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Fred Joyal, the expert in dental consumer marketing, reveals how every single thing you say and do in your practice communicates a message to your patients. Everything is Marketing takes you step by step through your business, showing how little changes can have a big impact. Want to attract new patients? Convert more calls into appointments? Increase your case acceptance? Marketing can make it happen.
A bold, useful, uncomplicated guide to mastering the three keys of business success: In this practical book, Dr. Howard Farran shows that running a business isn't all that complicated - if you're focusing on the right three areas: people, time, and money. People: maximizing the potential of employees, customers, and yourself. Time: mastering the efficiency that helps a business turn the biggest profit possible. Money: learning to love the numbers that function as the business's scorecard.
More and more dentists are signing up with dental insurance plans in the hopes that they will help bring in more new patients. The unfortunate part of this strategy is that corporate dental groups are leveraging their size and power in negotiating higher reimbursements. What are we as a group to do? For my practice, the answer to this question led me to discover a nearly unlimited and untapped market of fee-for-service patients who want and value their dental health but have a significant hurdle to coming in to see a private practice doctor.
Dr. Tuan Pham is an expert in increasing dental office profitability and success. He is the creator of Dental Maverick, a program designed to teach dentists how to master effective communication, leadership, and management. As a practicing dentist, he recognizes that many dentists are excellent clinicians, but struggle with daily management and leadership duties. Many dentists simply want to go to work, perform dentistry, and not "deal with the rest," including staff management and leadership.
Every day, thousands of new websites are popping up. But with so many dental practice websites out there, there's a lot of competition for new patients. So what's the secret to getting more patients? By optimizing your website's copy. Engaging, persuasive web copy increases your chances that potential patients will find and visit your practice. And gives you the best chance of boosting your dental practice's credibility, exposure, and revenue.
Throughout the years, dental health has often been characterized as a reflection of our overall health, where bad oral health results from issues with other parts of our body. But what if we flipped the paradigm? What if we thought about dental health as the foundation for our physical health as a whole?
Fred Joyal, the expert in dental consumer marketing, reveals how every single thing you say and do in your practice communicates a message to your patients. Everything is Marketing takes you step by step through your business, showing how little changes can have a big impact. Want to attract new patients? Convert more calls into appointments? Increase your case acceptance? Marketing can make it happen.
A bold, useful, uncomplicated guide to mastering the three keys of business success: In this practical book, Dr. Howard Farran shows that running a business isn't all that complicated - if you're focusing on the right three areas: people, time, and money. People: maximizing the potential of employees, customers, and yourself. Time: mastering the efficiency that helps a business turn the biggest profit possible. Money: learning to love the numbers that function as the business's scorecard.
More and more dentists are signing up with dental insurance plans in the hopes that they will help bring in more new patients. The unfortunate part of this strategy is that corporate dental groups are leveraging their size and power in negotiating higher reimbursements. What are we as a group to do? For my practice, the answer to this question led me to discover a nearly unlimited and untapped market of fee-for-service patients who want and value their dental health but have a significant hurdle to coming in to see a private practice doctor.
Dr. Tuan Pham is an expert in increasing dental office profitability and success. He is the creator of Dental Maverick, a program designed to teach dentists how to master effective communication, leadership, and management. As a practicing dentist, he recognizes that many dentists are excellent clinicians, but struggle with daily management and leadership duties. Many dentists simply want to go to work, perform dentistry, and not "deal with the rest," including staff management and leadership.
Every day, thousands of new websites are popping up. But with so many dental practice websites out there, there's a lot of competition for new patients. So what's the secret to getting more patients? By optimizing your website's copy. Engaging, persuasive web copy increases your chances that potential patients will find and visit your practice. And gives you the best chance of boosting your dental practice's credibility, exposure, and revenue.
Throughout the years, dental health has often been characterized as a reflection of our overall health, where bad oral health results from issues with other parts of our body. But what if we flipped the paradigm? What if we thought about dental health as the foundation for our physical health as a whole?
The only lasting way to enhance your productivity and growth is to focus on a handful of basic concepts and repeat them week after week - and teach your staff to do the same. This audiobook explains how to tune up virtually every area of your business systematically, with just a little disciplined focus. Spend an hour per week on each "impact area" of your business, and you will be astonished at how much you can accomplish.
The 4 Disciplines of Execution provides a simple, proven formula for achieving the goals that every individual or organization needs to reach. From Marriott to the U.S. Navy, Covey and his team have worked with more than 200,000 people in hundreds of organizations to improve performance, identifying and honing four secrets of perfect execution: Focus on the Wildly Important; Act on the Lead Measures; Keep a Compelling Scoreboard; and Create a Cadence of Accountability.
Written by a practicing emergency physician, The White Coat Investor is a high-yield manual that specifically deals with the financial issues facing medical students, residents, physicians, dentists, and similar high-income professionals. Doctors are highly-educated and extensively trained at making difficult diagnoses and performing life-saving procedures. However, they receive little to no training in business, personal finance, investing, insurance, taxes, estate planning, and asset protection.
In this audio edition of the totally revised underground best seller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business, from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed.
The author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability.
Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over 50 countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.
Built To Last, the defining management study of the 90s, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about companies that are not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?
Ray Dalio, one of the world's most successful investors and entrepreneurs, shares the unconventional principles that he's developed, refined, and used over the past 40 years to create unique results in both life and business - and which any person or organization can adopt to help achieve their goals.
In Extreme Ownership, Jocko Willink and Leif Babin share hard-hitting Navy SEAL combat stories that translate into lessons for business and life. With riveting firsthand accounts of making high-pressure decisions as Navy SEAL battlefield leaders, this audiobook is equally gripping for leaders who seek to dominate other arenas.
You can go after the job you want...and get it! You can take the job you have...and improve it! You can take any situation you're in...and make it work for you!
In the mode of other best selling business fables The Energy Bus, takes listeners on an enlightening and inspiring ride that reveals 10 secrets for approaching life and work with the kind of positive, forward thinking that leads to true accomplishment - at work and at home. Everyone faces challenges. And every person, organization, company and team will have to overcome negativity and adversity to define themselves and create their success.
After interviewing 50 of the world's greatest financial minds and penning the number-one New York Times best seller Money: Master the Game, Tony Robbins returns with a step-by-step playbook, taking you on a journey to transform your financial life and accelerate your path to financial freedom. No matter your salary, your stage of life, or when you started, this book will provide the tools to help you achieve your financial goals more rapidly than you ever thought possible.
How can dentists stay competitive in an online world where patients seek and share information faster than ever before? In short: by being remarkable.
Fred Joyal, author of Everything Is Marketing, co-founder of 1-800-DENTIST®, and the industry's leading authority on dental practice marketing, reveals how dentists can adapt and thrive by understanding - and embracing - recent shifts in patient behavior, new technology, and the economy of the industry. Drawing on 30 years of expertise, Fred explains how to take a hard look at your practice to assess what's working, adjust what's not, and create a practice experience patients can't help but rave about.
Filled with real-world examples, Becoming Remarkable covers a wide range of topics including:
Fred lays out an easy-to-follow framework for embracing the future of dentistry and building a practice that patients will choose, stay with, and recommend. It's a must-hear for the whole team and a sure-fire recipe for long-term practice success.
Don't just read it. Apply it! This is a great book club book for your while team.
Break all the dentist myths about running business. Must Must Must read for all business owners
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His first book changed my career. This one packed an even bigger punch! Way to go Fred Joyal!
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