle Mulin 06-01-15
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    "Thought it would be cap cause it was free..."

    this was a really awesome book! it explains in easy-to-understand language how and why so many things are free these days. really well done, I definitely recommend it (especially for free)

    0 of 0 people found this review helpful
  •  
    Matthew D. 05-20-15
    Matthew D. 05-20-15
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    "Great content, well read, could have been shorter"

    Chris Anderson has a command of the material and is great at reading it. I found the content enlightening and the stories engaging. Somewhat repetitive. Over-reinforced. Could have been shorter but still a great read/listen.

    0 of 0 people found this review helpful
  •  
    ahmed alshammari 05-20-15
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    "I like his way of introducing grammar"

    this is very useful book , I am sure I am going to listen to it whenever I need to review


    0 of 0 people found this review helpful
  •  
    true britty Minnesota 04-30-15
    true britty Minnesota 04-30-15
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    "Goes well with their other title Write. Publish. R"

    A good book for readers interested in the phenom of Kindle (and Audible) self-publishing. This follows their whirl at writing and publishing a book in a crazy short time. Also some good info on how they used Kickstarter financing. Then a good chunk on their writing process and the blow-by-blow of how the put the story together.

    If you want to self-publish, you might want to check out the authors' Write. Publish. Repeat. Great resource. There is another Audible book by someone (cannot remember name) that goes into the nitty gritty of building your audience before you publish and digital formatting. You can search under Kindle and publishing.

    Simon Whistler, the narrator of this book, has the kind of voice you want to hear on the phone, saying, "Good morning, beautiful." Maybe a second career for Mr. Whistler?

    0 of 0 people found this review helpful
  •  
    Jean A.Williams 04-28-15
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    "Time waster"
    What disappointed you about FREE?

    The story line was tired with the "action" unnecessarily gorey. The description was pretty vivid and the overall layout of the story was pretty good, it felt more like it was written by someone skilled in the process but lacking a creative mind.


    What could Chris Anderson have done to make this a more enjoyable book for you?

    Developed a better storyline.


    Did Chris Anderson do a good job differentiating all the characters? How?

    The two main characters were pretty.well differentiated but not deep.


    If you could play editor, what scene or scenes would you have cut from FREE?

    I would have spent less time developing the overly gruesome hospital scenes and developed the storyline more fully. The flashback thing is ok and, to my thinking, adds to the overall mystery but the surrounding context did not appear.


    Any additional comments?

    Ok, I am on the high side of sixty yrs. old, but I have never seen the value in belaboring the gorey violence in a story. Truman Capote's In Cold Blood is still the most terrifying book I have ever read.

    0 of 0 people found this review helpful
  •  
    Amazon Customer 04-23-15
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    "great way to help understand a modern age"

    This book is great especially for any one over 30 to listen to and made all the better cause it's... well I'm sure you can guess the rest

    0 of 0 people found this review helpful
  •  
    Andres Marin Florida, USA 04-21-15
    Andres Marin Florida, USA 04-21-15
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    "Great business ideas"

    The pros: The book not only tells you how free economy was born and why it is important, but how to apply it to your business model.

    The cons: It is a little outdated in the examples but the principles are still valid.

    0 of 0 people found this review helpful

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