Selling With

The Art of Selling with Champions to Shape Internal Buying Conversations & Close Enterprise Deals.

By: Nate Nasralla

Narrated by: Nate Nasralla

Length: 6 hrs and 8 mins

Publisher's summary

You probably think sales reps close deals. But the data’s in. More than 90 percent of B2B buying happens during internal meetings—not sales meetings. Which means deals are won and lost when you're not in the room.

Yet, the typical sales book and process still focuses on sales reps in sales meetings. It’s like trying to win a Formula 1 race while driving on the wrong track. Not exactly a winning strategy...

That’s why Selling With teaches you the art of buyer enablement—the process of creating committed champions for every deal in your pipeline, while enabling them to sell internally with a compelling written message.

It’s time to shape the internal buying conversations happening about you without you.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2023 Nate Nasralla (P)2023 Nate Nasralla

You must fully commit like a surfer

Nate is known around the industry as the “sassy Ironman” by his peers.

What’s brilliant about Nate’s book is that he tackles the intricacies of sales at the highest level and makes them not only digestible but enjoyable!

I assure you whether you are new to sass or a bludgeoned vet, this is a book that you not only need to read but it would help your career if you sat back and took notes!!

On an unrelated note Nasralla has the most delicious sounding name in show business!!!

Engaging, actionable, brilliant

Nate is a true scientist and story-teller. Selling With is both comprehensive and clear, engaging and data-driven, a completely fresh take on frameworks and techniques that every seller should be practicing today.

This isn't Challenger, Sandler, or your fill-in-the-blank rusty old sales methodology. This is new, hyper-practical, cutting-edge, zero-fat, nerdy-where-it-needs-to-be, and inspiring, all in just a handful of pages.

I'm on my third listen, taking plenty of notes, and what I appreciate most about Nate's delivery here is how many of his examples are portable to apply is just about every sales use-case.

Thanks Nate.

The antidote to mindless selling

A lot of sellers think they're amazing at dealing with people, hence why they're in sales.

A lot of buyers hate talking to sellers. Where's the disconnect? How do we square this?

Turns out most just pitch to their potential champions instead of trying to understand and collaborate with them. The real selling on any large/complex deal happens when the sales rep isn't even in the room leaving the champion to do the real work—convincing everyone else at their company that this is actually a good idea.

Selling With covers how you as a seller can actually be a resource, and not a mindless "just checking in" bot.

Nate covers both the tactical and the high level, so sellers understand the psychological principles behind what he is teaching, along with tons of real life examples and scripts you can use/modify.

Most sales books I pick up sound like the last 5 I read. Relatively little useful and new has surfaced in years. Nate's writing is a refreshing change, and I will be referencing this book for years to come, not just for my sales work, but any time I need to craft a piece of persuasive writing.

Modern Approach

Nate understands today’s buyer and crafts an approach that is very smart. It recognizes how educated a buyer is before they engage, and then how their internal processes work between meetings.