SEO for Growth

By: John Jantsch, Phil Singleton

Narrated by: John Jantsch

Length: 5 hrs and 36 mins

Publisher's Summary

To grow your business in today's economy, you need a strong online presence. But what does that entail exactly? Marketing is no longer about mass-market advertising and outbound sales; it's about capturing demand - grabbing the attention of people already looking to make a purchase or acquire specific knowledge. To do that, your content needs to be at the top of Internet search results.

Many businesses and marketers toss up a brochure-style website, do a little social media and blog posting (if any), and think they're "doing SEO" - but that's not what it takes to get those coveted first-page Google rankings. No longer just another tactic, search engine optimization has become a full-blown channel on par with PR and advertising - one you can't afford to ignore. From website designers to business owners, marketers to entrepreneurs, everyone can benefit from understanding and applying SEO best practices.

John Jantsch, author of the best-selling Duct Tape Marketing and creator of the Duct Tape Marketing System™, and Phil Singleton, an experienced SEO consultant with years of experience at the local, regional, and national levels, have teamed up to provide you with the only Internet marketing guide you need. In SEO for Growth, they teach you how to leverage the new rules of search engine optimization to make sure your website gets found online. Jantsch and Singleton harness the knowledge they've acquired through years of experience and extensive research, explaining SEO in a direct and accessible manner, to help you navigate this complex technical terrain with purpose and ease. Whether you want to adapt your small business to the digital age or you're a marketer figuring out how to help your clients online, this indispensable guide has everything you need to plan and implement the right SEO strategy for your business.

©2016 John Jantsch and Phil Singleton (P)2016 Gildan Media LLC

this audio book gives amazing results

I am too A.D.D. to read. listening to this book gave me really good tool to rank my website higher

2 of 2 people found this review helpful

Best SEO Book I've Listened To

Would you listen to SEO for Growth again? Why?

This was the best book on SEO that I've listened to. The information was concise, relevant and informative. The book was written in a clear, easy to understand format.

What was one of the most memorable moments of SEO for Growth?

That the book provided relevant, helpful information with specific, clear cut directions and ideas.

If you were to make a film of this book, what would the tag line be?

Best SEO Audio Book

Any additional comments?

This book offers specific information and details in an easy to understand format. Full of helpful tips and tools, worth your time to listen to.

1 of 1 people found this review helpful

No New Information

A book that supposed to teach you about SEO ends with telling you to hire a company to do it.

2 of 3 people found this review helpful

loved it. perfect for beginners

it's not only educational, but he keeps it interesting. I feel as if I'm an expert now in my search to hire an SEO agency.

Comprehensive, informative and engaging.

Loved it. My only suggestion is to dedicate more time to seo for professionals like architects or lawyers who are not interested or are unwilling to produce regular blogs. Many of the advice seems oriented to bloggers. Other than that, it is an excellent book.

Great Insight

As a CPA I have a very technical industry with constant changing tax laws and accounting standards. As the owner of a firm, I have found it very difficult to know who and how to outsource this very important marketing tool for our business. And yes, I have put together the beautiful website with little understanding of the SEO structure that needed to be the foundation. This book as been a great guide, as an entrepreneur, to navigate and understand the demands of this evolving marketing world.

great book overall.

I loved this book. helped me get a broad understanding of how to be a better web designer by using more marketing tactics

Something for everyone

As a professional digital marketer I recommend this book. It's a good read if your SEO knowledge is at beginner or intermediate level, if your a small business owner or a marketing professional, as it covers SEO from so many different aspects. I especially loved all the lists and tips in each chapter.

Excellent overview for beginners

What made the experience of listening to SEO for Growth the most enjoyable?

The book is an EXCELLENT introductory review to SEO. It will not make you a pro in the area. It will only show you how much there is to know about SEO and how little you know about it. There are some practical tips that even beginners can use, plus it helps tremendously to simply understand how the system works. But the main lesson is - it's complicated. Hire professionals.

Good book for SEO

What made the experience of listening to SEO for Growth the most enjoyable?

gets to the point and possibly to listen to

What was one of the most memorable moments of SEO for Growth?

the parts about link building

Have you listened to any of John Jantsch’s other performances before? How does this one compare?

no

Was there a moment in the book that particularly moved you?

no

Any additional comments?

gives some good advice and examples of people that has been successful in SEO