Showing results by publisher "Penguin Audio" in Marketing & Sales
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Drive
- The Surprising Truth About What Motivates Us
- By: Daniel H. Pink
- Narrated by: Daniel H. Pink
- Length: 5 hrs and 53 mins
- Unabridged
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Most people believe that the best way to motivate is with rewards like money - the carrot-and-stick approach. That's a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction - at work, at school, and at home - is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.
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Not as good as A Whole New Mind
- By Michael O'Donnell on 04-30-10
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Drive
- The Surprising Truth About What Motivates Us
- Narrated by: Daniel H. Pink
- Length: 5 hrs and 53 mins
- Release date: 12-29-09
- Language: English
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The Challenger Sale
- Taking Control of the Customer Conversation
- By: Matthew Dixon, Brent Adamson
- Narrated by: Matthew Dixon, Brent Adamson
- Length: 5 hrs and 43 mins
- Unabridged
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The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades.
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Bellow average book
- By Elias Karráa on 08-11-19
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The Challenger Sale
- Taking Control of the Customer Conversation
- Narrated by: Matthew Dixon, Brent Adamson
- Length: 5 hrs and 43 mins
- Release date: 07-16-19
- Language: English
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To Sell Is Human
- The Surprising Truth about Moving Others
- By: Daniel H. Pink
- Narrated by: Daniel H. Pink
- Length: 6 hrs and 6 mins
- Unabridged
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According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.
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Lenghty book with a few solid tips on persuation
- By Gerardo A Dada on 01-21-13
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To Sell Is Human
- The Surprising Truth about Moving Others
- Narrated by: Daniel H. Pink
- Length: 6 hrs and 6 mins
- Release date: 12-31-12
- Language: English
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The Hacking of the American Mind
- The Science Behind the Corporate Takeover of Our Bodies and Brains
- By: Robert H. Lustig
- Narrated by: Robert H. Lustig
- Length: 10 hrs and 26 mins
- Unabridged
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While researching the toxic and addictive properties of sugar for Fat Chance, Robert Lustig made an alarming discovery - our pursuit of happiness is being subverted by a culture of addiction and depression from which we may never recover. Dopamine is the "reward" neurotransmitter that tells our brains we want more; yet every substance or behavior that releases dopamine in the extreme leads to addiction. Serotonin is the "contentment" neurotransmitter that tells our brains we don't need any more; yet its deficiency leads to depression.
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6 stars
- By Andrew in Ohio on 10-07-17
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The Hacking of the American Mind
- The Science Behind the Corporate Takeover of Our Bodies and Brains
- Narrated by: Robert H. Lustig
- Length: 10 hrs and 26 mins
- Release date: 09-12-17
- Language: English
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This Is Marketing
- You Can't Be Seen Until You Learn to See
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
- Unabridged
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Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
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Series of Anecdotes Without Any Actionable Insight
- By JL on 11-19-18
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This Is Marketing
- You Can't Be Seen Until You Learn to See
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
- Release date: 11-13-18
- Language: English
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The Challenger Customer
- Selling to the Hidden Influencer Who Can Multiply Your Results
- By: Brent Adamson, Matthew Dixon, Pat Spenner, and others
- Narrated by: Steve Kramer
- Length: 8 hrs and 40 mins
- Unabridged
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The authors unveil research that identifies Mobilizers and provide a roadmap for how sales and marketing teams can find them, engage them with disruptive insight, and leverage them to drive consensus across the customer organization. Once you have identified the Mobilizers among your customers, almost any rep, with the right coaching, tools, and marketing support can start a chain reaction that leads to a whole organization getting on board with even the most provocative ideas.
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Love it, invaluable business resource!
- By Marxk Madhavan on 06-25-17
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The Challenger Customer
- Selling to the Hidden Influencer Who Can Multiply Your Results
- Narrated by: Steve Kramer
- Length: 8 hrs and 40 mins
- Release date: 09-08-15
- Language: English
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The JOLT Effect
- How High Performers Overcome Customer Indecision
- By: Matthew Dixon, Ted McKenna
- Narrated by: Matthew Dixon, Ted McKenna
- Length: 5 hrs and 47 mins
- Unabridged
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In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and your business. But this approach backfires dramatically. Why? Because it completely gets wrong the primary driver behind purchasing decision-making: once purchase intent is established, customers no longer care about succeeding. What they really care about is not failing.
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Something to Think About
- By Anonymous User on 09-08-23
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The JOLT Effect
- How High Performers Overcome Customer Indecision
- Narrated by: Matthew Dixon, Ted McKenna
- Length: 5 hrs and 47 mins
- Release date: 09-20-22
- Language: English
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Purple Cow, New Edition
- Transform Your Business by Being Remarkable
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 58 mins
- Unabridged
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In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product.
