Showing results by publisher "Brilliance Audio" in Marketing & Sales
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The Zappos Experience
- 5 Principles to Inspire, Engage, and Wow
- By: Joseph A. Michelli
- Narrated by: Joseph A. Michelli, Tom Parks
- Length: 8 hrs and 32 mins
- Unabridged
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The Zappos Experience takes you through - and beyond - the playful, offbeat company culture Zappos has become famous for. Michelli reveals what occurs behind the scenes at Zappos, showing how employees at all levels operate on a day-to-day basis while providing the "big picture" leadership methods that have earned the company $1 billion in annual gross sales during the last ten years - with almost no advertising. Michelli breaks the approach down into five key elements.
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Brand propaganda
- By MR A G ADELAAR on 05-22-15
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The Zappos Experience
- 5 Principles to Inspire, Engage, and Wow
- Narrated by: Joseph A. Michelli, Tom Parks
- Length: 8 hrs and 32 mins
- Release date: 07-25-14
- Language: English
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The Mackay MBA of Selling in The Real World
- By: Harvey Mackay
- Narrated by: Tim Wheeler
- Length: 8 hrs and 34 mins
- Unabridged
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Harvey Mackay is a legend - his bestsellers Swim with the Sharks Without Being Eaten Alive and Beware the Naked Man Who Offers You His Shirt were named by the New York Times as two of the most inspirational business books of all time. Now he’s back with the sum total of decades of sales know-how - teaching go-getters how to make the sale and hit the numbers, day in and day out. His advice is rooted in road-tested, real-world experiences and include tips on the Web, LinkedIn, and Facebook. The human touch is still the most important tool a salesperson has.
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Empty rah-rah
- By Eric on 12-12-11
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The Mackay MBA of Selling in The Real World
- Narrated by: Tim Wheeler
- Length: 8 hrs and 34 mins
- Release date: 11-01-11
- Language: English
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Dealing with Difficult Customers
- How to Turn Demanding, Dissatisfied, and Disagreeable Clients Into Your Best Customers
- By: Noah Fleming, Shawn Veltman, Debra Margles - Foreword
- Narrated by: Tom Parks, Cristina Panfilio
- Length: 4 hrs and 50 mins
- Unabridged
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Whether you're in the trenches or the boardroom, you're going to encounter demanding, dissatisfied, and disagreeable customers. Are your people (and you) prepared to deal with them? Ignore a valid complaint and you could be the next viral sensation for all the wrong reasons. But give in to every demand and you may be consumed with the often petty complaints of your worst customers and wind up pandering to them with freebies, discounts, and special attention.
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struggled
- By Mcc on 03-17-18
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Dealing with Difficult Customers
- How to Turn Demanding, Dissatisfied, and Disagreeable Clients Into Your Best Customers
- Narrated by: Tom Parks, Cristina Panfilio
- Length: 4 hrs and 50 mins
- Release date: 12-28-17
- Language: English
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The Amazon Way on IoT
- 10 Principles for Every Leader from the World's Leading Internet of Things Strategies
- By: John Rossman
- Narrated by: Christopher Lane
- Length: 5 hrs and 13 mins
- Unabridged
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The Amazon Way on IoT is for the leader who wants to understand how the Internet of things is transforming business and society. Listeners will discover business cases, key concepts, technologies and tools to help develop, explain and execute their own IoT approach through understanding Amazon's and other leading companies sophisticated IoT technologies and strategies.
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Very insightful, but quite boring
- By Riaan on 02-21-17
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The Amazon Way on IoT
- 10 Principles for Every Leader from the World's Leading Internet of Things Strategies
- Narrated by: Christopher Lane
- Length: 5 hrs and 13 mins
- Release date: 12-20-16
- Language: English
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The Best Service Is No Service
- How to Liberate Your Customers from Customer Service, Keep Them Happy, and Control Costs
- By: Bill Price, David Jaffe
- Narrated by: Jim Bond
- Length: 10 hrs and 11 mins
- Abridged
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Most customer service operations have it wrong. They gauge their effectiveness and productivity based on the number of customer calls or contacts they handle. But do your customers really want a "relationship" with your company's customer service department, or do they simply want to purchase your products or services so they can put them to use?
