
Upside
Profiting from the Profound Demographic Shifts Ahead
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Narrado por:
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Tom Parks
Demographics not only define who we are, where we live, and how our numbers change. For those who can read beyond the raw figures, they open up hidden business opportunities that lie ahead.
What will happen when retiring Boomers free up jobs? How will Generation Y alter supermarkets? Which states will have the most dynamic workforces? Will American manufacturing rebound as Asia's population declines?
Upside puts this powerful yet little-understood science to work finding answers. Demographer Kenneth Gronbach synthesizes reams of data to show how generations impact markets and economies, and how to target promising trends. Lively and full of surprises, the book explains:
- What each age group is likely to buy now and in coming decades
- How profits dovetail with consumer numbers
- What sectors are likely to grow or lag
- How to make sense of the numbers to chart your own path
- And more
As waves of people are born and age, fortunes and futures are determined. Whether you're an investor, marketer, executive, or entrepreneur, Upside helps you spot the potential for profits in ever-shifting demographics.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
Download the accompanying reference guide.©2017 Kenneth W. Gronbach (P)2017 Brilliance Audio, all rights reserved. Published by arrangement with AMACOM, a division of American Management Association International, New York.Listeners also enjoyed...




















Awesome Book and Perspective
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Where does Upside rank among all the audiobooks you’ve listened to so far?
Great book exploring potential businesses in markets that will explode in the next couple decadesWhat was one of the most memorable moments of Upside?
Demographics play a larger part of our economy than most people and even the government knowsHave you listened to any of Tom Parks’s other performances before? How does this one compare?
Similar to his other readingsIf you were to make a film of this book, what would the tag line be?
Cash in on counting peopleAny additional comments?
Health care and businesses for the elderly will get more people than they can handle in a few yearsHow each generation shapes and shifts our economy
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Very profound and interesting . So much information, I find it necessary to listen to again ,Then read
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Lots of numbers
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Excellent audio
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Answers questions about other issues! Great info
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Fascinating!!!
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Great Info To Know
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Very informative
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One of my favorite economics books
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