The Transparency Sale: How Unexpected Honesty and Understanding the Buying Brain Can Transform Your Results

Narrated by: Todd Caponi
Length: 4 hrs and 41 mins
Categories: Business, Sales
4.5 out of 5 stars (28 ratings)

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Publisher's Summary

The future of sales is radically transparent. Are you ready for it?

Buyers today have knowledge at their fingertips and most of their information gathering will routinely happen before you even walk through the door or get them on the phone. Armed with information, their guard is up - and they are skeptical.

Today, anyone buying anything relies on reviews and feedback shared by strangers and often trust those anonymously posted experiences more than the claims made by the providers of the products or services themselves. They expect to see the full picture and find out all of the pros and cons before making any purchase. And the larger the purchase, the greater the demand for transparency.

What if the key to selling was to do exactly the opposite of what most sales courses tell you to do?

It may be hard to imagine, but something as counterintuitive as leading with your flaws can result in faster sales cycles and increased win rates, and can help make it almost impossible to compete with you. Leveraging transparency and vulnerability in your presentations and your negotiations leads to faster buyer consensus, larger deals, faster payments, longer commitments, and more predictable sales forecasts.

In this groundbreaking book, award winning sales leader Todd Caponi will reveal his hard-earned secrets for engaging potential buyers with unexpected honesty and understanding the buying brain to get the deal you want, while delighting your customer with the experience.

©2018 Todd Caponi (P)2019 Todd Caponi

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    4 out of 5 stars
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    4 out of 5 stars

Very good new concepts but i got lost sometimes

The Book has a very good and unique approach for how to sale using honesty. The author develops new concepts and gives useful tools that, applied well, can give you an advantage in regard to your competitors. However is not a guideline to a presentation sales. The chapters have theoretical and practical content but they do not follow a consistent path for sales from beginning to end.(the chapter of prospecting by email feels disconnecting to the book in my opinion)

Also, he repeats some of the same concepts in different chapters of the book, which makes it difficult if you are trying to build and Scprit or a framework for your presentation company. If this is your first book on sales, I will recommend you to read also other books that are focus on the presentation process and apply the concept of these book.

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Waste of Time

Eat up 3 hours of my life that I'll never get back ( Igave it a good try). The book suggests that you tell it like it is, don't be perfect, pitch like everybody else, or be up tight. Where is the revelation? I would be lying if I said that there is nothing new in this book. It's not the 1980s selling methodology that we know we've outgrown, but it talks about common sense or well worn paths like why Amazon and Zappos use the read more/reviews, don't act like your perfect, because the spider sense starts tingling, if people bussiness want to extend a timeline or change what was agreed upon question or hold your ground. How is this not common sense after reading 5+ books? The author read like Igor and that also was a discouraging. Free is to much for this trash, I would not advise you even trade a credit for it. It set in my wish list for 6 months that probably should've been a indicator for me. I will say this if you're new to sales less than a year or so, go for it, it may help you catch up to the bottom 20% of sales professionals. That may be too harsh, but it will not sit in my library. With that being said YMMV.

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A great book for veteran or new sales professionals!

A phenomenal book and a great listen because The author does a phenomenal job articulating his vision with passion! A great book packed full of sales nuggets!

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Love this book. Love this guy!

Never heard of Todd before this book. He totally won me over. So humble, so smart and such a great communicator. Todd, sorry for giving you 5 Stars. Could not help myself. Hopefully, others destroy you so this book averages out to 4.2-4.5. Really enjoyed and will pre-order your next one.

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  • Anisha Trivedy
  • 03-07-19

4.5!! fantastic book and so inspiring

this was a fab book with lots of information to take away and put to use. I did get lost a few times but overall this is awesome.