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Needs Editing
- By Scot on 02-11-10
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The Best Service Is No Service
- How to Liberate Your Customers from Customer Service, Keep Them Happy, and Control Costs
- Narrated by: Jim Bond
- Length: 10 hrs and 11 mins
- Release date: 04-29-08
- Language: English
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The Iconist
- The Art and Science of Standing Out
- By: Jamie Mustard
- Narrated by: Jamie Mustard
- Length: 5 hrs and 39 mins
- Unabridged
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With the rise of digital media and advertising, a constant barrage of information makes it nearly impossible to be seen and heard. In The Iconist, branding and design strategist Jamie Mustard shows you how individuals, organizations, and brands can break through the noise. The secret to standing out lies in creating content that the desired audience will “lock” onto and remember with little effort - simple, bold ideas that can be immediately understood.
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Decent but fluffy
- By Amazon Customer on 11-28-21
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The Iconist
- The Art and Science of Standing Out
- Narrated by: Jamie Mustard
- Length: 5 hrs and 39 mins
- Release date: 10-01-19
- Language: English
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Why Customers Leave (and How to Win Them Back)
- (24 Reasons People Are Leaving You for Competitors, and How to Win Them Back*)
- By: David Avrin, Larry Winget - foreword
- Narrated by: David Avrin
- Length: 5 hrs and 24 mins
- Unabridged
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Discover the 24 reasons people are leaving you for competitors and how to win them back. In Why Customers Leave, popular customer experience and marketing speaker David Avrin makes a compelling case for customer experience as a bankable differentiator in an era of vast marketplace choices. The book lays out the reasons for the recent shift in customer mindset and expectation, illustrates the myriad ways that companies inadvertently drive customers and prospects to competitors, and offers a multitude of creative strategies and tactics to attract and retain new prospects.
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Great perspective...
- By Lisa on 02-27-20
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Why Customers Leave (and How to Win Them Back)
- (24 Reasons People Are Leaving You for Competitors, and How to Win Them Back*)
- Narrated by: David Avrin
- Length: 5 hrs and 24 mins
- Release date: 04-01-19
- Language: English
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The Power of Why
- Breaking Out in a Competitive Marketplace
- By: C. Richard Weylman
- Narrated by: Jeff Cummings
- Length: 4 hrs and 50 mins
- Unabridged
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Does your competitor always get the sale, even though your products and service are just as good - if not better? The Power of Why tells listeners how to elevate their business performance regardless of their situation or position. Offering the same actionable, hands-on strategies Weylman has used to help companies of all sizes grow in the toughest conditions, The Power of Why is the new manual for business survival and growth.
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Outdated and just plain wrong
- By Amazon Customer on 07-14-17
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The Power of Why
- Breaking Out in a Competitive Marketplace
- Narrated by: Jeff Cummings
- Length: 4 hrs and 50 mins
- Release date: 04-23-13
- Language: English
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Let the Story Do the Work
- The Art of Storytelling for Business Success
- By: Esther K. Choy
- Narrated by: Emily Woo Zeller
- Length: 7 hrs and 19 mins
- Unabridged
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It sounds so simple: Tell stories from your life, and people will remember your message. But when you get down to crafting one, there's nothing easy about it. Material for stories surrounds us. Yet few people are skilled at sharing personal anecdotes and even fewer know how to link them to professional goals. Whether you want to stand out in the interview process, add punch to a presentation, or make a compelling case for a new initiative, Let the Story Do the Work shows you how to mine your experience for simple narratives that convey who you are.
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Story Telling well explained!