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Outdated and bland
- By Ana Havlik on 07-14-21
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Purple Cow, New Edition
- Transform Your Business by Being Remarkable
- Narrated by: Seth Godin
- Length: 2 hrs and 58 mins
- Release date: 11-24-20
- Language: English
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Trust Me, I'm Lying
- Confessions of a Media Manipulator
- By: Ryan Holiday
- Narrated by: Ryan Holiday
- Length: 6 hrs and 25 mins
- Unabridged
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You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs - as much as any one person can.
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Wake up call
- By RML85 on 08-18-20
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Trust Me, I'm Lying
- Confessions of a Media Manipulator
- Narrated by: Ryan Holiday
- Length: 6 hrs and 25 mins
- Release date: 08-06-19
- Language: English
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Lost and Founder
- By: Rand Fishkin
- Narrated by: Rand Fishkin
- Length: 9 hrs and 1 min
- Unabridged
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In Lost and Founder Rand Fishkin reveals the mostly awful, sometimes awesome truth about startup culture with the transparency and humour that his hundreds of thousands of blog readers have come to love. Fishkin's hard-won lessons are applicable to any kind of business environment and this audiobook can help solve your problems, and make you feel less alone for having them.
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Fantastic candid sharing
- By Kenny Lee on 06-18-18
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Lost and Founder
- Narrated by: Rand Fishkin
- Length: 9 hrs and 1 min
- Release date: 06-07-18
- Language: English
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Eat Their Lunch
- Winning Customers Away from Your Competition
- By: Anthony Iannarino
- Narrated by: Anthony Iannarino
- Length: 6 hrs and 25 mins
- Unabridged
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The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition, from the author of The Only Sales Guide You'll Ever Need and The Lost Art of Closing. Your competitors may be tough, but with the strategies you'll discover in this audiobook, you'll soon be eating their lunch.
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painful listen
- By Amazon Customer on 11-17-18
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Eat Their Lunch
- Winning Customers Away from Your Competition
- Narrated by: Anthony Iannarino
- Length: 6 hrs and 25 mins
- Release date: 11-06-18
- Language: English
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The Science of Selling
- Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal
- By: David Hoffeld
- Narrated by: David Hoffeld
- Length: 7 hrs and 52 mins
- Unabridged
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Did you know that nearly half of salespeople fail to meet their quotas every year? Or that many of the most common sales behaviors drive down sales performance? In today's fiercely competitive marketplace, you can't afford to lose sales that should be yours. But with so much conflicting advice from self-proclaimed "gurus", how do you know which sales strategies actually work? Leading sales trainer, researcher, and CEO of Hoffeld Group David Hoffeld has the answer.
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Misunderstands both Science and Selling
- By Mike A on 04-25-17
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The Science of Selling
- Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal
- Narrated by: David Hoffeld
- Length: 7 hrs and 52 mins
- Release date: 11-15-16
- Language: English
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Secrets of Sand Hill Road
- Venture Capital and How to Get It
- By: Scott Kupor, Eric Ries
- Narrated by: Sean Runnette
- Length: 9 hrs and 48 mins
- Unabridged
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Whether you're trying to get a new company off the ground or scale an existing business to the next level, you need to understand how VCs think. In Secrets of Sand Hill Road, Kupor explains exactly how VCs decide where and how much to invest, and how entrepreneurs can get the best possible deal and make the most of their relationships with VCs. Filled with Kupor's firsthand experiences, insider advice, and practical takeaways, Secrets of Sand Hill Road is the guide every entrepreneur needs to turn their startup into the next unicorn.
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As a founder I can highly recommend it
- By Mark on 07-15-19
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Secrets of Sand Hill Road
- Venture Capital and How to Get It
- Narrated by: Sean Runnette
- Length: 9 hrs and 48 mins
- Release date: 06-04-19
- Language: English
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Throwing Rocks at the Google Bus
- How Growth Became the Enemy of Prosperity
- By: Douglas Rushkoff
- Narrated by: Douglas Rushkoff
- Length: 9 hrs and 15 mins
- Unabridged
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In this groundbreaking book, acclaimed media scholar and technology author Douglas Rushkoff calls on us to abandon the monopolist, winner-takes-all values we are unwittingly embedding into the digital economy and to embrace the more distributed possibilities of these platforms. He shows how we can optimize every aspect of the economy - from central currency and debt to corporations and labor - to create sustainable prosperity for business and people alike.
