Hello, My Name Is Awesome

How to Create Brand Names That Stick

De: Alexandra Watkins

Narrado por: Gina Sorell

Every year, six million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone - even noncreative types - can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test - two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples - the good, the bad, and the "so bad she gave them an award". Alexandra Watkins is not afraid to name names.

©2014 Alexandra Watkins (P)2014 Gildan Media LLC

Reseñas de la Crítica

"Jam-packed with sound advice, this slim volume can be the difference between becoming a Target and becoming a Speesees." ( Publishers Weekly)

Excellent book!

I highly recommend this book for name branding of your company.Thank you Alexandria for writing such an informative book.

Absolute must if you are naming a business

Great step-by-step instructions that are easy to follow and visualize. Lots of good examples to help drive home the point she is trying to make.

Entertaining, great informa and easy to understand

If you could sum up Hello, My Name Is Awesome in three words, what would they be?

Written in easy to understand language and valuable information for anyone naming a product or business. I wish I'd listened to it years ago.

Business Name Creation

Detailed book with great ideas on how to come up with a name. Can't wait to sit down at a computer and go to work on it.

Must Read!

one of the best book if not The Best one in its category. love it