- By Daniel on 12-23-17
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Let the Story Do the Work
- The Art of Storytelling for Business Success
- Narrated by: Emily Woo Zeller
- Length: 7 hrs and 19 mins
- Release date: 09-05-17
- Language: English
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Winning the Story Wars
- Why Those Who Tell - and Live - the Best Stories Will Rule the Future
- By: Jonah Sachs
- Narrated by: Jonah Sachs
- Length: 7 hrs and 14 mins
- Unabridged
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The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior - great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes listeners into a fascinating world of seemingly insurmountable challenges and enormous opportunity.
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Already Outdated (yet interesting)
- By Doug on 06-01-16
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Winning the Story Wars
- Why Those Who Tell - and Live - the Best Stories Will Rule the Future
- Narrated by: Jonah Sachs
- Length: 7 hrs and 14 mins
- Release date: 07-10-12
- Language: English
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The 25 Sales Habits of Highly Successful Salespeople
- By: Stephan Schiffman
- Narrated by: Stephan Schiffman
- Length: 2 hrs and 5 mins
- Unabridged
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Learn sales from the best in the business! Now you can join the millions of salespeople who have followed Stephan Schiffman's advice and watch your performance soar. Schiffman lets you in on the industry's best-kept secrets.
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Must read for anyone who wants to go into Sales
- By Mz on 05-13-15
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The 25 Sales Habits of Highly Successful Salespeople
- Narrated by: Stephan Schiffman
- Length: 2 hrs and 5 mins
- Release date: 12-16-14
- Language: English
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Questions That Sell
- The Powerful Process for Discovering What Your Customer Really Wants, Second Edition
- By: Paul Cherry
- Narrated by: Patrick Lawlor
- Length: 8 hrs and 14 mins
- Unabridged
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As a salesperson your product knowledge is extensive, but that's not enough. If you fail to ask the right questions - the ones that uncover a customer's real needs - you will never close the deal. Questions that Sell reveals advanced questioning techniques that will help you sell your products or services based on value to the customer, rather than price - and increase your success rate as a result.
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Interesting for a novice
- By GH on 01-22-18
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Questions That Sell
- The Powerful Process for Discovering What Your Customer Really Wants, Second Edition
- Narrated by: Patrick Lawlor
- Length: 8 hrs and 14 mins
- Release date: 12-14-17
- Language: English
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Upside
- Profiting from the Profound Demographic Shifts Ahead
- By: Kenneth W. Gronbach, M.J. Moye, John Zogby - foreword
- Narrated by: Tom Parks
- Length: 7 hrs and 43 mins
- Unabridged
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Demographics not only define who we are, where we live, and how our numbers change. For those who can read beyond the raw figures, they open up hidden business opportunities that lie ahead. What will happen when retiring Boomers free up jobs? How will Generation Y alter supermarkets? Which states will have the most dynamic workforces? Will American manufacturing rebound as Asia's population declines? Upside puts this powerful yet little-understood science to work finding answers.
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Needs rework to become an audio-book
- By Kristofer Jarl on 11-18-20
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Unlabel
- Selling You Without Selling Out
- By: Marc Ecko
- Narrated by: Todd Haberkorn, Marc Ecko
- Length: 8 hrs and 47 mins
- Unabridged
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Instructive as it is innovative, Unlabel will empower you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment. This blueprint will teach you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula. Marc Eckō shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents' garage to the bold creator of two hugely successful branded platforms.
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...So Real, It Should Be Illegal
- By 2Fresh on 01-20-16
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Unlabel
- Selling You Without Selling Out
- Narrated by: Todd Haberkorn, Marc Ecko
- Length: 8 hrs and 47 mins
- Release date: 10-01-13
- Language: English
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Strengths Based Selling
- By: Tony Rutigliano, Brian Brim
- Narrated by: Adam Grupper
- Length: 4 hrs and 53 mins
- Unabridged
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The key to success, salespeople are constantly told, is to follow specific steps and techniques. Just heed the advice of this guru or that speaker, and you'll be the best! Well, that approach just doesn't work for most salespeople. And it probably doesn't work for you either. The most successful reps, Gallup has determined from decades of research, understand their innate talents and strengths and use them to sell more effectively.
