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From Poop to Gold

The Marketing Magic of Harmon Brothers
Narrated by: Matt Olson
Length: 3 hrs and 23 mins
Categories: Business, Marketing
4 out of 5 stars (89 ratings)

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Publisher's Summary

You've seen the ads: Squatty Potty, Chatbooks, Purple, Poo~Pourri (and more). You've laughed along with millions of others. And you've learned new euphemisms for poop, which can come in handy if you're ever apparated back to junior high. But who creates all these ads? Glad you asked. It's Harmon Brothers. 

From Poop to Gold takes you behind the scenes of some of the most successful video ads in internet history - and the lessons learned along the way. 

A stunning number of hilarious videos that have “gone viral” - and which have also managed to sell huge quantities of product (think of Squatty Potty’s pooping unicorn as just one example) - have one thing in common: they were created by this small group of people from a small-ish town in Provo, Utah. With awards from AdAge, Unruly, Adweek, and a WEBBY for Best Writing, Harmon Brothers - and their revolutionary model - transform poop into gold, and can do the same for you and your company.  

Originally more of a history of Harmon Brothers, From Poop to Gold changed in form as it changed its author, Chris Jones. He began to see dozens of applications of the Harmon Brothers' business model, and ways From Poop to Gold could potentially be much more than just a recitation of facts. Author Chris Jones pulls back the curtain and reveals the behind-the-scenes magic including their innovative business model, one of the biggest secrets behind their success. 

American business is often dysfunctional, a clear contrast to the often chaotic but always collegial - and successful - model at Harmon Brothers. More, the HB system both treats its employees like adults and allows them to behave like human beings, unique and powerful in their own ways. 

It was a story that needed telling.

©2018 Chris Jones (P)2018 Chris Jones

What members say

Average Customer Ratings

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  • Overall
    3 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    3 out of 5 stars

Just a Lead Gen tool for Harmon Bros.

good book. narrated by a friend promoting Harmon at every stop. lacks any real educational substance. really good PR top of funnel lead gen tool.

4 of 4 people found this review helpful

  • Overall
    2 out of 5 stars
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    3 out of 5 stars
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    2 out of 5 stars

Promotional Tool that they charge for

I've been blown away with the work they do with online ads like Squatty Potty and the Purple bed ads. I was extremely excited when I heard about this book and I purchased it immediately. Unfortunately the book is merely a clever promotional tool that it seems like they had a worker cook up over a weekend. The reason they charge you for it is so you see that they have even more value.

The book is more about how great they are and how they are the best and how they can never do any wrong. Pretty much the whole book feels like they are just sniffing their own farts and enjoying the smell.

While reading the book I lost all the admiration I once felt for the company and starting rooting for them to fail. They seem like a one trick pony that is self important that are in a need of major ego check. I hope they get ahold of their ego before real failure hits.

6 of 7 people found this review helpful

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    2 out of 5 stars
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    2 out of 5 stars

Interesting, But Fluffy

Interesting stories behind their ads. However, wish their were more practical take aways – which it seems like they saved for their online program.

2 of 2 people found this review helpful

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    1 out of 5 stars
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Sales pitch for ad agency

There was nothing you’ll learn from this book except to contact their agency for marketing and how great they are

4 of 5 people found this review helpful

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    1 out of 5 stars
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1 star, Nothing useful

Nothing useful they just brag how good they are. Waste of your time I read alot of books, this might be the worst one yet

3 of 4 people found this review helpful

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Absolute waste of time...

One - this book would have benefited greatly from an editor. If it did have one, then honestly... you missed the boat. Two - the book is basically a long-winded set of nonsense stories that ad men love to tell each other about how they nailed this and that campaign, etc. If you're thinking - hey, I'm going to learn a process for how they actually created these campaigns... think again... After being halfway through - I just gave up... and this was with skipping the first part of the book where the author tells me how awesome it was to write the book. Here's a hint - nobody gives a crap... stop burying the lead and get to the point. … that should have right there been the clue that this book was going to be awful. I've returned like ten books on audible... this was one of them. Awful. Utterly and truly awful.

4 of 6 people found this review helpful

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    5 out of 5 stars
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Great insights, stories and ideas for doing business better

This book is up there with my business favorites (apart from a couple awkward spots in the performance). As the owner of a small marketing & design shop, it gave me great ideas of things I’ll be implementing to increase our creative culture and encourage better work.

As a longtime fan of the Harmon’s marketing videos and sales funnels, it was awesome to hear the stories behind the ads and see how they do some key things differently- especially when it comes to taking on clients and paying employees. I wish more businesses operated like this.

One note- if you’re expecting to learn to create viral videos like they do, the book isn’t focused on that, and you won’t learn it here. Instead, you’ll get a look behind the scenes of what they do and how to create a creative work environment to get better results from your team and enjoy work life more. At least that’s what I got from it.

4 of 6 people found this review helpful

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    5 out of 5 stars
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Informative and Entertaining

An insightful look inside one of America's most successful viral marketing firms. You get to see inside the creative culture of Harmon Brothers, and how they manage to hop from success to success. It looks like luck, but the Harmon Brothers have formed a unique business model, and the results speak for themselves.

4 of 7 people found this review helpful

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Well worth the listen

Matt Olson did an excellent read. Was able to listen to this straight through in one day due to the informative and humorous content, but also because of mr. Olson's exceptional voice

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Painful read, with little useful information

This book itself is a testament to their marketing cleverness. In fact they've managed to get you to pay for their commercial.

I'm sure you're looking at the book because of the unicorn pooping. The conversation about the idea went as you'd expect. It's the Kenny Bania (Seinfeld) of comedy.

Unicorns are funny. Poop is funny. That's kind of it.

Narration is also bad. He sounds like he's just a friend/employee that decided to take a stab at narrating a book.