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Publisher's Summary

Often leaders have a great vision, but don't know how to communicate their strategies and turn them into results. Just as often, a company's staff has insight and information that never make their way to the top. In short, the difference between a good company and a great one may lie in its ability to communicate, both internally and externally. In Communicate or Die, Dr. Zweifel shows you how to achieve breakthrough performance simply by changing the way you speak and listen. Learn how to:

1. Become a master communicator who inspires others
2. Harness the power of your speaking and listening to shape the reality you want
3. Avoid communication disasters of firms like Bridgestone, AOL, Intel, and many others
4. Climb the Matterhorn of Masterful Listening - develop and sustain the Seven Listening Levels
5. Avoid the Four Deadly Sins of Speaking and minimize clutter in your language

There is hardly an issue, from lawsuits to divorce, from failed mergers to strategy alignment, that cannot be solved through great communication.

Get Communicate or Die and, in a quick and fun read, build your capacity to get the results you want.

©2003 SelectBooks (P)2017 Thomas D. Zweifel

Critic Reviews

"In business and life, we all have communication failures that could easily be prevented with a little skill; but we are blind in the area. Read this book - it's going to cost you next to nothing to read. You can substitute one evening of entertainment and make a difference in your life and work for years to come." (Ali Velshi, anchor, CNN)
"When people speak - and listen - effectively, they get better information, better strategic intelligence, and better results. Zweifel's short book is absolutely essential if you want tight championship teams." (Steve Baird, senior management advisor, UBS)
"Zweifel's powerful yet simple principles and tools enable leaders to use a free commodity - language - to produce breakthrough results." (Col. Joseph LeBoeuf, Head Leadership Program, US Military Academy West Point)

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