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Heavy on Rhetoric, Light on Facts
- By Jonathan on 04-13-16
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Throwing Rocks at the Google Bus
- How Growth Became the Enemy of Prosperity
- Narrated by: Douglas Rushkoff
- Length: 9 hrs and 15 mins
- Release date: 03-01-16
- Language: English
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Talk Triggers
- The Complete Guide to Creating Customers with Word-of-Mouth
- By: Jay Baer, Daniel Lemin
- Narrated by: Jay Baer, Daniel Lemin, Ted Wright
- Length: 5 hrs and 34 mins
- Unabridged
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Word of mouth is directly responsible for 19 percent of all purchases, and influences as much as 90 percent. Every human on Earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1 percent of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business.
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What a Talk Trigger
- By Yvonne on 10-10-18
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Talk Triggers
- The Complete Guide to Creating Customers with Word-of-Mouth
- Narrated by: Jay Baer, Daniel Lemin, Ted Wright
- Length: 5 hrs and 34 mins
- Release date: 10-02-18
- Language: English
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Dream Teams
- Working Together Without Falling Apart
- By: Shane Snow
- Narrated by: Shane Snow, Aaron Walton
- Length: 6 hrs and 51 mins
- Unabridged
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Award-winning entrepreneur and journalist Shane Snow reveals the counterintuitive reasons why so many partnerships and groups break down - and why some break through. The best teams are more than the sum of their parts, but why does collaboration so often fail to fulfill this promise? In Dream Teams, Snow takes us on an adventure through history, neuroscience, psychology, and business, exploring what separates groups that simply get by together from those that get better together.
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Great book for anyone who has to work with anyone
- By Drew on 06-14-18
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Dream Teams
- Working Together Without Falling Apart
- Narrated by: Shane Snow, Aaron Walton
- Length: 6 hrs and 51 mins
- Release date: 06-05-18
- Language: English
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Sell More with Science
- The Mindsets, Traits, and Behaviors That Create Sales Success
- By: David Hoffeld
- Narrated by: Mike Lenz
- Length: 6 hrs and 50 mins
- Unabridged
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Today, in sales, business, and life, you need every advantage you can get. In Sell More with Science, David Hoffeld, the world’s leading expert on applying science to selling, shares his revolutionary three-part system to experience surefire success at home, at work, and out in the world. Here, Hoffeld utilizes research studies from social psychology, neuroscience, and behavioral economics to reveal actionable insights you can use to grow your sales, achieve more, and stay ahead of the competition.
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A MUST READ for anyone in sales
- By Diana A. on 05-07-22
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Sell More with Science
- The Mindsets, Traits, and Behaviors That Create Sales Success
- Narrated by: Mike Lenz
- Length: 6 hrs and 50 mins
- Release date: 03-22-22
- Language: English
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The Effortless Experience
- Conquering the New Battleground for Customer Loyalty
- By: Matthew Dixon, Nick Toman, Rick DeLisi
- Narrated by: Matthew Dixon, Nick Toman, Rick DeLisi
- Length: 6 hrs and 37 mins
- Unabridged
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In their acclaimed best seller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they've turned their research and analysis to a new vital business subject - customer loyalty - with a new book that turns the conventional wisdom on its head. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty.
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If you are a CXer, you have to read/listen to it
- By Shirley Campbell on 05-26-23
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The Effortless Experience
- Conquering the New Battleground for Customer Loyalty
- Narrated by: Matthew Dixon, Nick Toman, Rick DeLisi
- Length: 6 hrs and 37 mins
- Release date: 03-03-20
- Language: English
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Company of One
- Why Staying Small Is the Next Big Thing for Business
- By: Paul Jarvis
- Narrated by: Sam Woolf
- Length: 8 hrs and 17 mins
- Unabridged
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Penguin presents the audiobook edition of Company of One by Paul Jarvis, read by Sam Woolf. What if the real key to a richer and more fulfilling career was not to create and scale up a new business but rather to be able to work for yourself, determine your own hours and become a (highly profitable) and sustainable company of one? Suppose the better - and smarter - solution is simply to remain small? Company of One is a refreshing new approach centred on staying small and avoiding growth for any size business.
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Some pretty good ideas, but no financial freedom
- By Anonymous User on 10-10-19
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Company of One
- Why Staying Small Is the Next Big Thing for Business
- Narrated by: Sam Woolf
- Length: 8 hrs and 17 mins
- Release date: 01-17-19
- Language: English
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Get Different
- Marketing That Can't Be Ignored!
- By: Mike Michalowicz
- Narrated by: Mike Michalowicz
- Length: 6 hrs and 57 mins
- Unabridged
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Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to customers, better is not actually better. Different is better. And those who market differently, win. In his new marketing book, Mike Michalowicz offers a proven method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales.
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Not enough for a Michalowicz book
- By Dan on 09-23-21
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Get Different
- Marketing That Can't Be Ignored!
- Narrated by: Mike Michalowicz
- Length: 6 hrs and 57 mins
- Release date: 09-21-21
- Language: English
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