Marketing

This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade....

In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.

Donald Miller uses the 7 elements of powerful stories to teach listeners to improve how they connect with customers and grow their business.

Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting....

Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels....

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them....

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth....

People don't buy from people they like. No! Your buyer doesn't care about you or your product or service. It's not your job to overcome objections, it's your buyer's. Closing isn't a skill of good salespeople; it's the skill of weak salespeople....

You keep being told to do more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There's a better way.

For the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation....

The sales profession is in the midst of a perfect storm....

What separates the world's top traders from the vast majority of unsuccessful investors? In this iconic financial classic, Jack Schwager sets out to answer this question in his interviews with superstar money-makers....

Four-time New York Times best-selling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs....

To a degree both engrossing and alarming, the story of fast food is the story of postwar America. Though created by a handful of mavericks, the fast food industry has...

The real estate industry desperately needs new tools and ideas to stay relevant to the modern consumer. The modern consumer is more educated and has more choices than ever before. Counterintuitively, this has led to more confusion, doubt, and frustration in their real estate journey....

This guide from New York Times best-selling author Donald Miller is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales....

Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data....

Word of mouth makes products, ideas, and behaviors catch on. Can you create word of mouth for your product or idea? According to Berger, you can....

In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place....

Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the listener of the power of persuasion....

Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality)....

Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention....

From the creator of Product Launch Formula: a new edition of the number one New York Times best-selling guide that's redefined online marketing and helped countless entrepreneurs make millions....

Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies....

There are laws of nature, so why shouldn’t there be laws of marketing....

WARNING: This book isn't about how to be better at marketing. It's about building so much customer love that great marketing is just a by-product. So that people line up at your door. And there's nothing you can do to stop them. I've worked with 20,000 influencers and studied exactly how they build their brands. And then used those brands to launch cash-gushing businesses. Then I did it all for myself. It worked. And it can work for you too.

You keep being told to do more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There's a better way.

Whether you’re an e-commerce professional, a marketer, or an online business owner, you need to shift your focus to Customer Value Optimization (CVO). This book provides a blueprint to revolutionize how you do business, enabling you to retain a loyal following for greater profits and a sustainable business model.

ATTENTION STUDENTS: If you need to write a paper on social media in organizations, then this is the perfect reference. It's simple, easy to understand, and right to the point. This book discusses social media in organizations. It breaks down social media into categories, defines its advantages and disadvantages, suggests methods for improving it, and discusses its future. The text is informational and educational, and it is written for easy reader understanding at any level. If you are interested in learning about social media in organizations through simple explanation, then this book is ...

Elevate your brand with our cutting-edge Brand Process – the ultimate solution to the common challenge that business leaders face when it comes to effectively communicating their business narratives. Our revolutionary approach doesn't just give you a competitive edge; it unveils the key to helping your customers not only understand but passionately embrace the powerful benefits of your products, ideas, or services. Building a Brand achieves this by equipping you with the tools to master the seven universal narrative elements that resonate with all humans.

The integration of Artificial Intelligence (AI) into marketing has revolutionized the way organizations, big and small, approach their marketing strategies. This audiobook explores the intersection of AI and human creativity to automate mundane tasks, elevate marketing campaigns, and accelerate growth, providing a competitive edge in the digital era.

NEW Edition 2024. How to promote your practice -- for all healthcare providers who want to build their practices with a well-paying clientele: Physicians, Nurses, Chiropractors, Physical Therapists, Massage Therapists, Dentists, Orthodontists, Nutritionists, Cosmetic Surgeons, Alternative and Holistic Health Practitioners, etc. This is the most valuable and relevant piece of information available for healthcare providers on how to get new, well-paying, cash-paying patients. You will gain valuable practice growth information by reading this book and making immediate use of the ideas. All of ...

Mary Ann O'Brien, Founder and CEO of award-winning marketing firm OBI, and the brains behind the revolutionary O'Brien Voice of Customer (O.VoC) survey, has been called The Mother of Modern Marketing. Now she's sharing her unique, highly-successful approach to helping clients attract and retain customers in Ask and Deliver: Discover the Heart of Your Business by Listening to the Voice of Your Customers.

Are you frustrated with your agency's plateauing growth, even after trying multiple marketing strategies? Have you ever wondered if narrowing your agency's focus to a specific vertical could lead to faster growth, better retention, and a more streamlined business model? Anyone, Not Everyone provides a simple solution to a big problem that digital agency owners face: serving too many types of clients. In it, leading agency advisor Corey Quinn guides listeners through his proven 5-step process, helping them transform from a generalist agency to a vertical market specialist.

As a scientist or engineer, do you find the concept of marketing your work daunting? Are you struggling to get your scientific breakthrough the attention and success it deserves? The Giant's Ladder, by Elizabeth Chabe, offers a pathway to do just that. This guide is specifically crafted for scientists stepping into leadership roles, marketing professionals within scientific organizations, and communication experts in research institutions. It provides a clear, insightful approach to sharing and promoting scientific innovations, products, and services.

Coleman delivers communication in a way you’ve never experienced before! He gives you the answers to all your question and more – examples that will blow your mind – straight up and to the point. With a little humor thrown in for effect. Tapping into his more than 30 years of experience in radio and advertising, Michael reveals the truth – what works and what doesn’t. His focus on the customer and how to make your branding, marketing, and sales always serve that customer is what makes this guidebook the ONLY book you need to skyrocket your business this year.

Today's firms need a social effort that is serous and impactful to be relevant. It's not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and volunteering the world needs their resources and agility to address existential threats in society, and their customers (and employees) demand it.

Looking to raise funds for your charity organization? Organizing a bingo night is an incredibly fun and effective way to do just that. But where do you start? From selecting the right venue to managing finances and donations, there are countless details to consider. If the thought of planning a charity bingo night sounds overwhelming, don't worry – The Ultimate Guide to Organizing a Successful Charity Bingo Night has got you covered. In this comprehensive eBook, you'll find everything you need to know to plan and execute a bingo night that people will be talking about for years to come. ...

Introducing The AliExpress Arbitrage Playbook, your ultimate guide to dominating the AliExpress Marketplace and creating a profitable online store! This comprehensive eBook is jam-packed with top strategies, expert tips, and insider secrets to help you start and grow a successful AliExpress arbitrage business. Chapter by chapter, we'll walk you through the critical steps of setting up your online store and using AliExpress to your advantage. You'll discover how to find niche markets, conduct product research, filter suppliers, and negotiate deals like a pro. With our guidance, you'll be on ...

Introducing "The Future of Quality Control" - a groundbreaking eBook that delves into the ever-expanding world of sustainability within the realms of business and industry! Are you an entrepreneur striving to make your mark in today's competitive market, or a forward-thinking manager committed to making a difference in the world of quality control? If the answer is a resounding "Yes!", then this transformative eBook is just what you need to redefine and reshape your understanding of sustainable practices and quality control. The Future of Quality Control offers an insightful journey through...