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Publisher's Summary

Shatter sales records with Brian Tracy's revolutionary selling tactics.

You're a sales professional. It's what you were meant be. Selling is in your blood.

Following up on his phenomenal best-selling audiocassette program, The Psychology of Selling, Brian Tracy's Advanced Selling Techniques is a powerhouse advanced selling program for seasoned sales professionals.

As invaluable and accessible as its groundbreaking predecessor, this audio seminar, based on detailed research and real-life experience, is aimed at selling any product in today's ever more complex marketplace.

Learn the critical issues involved in selling to professional buyers in large organizations. Understand how to make prospecting easier and more effective. Become the preferred vendor of your product or service.

Let renowned sales master Brian Tracy also teach you why:

  • Traditional selling techniques don't work anymore
  • Positioning is the key to success in selling
  • Motivation to buy has changed with business customers today
  • People buy solutions, not problems
  • Information gathering is an investment with a high return
  • Power determines purchases
  • Education, skills, and experience mean sales

©1994 Brian Tracy (P)1994 Nightingale Conant

What members say

Average Customer Ratings

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    4 out of 5 stars

Real useful guide

Nothing more nothing less than what you need regarding this topic to succeed, and of course doing it

10 of 14 people found this review helpful

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One of the best sales books ever!

I really enjoyed this sales book. It has tons of information you can use immediately and rip the benefits. One on my favorites that I will be coming back to many times.

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5 stars

What did you love best about Advanced Selling Techniques?

This is easily one of the best audio programs on sales ever created. I recommend this program along with Brian's other program titled psychology of selling. Each are a requirement for anyone wanted to rise to the top in sales.

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Great content, boring presentation

Mr. Tracy has some wonderful, relevant, and useful material He knows how to relate to customers and how to influence them. The one issue I have with the audio book is, he is a truly boring presenter. His voice is so monotone it can be hard to listen to him. Is it worth the content, yes, but you earn it listening to him.

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  • Amazon Customer
  • 04-08-16

actionable advice for enterprise level selling

Some references are dated such as bringing brochures to a meeting but these few don't deter from the overall content. There is actionable advice on what you should do to be the best in your field. Some may not enjoy the paraphrasing but this helps to clarify the message. I'd recommend anyone starting in sales to listen, take notes and apply the concepts described.

2 of 2 people found this review helpful

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  • Amazon Customer
  • 02-10-16

Excellent course

Great advice, lots of useful learning, tips and techniques. It is an excellent course on sales.

1 of 1 people found this review helpful