Showing titles in Marketing
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I'm Afraid Debbie From Marketing Has Left for the Day
- How to Use Behavioural Design to Create Change in the Real World
- By: Morten Münster
- Narrated by: David Bateson
- Length: 9 hrs and 27 mins
- Unabridged
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With more than 50,000 copies sold in Denmark, this book has been on the bestseller list since its publication in 2017. Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same insight to stir up innovation, increase compliance, improve the work environment and sell more products. And successful management groups in the C20 index have started using it as their preferred strategy. But what kind of insight are we talking about here? The answer is - behavioural design.
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Great, practical summary of behaviour design
- By Elena on 06-01-21
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I'm Afraid Debbie From Marketing Has Left for the Day
- How to Use Behavioural Design to Create Change in the Real World
- Narrated by: David Bateson
- Length: 9 hrs and 27 mins
- Release date: 06-18-19
- Language: English
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Hello, My Name Is Awesome
- How to Create Brand Names That Stick
- By: Alexandra Watkins
- Narrated by: Gina Sorell
- Length: 2 hrs and 22 mins
- Unabridged
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Every year, six million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone - even noncreative types - can create memorable and buzz-worthy brand names. No degree in linguistics required.
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Great Book But
- By Veronica on 05-27-17
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Hello, My Name Is Awesome
- How to Create Brand Names That Stick
- Narrated by: Gina Sorell
- Length: 2 hrs and 22 mins
- Release date: 09-24-14
- Language: English
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The Little Red Book of Selling
- 12.5 Principles of Sales Greatness
- By: Jeffrey Gitomer
- Narrated by: uncredited
- Length: 4 hrs and 26 mins
- Unabridged
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Sharing strategies and answers from a lifetime of selling, Jeffrey has packed The Little Red Book of Selling with the information you've been searching for. You'll learn a philosophy of success - long term, relationship-driven, and referral-oriented - that has nothing to do with manipulation or other old-world sales tactics, and has everything to do with understanding buying motives and taking ethical, relationship-building actions.
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Questionable Advice
- By Fernando on 10-16-09
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The Little Red Book of Selling
- 12.5 Principles of Sales Greatness
- Narrated by: uncredited
- Length: 4 hrs and 26 mins
- Release date: 09-09-08
- Language: English
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Data Mining Techniques, Third Edition
- For Marketing, Sales, and Customer Relationship Management
- By: Gordon S. Linoff, Michael J.A. Berry
- Narrated by: Steve Menasche
- Length: 38 hrs and 33 mins
- Unabridged
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This new edition - more than 50 percent new and revised - is a significant update from the previous one and reveals how to harness the newest data mining methods and techniques to solve common business problems. The duo of unparalleled authors share invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk. In addition, they cover more advanced topics, such as preparing data for analysis and creating the necessary infrastructure for data mining at your company.
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Wow. Very long, very good, and great value!
- By Tom on 12-15-19
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Data Mining Techniques, Third Edition
- For Marketing, Sales, and Customer Relationship Management
- Narrated by: Steve Menasche
- Length: 38 hrs and 33 mins
- Release date: 12-25-18
- Language: English
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Launch to Market: Easy Marketing for Authors
- Write Faster, Write Smarter, Book 4
- By: Chris Fox
- Narrated by: Ryan Kennard Burke
- Length: 1 hr and 45 mins
- Unabridged
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Launch to Market provides a simple system to plan, track, and execute your book launch. It covers the basics of marketing in an easy-to-understand way, complete with exercises that will prepare you for your best launch ever. You'll see real sales numbers from an author who just did exactly what you're trying to do, with takeaways that will show you exactly how I did it.
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Essential for self published authors
- By RJ on 10-26-16
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Launch to Market: Easy Marketing for Authors
- Write Faster, Write Smarter, Book 4
- Narrated by: Ryan Kennard Burke
- Series: Write Faster, Write Smarter, Book 4
- Length: 1 hr and 45 mins
- Release date: 05-20-16
- Language: English
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Ca$hvertising
- How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
- By: Drew Eric Whitman
- Narrated by: Johnny Heller
- Length: 6 hrs and 17 mins
- Unabridged
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Fact: Your brain is being controlled - and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion that go completely unnoticed by the buying public.
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Be Careful with This Book. Extremely Powerful.
- By Ahmad on 07-24-17
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Ca$hvertising
- How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
- Narrated by: Johnny Heller
- Length: 6 hrs and 17 mins
- Release date: 05-12-17
- Language: English
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SEO for Growth
- The Ultimate Guide for Marketers, Web Designers & Entrepreneurs
- By: John Jantsch, Phil Singleton
- Narrated by: John Jantsch
- Length: 5 hrs and 36 mins
- Unabridged
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To grow your business in today's economy, you need a strong online presence. But what does that entail exactly? Marketing is no longer about mass-market advertising and outbound sales; it's about capturing demand - grabbing the attention of people already looking to make a purchase or acquire specific knowledge. To do that, your content needs to be at the top of Internet search results. From website designers to business owners, marketers to entrepreneurs, everyone can benefit from understanding and applying SEO best practices.
