Michael J. A. Berry
AUTHOR

Michael J. A. Berry

Michael Berry is analytics director of a B2B group at Tripadvisor. Prior to that he was data mining consultant and one of the founders of Data Miners, a highly regarded data mining consultancy. He has taught marketing analytics at the Carroll School of Management at Boston College. Together with his colleague, Gordon Linoff, Professor Berry is author of some of the most widely read and respected books on data mining. His books reflect many years of practical, hands-on experience down in the data mines. They have been translated into French, Italian, Japanese, and Chinese.

Michael lives with his wife in Cambridge, Massachusetts for most of the year, but they spend as much time as they can at their other house on a lake in the Adirondack Mountains of New York. Michael does some of his writing there at the lake, but mostly it is a place to pursue other interests such as reading great fiction, drinking fine wine, and cooking fun meals. He enjoys leisurely hikes with stops to pick berries and wild mushrooms, gentle flat-water canoeing and kayaking, and sitting on the porch admiring the view.

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    • Data Mining Techniques, Third Edition

    • For Marketing, Sales, and Customer Relationship Management
    • By: Gordon S. Linoff, Michael J.A. Berry
    • Narrated by: Steve Menasche
    • Length: 38 hrs and 33 mins
    • Unabridged
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    Data Mining Techniques, Third Edition covers a new data mining technique with each successive chapter and then demonstrates how you can apply that technique for improved marketing, sales, and customer support to get immediate results....

    Regular price: $27.99

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