The Power of Why

Breaking Out in a Competitive Marketplace

De: C. Richard Weylman

Narrado por: Jeff Cummings

Does your competitor always get the sale, even though your products and service are just as good - if not better? Why are some companies' once-trusted brands now deemed worthless? Do you have to continually sell to your existing customers as though they are brand-new ones?

After many years of diligent research and work with a wide range of clients, consultant and speaker C. Richard Weylman has found the answer to these questions. The truth is, customers don’t care if a business is different or that its products are unusual. Trumpeting achievements like “We were voted #1 again,” “Rated best service three years running,” or “We’re experienced!” doesn’t engage buyers emotionally. That’s seller-centric thinking in a buyer-centric world.

When customers are deciding where to buy, they have one thing in mind: Why should I do business with this company? Will it solve my problem today? Buyers want to do business with companies that are willing to make a customer-centric promise of expected outcome: up-front and unconditional. This isn’t just a slogan; it has to be in the company’s DNA, consistently delivered through all parts of the organization. Think Michelin, whose promise - “A better way forward” - centers on the consumer, a shift that helped it pull ahead of rival Goodyear, which continues to trumpet its products' popularity.

The Power of Why tells listeners how to elevate their business performance regardless of their situation or position. Offering the same actionable, hands-on strategies Weylman has used to help companies of all sizes grow in the toughest conditions, The Power of Why is the new manual for business survival and growth.

©2013 C. Richard Weylman (P)2013 Brilliance Audio, Inc.

Required reading for leaders

Knowing what your unique value promise is critical to success. Weylman does just that in this book.

Good for more than business.

Some of these ideas can be applied to all aspects of life. I really enjoyed the book and Jeff's narration is top notch.

Developing a unique value promise with everyone you meet seems like a solid tactic to success in any endeavor.

Outdated and just plain wrong

This book wasn’t for you, but who do you think might enjoy it more?

I think the information is quite dated, and is no longer useful.

Has The Power of Why turned you off from other books in this genre?

No, the book is just outdated and focused on the wrong things in business.

How did the narrator detract from the book?

No -- the narrator was okay.

What reaction did this book spark in you? Anger, sadness, disappointment?

Bored.

Any additional comments?

This book never actually talks about why. Instead, it talks about how -- about the processes, the product, but never the why. Try "Start with Why" by Simon Sinek instead.