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No New Information
- By Robert Broome on 07-04-17
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SEO for Growth
- The Ultimate Guide for Marketers, Web Designers & Entrepreneurs
- Narrated by: John Jantsch
- Length: 5 hrs and 36 mins
- Release date: 12-13-16
- Language: English
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The Catalyst
- How to Change Anyone's Mind
- By: Jonah Berger
- Narrated by: Keith Nobbs, Fred Irby
- Length: 6 hrs and 46 mins
- Unabridged
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Everyone has something they want to change. Marketers want to change their customers' minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way? This book takes a different approach. Successful change agents know it's not about pushing harder, or providing more information, it's about being a catalyst.
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Was this book written to change my mind from a republican to a democrat?
- By Jack Shocklee on 10-02-20
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The Catalyst
- How to Change Anyone's Mind
- Narrated by: Keith Nobbs, Fred Irby
- Length: 6 hrs and 46 mins
- Release date: 03-10-20
- Language: English
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Don’t Say That
- By: info4y8
- Original Recording
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Don’t Say That! is the #1 podcast dedicated to keeping marketers compliant and up-to-date on all the rules, regulations and trends they need to protect themselves and their businesses from government intervention. Hosts Greg Christiansen (20+ year FTC-focused attorney) and Anik Singal (21+ year digital marketer turned “FTC Expert”) help you navigate and simplify marketing compliance in 2024…
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From Poop to Gold
- The Marketing Magic of Harmon Brothers
- By: Chris Jones
- Narrated by: Matt Olson
- Length: 3 hrs and 23 mins
- Unabridged
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You've seen the ads: Squatty Potty, Chatbooks, Purple, Poo~Pourri (and more). You've laughed along with millions of others. And you've learned new euphemisms for poop, which can come in handy if you're ever apparated back to junior high. But who creates all these ads? Glad you asked. It's Harmon Brothers. From Poop to Gold takes you behind the scenes of some of the most successful video ads in internet history - and the lessons learned along the way.
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Promotional Tool that they charge for
- By N. HALL on 03-12-19
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From Poop to Gold
- The Marketing Magic of Harmon Brothers
- Narrated by: Matt Olson
- Length: 3 hrs and 23 mins
- Release date: 01-17-19
- Language: English
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The Effortless Experience
- Conquering the New Battleground for Customer Loyalty
- By: Matthew Dixon, Nick Toman, Rick DeLisi
- Narrated by: Matthew Dixon, Nick Toman, Rick DeLisi
- Length: 6 hrs and 37 mins
- Unabridged
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In their acclaimed best seller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they've turned their research and analysis to a new vital business subject - customer loyalty - with a new book that turns the conventional wisdom on its head. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty.
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If you are a CXer, you have to read/listen to it
- By Shirley Campbell on 05-26-23
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The Effortless Experience
- Conquering the New Battleground for Customer Loyalty
- Narrated by: Matthew Dixon, Nick Toman, Rick DeLisi
- Length: 6 hrs and 37 mins
- Release date: 03-03-20
- Language: English
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Receita Previsível
- Como Implantar a Metodologia Revolucionária de Vendas Outbound Que Pode Triplicar os Resultados da Sua Empresa.
- By: Aaron Ross, Marylou Tyler
- Narrated by: Duda Baguera
- Length: 6 hrs and 21 mins
- Unabridged
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Implante na sua empresa a máquina de vendas que levou a Salesforce.com a gerar mais US$100 milhões em receita anual recorrente. Toda empresa precisa vender, isso é inquestionável. No entanto, a maior parte delas permanece refém do acaso, sobrevivendo à base de resultados pífios, insuficientes e imprevisíveis. Receita Previsível (Predictable Revenue) é uma provocação a empresas, gestores, empreendedores e todos aqueles que lidam com vendas, para que saiam da posição de vítimas passivas da demanda de mercado e passem a protagonistas dos resultados.
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Amazing methodology guide for sales and marketing
- By Marcos Costa Santos on 01-06-24
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Receita Previsível
- Como Implantar a Metodologia Revolucionária de Vendas Outbound Que Pode Triplicar os Resultados da Sua Empresa.
- Narrated by: Duda Baguera
- Length: 6 hrs and 21 mins
- Release date: 06-22-20
- Language: Portuguese
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Think Like a Brand, Not a Bank
- By: Allison Netzer, Liz High
- Narrated by: Holly Adams
- Length: 3 hrs and 31 mins
- Unabridged
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Harnessing brand power within financial services demands a new way of thinking. It’s not quick. It’s not easy. But it’s a shift that any financial institution can adopt and it’s worth the investment because great brands all speak the same language: returns. Great brands get great returns every time. Cutting expenses and hoping for the best feel like safe solutions when business is unstable. But to be relevant today and ensure growth tomorrow, financial institutions should take a cue from consumer brands. It’s time to connect with customers and create meaningful experiences.
