• Get Different

  • Marketing That Can't Be Ignored!
  • By: Mike Michalowicz
  • Narrated by: Mike Michalowicz
  • Length: 6 hrs and 57 mins
  • 4.8 out of 5 stars (282 ratings)

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Get Different  By  cover art

Get Different

By: Mike Michalowicz
Narrated by: Mike Michalowicz
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Publisher's summary

From Mike Michalowicz, best-selling author of Profit First, Clockwork, and Fix This Next, a practical and proven guide to standing out in a crowded market.

Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to customers, better is not actually better. Different is better. And those who market differently, win.

In his new marketing book, Mike Michalowicz offers a proven, no-bullshit method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales. Told with the same humor and straight-talk that's gained Michalowicz an army of ardent followers, with actionable insights drawn from stories of real life entrepreneurs, this book lays out a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing:

  1. Does it differentiate?
  2. Does it attract?
  3. Does it direct?

Get Different is a game-changer for everyone who struggles to grow because their brand, message, product or service doesn't stand out and connect with customers - the long-anticipated answer to the defining business challenge of our time.

This audiobook includes a downloadable PDF containing charts, marketing tools, Get Different experiment sheets, and more.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2021 Mike Michalowicz (P)2021 Penguin Audio

Critic reviews

"If you fail to fascinate your consumer, you'll quickly be forgotten and fail. So, how to stand out in a crowded and distracted marketplace? In this book, Michalowicz nails the answer: Get different." (Sally Hogshead, author of Fascinate)

“Michalowicz turns the mysterious art of marketing into a series of simple steps. Read this book to set yourself apart from the crowd and grow your business.” (Jeff Walker, number one New York Times best-selling author of Launch)

“You will discover the steps you must take to be successful in all your marketing efforts.” (Ryan Deiss, author of The Invisible Selling Machine)