From Poop to Gold

The Marketing Magic of Harmon Brothers

De: Chris Jones

Narrado por: Matt Olson

You've seen the ads: Squatty Potty, Chatbooks, Purple, Poo~Pourri (and more). You've laughed along with millions of others. And you've learned new euphemisms for poop, which can come in handy if you're ever apparated back to junior high. But who creates all these ads? Glad you asked. It's Harmon Brothers.

From Poop to Gold takes you behind the scenes of some of the most successful video ads in internet history - and the lessons learned along the way.

A stunning number of hilarious videos that have “gone viral” - and which have also managed to sell huge quantities of product (think of Squatty Potty’s pooping unicorn as just one example) - have one thing in common: they were created by this small group of people from a small-ish town in Provo, Utah. With awards from AdAge, Unruly, Adweek, and a WEBBY for Best Writing, Harmon Brothers - and their revolutionary model - transform poop into gold, and can do the same for you and your company.

Originally more of a history of Harmon Brothers, From Poop to Gold changed in form as it changed its author, Chris Jones. He began to see dozens of applications of the Harmon Brothers' business model, and ways From Poop to Gold could potentially be much more than just a recitation of facts. Author Chris Jones pulls back the curtain and reveals the behind-the-scenes magic including their innovative business model, one of the biggest secrets behind their success.

American business is often dysfunctional, a clear contrast to the often chaotic but always collegial - and successful - model at Harmon Brothers. More, the HB system both treats its employees like adults and allows them to behave like human beings, unique and powerful in their own ways.

It was a story that needed telling.

©2018 Chris Jones (P)2018 Chris Jones

Great book

Great book only thing is that the principals all cost money. Very useful tips in here I would apply once I’m able to get out of the lean start up phase

Freaking blowing minds!

I’m so impressed with how innovative and fresh this piece on advertising in today’s world. I’m a realtor, wanna be painter and planning to take full advantage of what I learned in these pages. I had a feeling they were on to something after listening to the first 30 min, then running into my bathroom to see a Squatty Potty and Poopourri. Thank you for sharing your knowledge!
-James Richardson

Just a Lead Gen tool for Harmon Bros.

good book. narrated by a friend promoting Harmon at every stop. lacks any real educational substance. really good PR top of funnel lead gen tool.

Informative and Entertaining

An insightful look inside one of America's most successful viral marketing firms. You get to see inside the creative culture of Harmon Brothers, and how they manage to hop from success to success. It looks like luck, but the Harmon Brothers have formed a unique business model, and the results speak for themselves.

never enjoyed a book about business so much

wonderful story! I learned and laughed more than any other book this far in my library. definitely going to buy a copy to read myself!