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Think Like a Brand, Not a Bank
- Narrated by: Holly Adams
- Length: 3 hrs and 31 mins
- Release date: 09-24-22
- Language: English
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Captivology
- The Science of Capturing People's Attention
- By: Ben Parr
- Narrated by: Lloyd James
- Length: 7 hrs and 59 mins
- Unabridged
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The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention--and how we can leverage them to draw and retain attention for our ideas, work, companies, and more.
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A useful guide, incredibly well told
- By Julie on 07-31-18
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Captivology
- The Science of Capturing People's Attention
- Narrated by: Lloyd James
- Length: 7 hrs and 59 mins
- Release date: 03-03-15
- Language: English
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The ChatGPT Millionaire
- Making Money Online Has Never Been This Easy (Updated for GPT-4)
- By: Neil Dagger
- Narrated by: Lee Goettl
- Length: 3 hrs and 11 mins
- Unabridged
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ChatGPT is going to forever change how we use the internet. We currently live in a world where businesses are paying hundreds of dollars to people for writing engaging articles and blogs, and thousands of dollars per month for social media marketing and SEO.
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use ChatGPT and 30 minutes of research instead
- By Amazon Customer on 06-19-23
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The ChatGPT Millionaire
- Making Money Online Has Never Been This Easy (Updated for GPT-4)
- Narrated by: Lee Goettl
- Length: 3 hrs and 11 mins
- Release date: 06-10-23
- Language: English
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Art Money Success: Finally Make Money Doing What You Love
- A Complete and Easy-to-Follow System for the Artist Who Wasn't Born with a Business Mind
- By: Maria Brophy
- Narrated by: Maria Brophy
- Length: 7 hrs and 43 mins
- Unabridged
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In Art Money Success, Maria tells personal stories of her own business deals, successes, and failures while sharing unconventional wisdom that will explode your art sales. If you are interested in generating more money and success from your art, then this audiobook is for you!
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lacking actual "anything"
- By Johnathan Patterson on 03-11-19
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Art Money Success: Finally Make Money Doing What You Love
- A Complete and Easy-to-Follow System for the Artist Who Wasn't Born with a Business Mind
- Narrated by: Maria Brophy
- Length: 7 hrs and 43 mins
- Release date: 10-24-18
- Language: English
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Uncopyable
- How to Create an Unfair Advantage over Your Competition
- By: Steve Miller
- Narrated by: Jeff Moon
- Length: 4 hrs and 32 mins
- Unabridged
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What separates average businesses from extraordinarily successful ones? Better product? Nope. Your competitor will rapidly reverse-engineer your "secret sauce" and get their "better-than-you" version on the market faster than you can say "Usain Bolt". Better customer service? Guess what? All of your competitors say they provide the best customer service. It's a wishy washy phrase...a vague generality with no meaningful specific. Better pricing? You're kidding, right? The company that lives on price dies on price.
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Solid Information
- By porter052580 on 03-13-21
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Uncopyable
- How to Create an Unfair Advantage over Your Competition
- Narrated by: Jeff Moon
- Length: 4 hrs and 32 mins
- Release date: 12-07-20
- Language: English
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This Is Personal
- The Art of Delivering the Right Email at the Right Time
- By: Brennan Dunn
- Narrated by: Matt Weisgerber
- Length: 6 hrs and 14 mins
- Unabridged
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Sending highly relevant, personal, and timely messages to your email list is essential for winning new customers and keeping current ones happy. This Is Personal helps companies better understand the individual needs and identities of their audience, no matter the size, enabling businesses to send better, more relevant emails that generate more opens, more clicks, and, ultimately, more sales.
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A goldmine for any marketer
- By Josh on 11-12-23
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This Is Personal
- The Art of Delivering the Right Email at the Right Time
- Narrated by: Matt Weisgerber
- Length: 6 hrs and 14 mins
- Release date: 10-17-23
- Language: English
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Publish. Promote. Profit.
- The New Rules of Writing, Marketing & Making Money with a Book
- By: Rob Kosberg
- Narrated by: Rob Kosberg
- Length: 3 hrs and 17 mins
- Unabridged
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Publish. Promote. Profit. explains the current self-publishing environment and covers the ins and outs of what it means to be an author, expert and thought leader in your field. Far beyond "how to self publish" or “book marketing” Publish. Promote. Profit. explains how to create compelling content quickly and become a true best-selling author even if you have no list, no following and no platform. It contains many real life examples and case studies of the successful systems his authors are using to attract an endless flow of leads, clients.
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An advertisement for his business. Mostly brags. Few action steps.
- By Brian S. Holmes on 04-06-24
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Publish. Promote. Profit.
- The New Rules of Writing, Marketing & Making Money with a Book
- Narrated by: Rob Kosberg
- Length: 3 hrs and 17 mins
- Release date: 08-06-20
- Language: English
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