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I loved learning more about applying my strengths
- By Mara Taveras on 12-17-16
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Strengths Based Selling
- Narrated by: Adam Grupper
- Length: 4 hrs and 53 mins
- Release date: 12-27-15
- Language: English
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Launch
- An Internet Millionaire's Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams
- By: Jeff Walker
- Narrated by: Patrick Lawlor
- Length: 7 hrs and 12 mins
- Unabridged
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The start of everything is critically important - and every truly successful product or business starts with a successful launch. Unfortunately most entrepreneurs put all their focus into "getting the doors open" without giving much thought to creating a great launch. However, since 1996, Jeff Walker has been obsessed with creating hugely successful launches in our increasingly digital world. During those years Jeff created an unbroken string of amazing successes for himself and his clients.
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Good but clearly meant to sell me more
- By George on 12-26-16
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Launch
- An Internet Millionaire's Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams
- Narrated by: Patrick Lawlor
- Length: 7 hrs and 12 mins
- Release date: 12-27-15
- Language: English
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What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- By: Nicholas J. Webb
- Narrated by: James Foster
- Length: 7 hrs and 1 min
- Unabridged
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The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
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Must read if you are looking for a way to improve your business
- By Anonymous User on 05-06-20
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What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- Narrated by: James Foster
- Length: 7 hrs and 1 min
- Release date: 12-27-15
- Language: English
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Blockbusters
- Hit-making, Risk-taking, and the Big Business of Entertainment
- By: Anita Elberse
- Narrated by: Renee Raudman
- Length: 11 hrs and 44 mins
- Unabridged
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What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL — along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking audiobook, she explains a powerful truth about the fiercely competitive world of entertainment.
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I love the autobook the only thing I have
- By brycesp on 03-31-17
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Blockbusters
- Hit-making, Risk-taking, and the Big Business of Entertainment
- Narrated by: Renee Raudman
- Length: 11 hrs and 44 mins
- Release date: 10-15-13
- Language: English
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Combo Prospecting
- The Powerful One-Two Punch That Fills Your Pipeline and Wins Sales
- By: Tony J. Hughes
- Narrated by: Simon Mattacks
- Length: 8 hrs and 6 mins
- Unabridged
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How do you break through to impossible-to-reach executive buyers who are intent on blocking out the noise that confronts them every day? Old-school prospecting tactics or new-school techniques alone won't provide the answers. But Combo Prospecting will...by showing how to combine time-tested sales processes with cutting-edge social media strategies and clever technology hacks.
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Excellent Book
- By Amazon Customer on 04-04-18
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Combo Prospecting
- The Powerful One-Two Punch That Fills Your Pipeline and Wins Sales
- Narrated by: Simon Mattacks
- Length: 8 hrs and 6 mins
- Release date: 01-16-18
- Language: English
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Raise the Bar
- An Action-Based Method for Maximum Customer Reactions
- By: Jon Taffer, Karen Kelly
- Narrated by: Luke Daniels
- Length: 7 hrs and 14 mins
- Unabridged
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If there’s anyone who can prevent a bar or restaurant from going belly-up, it’s Jon Taffer. Widely considered the greatest authority in the food and beverage, hotel, and hospitality industries, he runs the biggest trade show in the business and has turned around nearly 1,000 bars and at least that many restaurants.
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Wish Jon was the narrator!!
- By Bonnie on 03-04-15
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Raise the Bar
- An Action-Based Method for Maximum Customer Reactions
- Narrated by: Luke Daniels
- Length: 7 hrs and 14 mins
- Release date: 10-21-13
- Language: English
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