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How Ideas Spread
- Narrated by: Jonah Berger
- Length: 5 hrs and 53 mins
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Publisher's summary
What makes one novel a bestseller, while a similar work languishes unnoticed? Why are the same few baby names suddenly everywhere? Why is everyone talking about that viral video?
Welcome to the science of social epidemics: the cutting-edge study of why some ideas, products, and concepts spread wildly, while others quickly flame out.
Anyone who has something to sell, a cause to promote, or a message to spread knows that there are obstacles in creating a message that resonates, spreads, and sticks to make their product or idea the word on the street.
Enormous sums of time and money have been spent trying to answer the question of why some ideas catch on. And not only is it an ever-present challenge for businesses, governments, and organizations, but it has long been a source of inquiry for psychologists, economists, and sociologists as well.
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PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.
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Why have history's greatest minds - from George Washington to Frederick the Great to Ralph Waldo Emerson along with today's top performers, from Super Bowl-winning football coaches to CEOs and celebrities - embraced the wisdom of the ancient Stoics? Because they realize that the most valuable wisdom is timeless and that philosophy is for living a better life, not a classroom exercise. The Daily Stoic offers a daily devotional of Stoic insights and exercises, featuring all-new translations.
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Not well made as audio
- By Andreas on 12-27-16
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How to Release Anxiety
- By: Gabrielle Bernstein
- Narrated by: Gabrielle Bernstein
- Length: 1 hr and 29 mins
- Original Recording
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It’s not just you. Stress levels are at an all-time high—so much so that a recently convened panel of medical experts in the US has recommended that all adults under the age of 65 be screened for anxiety. In How to Release Anxiety, Gabby Bernstein offers simple, actionable steps for feeling better, living with more ease, and showing up for those around us. Gabby’s unusual advice: Rather than manage your anxiety, what if you befriended it? Gabby posits that what we befriend, we can ultimately be at ease with. So she invites us to get curious.
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Not my thing, but one good point
- By Scott on 10-22-22
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How to Say It: Words That Make a Difference
- By: Allison Friederichs Atkison, The Great Courses
- Narrated by: Allison Friederichs Atkison
- Length: 4 hrs and 44 mins
- Original Recording
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Words. We use them all the time, every day, mostly without giving them much thought at all. We take for granted that they’re here at our disposal whenever we need them. But if you’ve ever wished you could communicate more effectively, words are the place to start. It’s incumbent upon you to choose the best words to accomplish your goals, because how you choose to communicate influences—well, everything! The power of communication shapes our professional goals, our relationships, and our lives—so the words we choose to use carry a great deal of power.
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Meh. Glad I didn't pay for it.
- By Paula on 07-23-22
By: Allison Friederichs Atkison, and others
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A Quiet Life in 7 Steps
- By: Susan Cain
- Narrated by: Susan Cain
- Length: 4 hrs and 38 mins
- Original Recording
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In a world of distraction, overcommitment, and often overwhelming social expectations, are you craving depth, meaning, and true connection? Join Susan Cain, an international best-selling author on the power of introverts who will help you tune out all of your everyday stresses and conflicts and tune into living a Quiet Life. In seven steps, Susan will show you exactly how to lead your own Quiet Life. She’ll help you connect with the part of yourself that’s drawn to the quiet, the deep, the beautiful, and the kind.
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A great reminder to once again listen to our inner voice…
- By Amazon Customer on 01-14-24
By: Susan Cain
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How to Be a 3% Man
- By: Corey Wayne
- Narrated by: Corey Wayne
- Length: 7 hrs and 33 mins
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My book covers both the dating world and long-term relationships. You will learn how to meet and date the type of women you've always dreamed of. The best part is you can do this while remaining who you truly are inside. The book teaches you how to create sexual attraction in women and get women to chase and pursue you! It takes you step by step with easy-to-follow instructions. You will be able to meet women anytime, anyplace, and anywhere. This will give you choice with women.
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3% MAN
- By Anonymous User on 07-07-17
By: Corey Wayne
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The Gift of Fear
- Survival Signals That Protect Us from Violence
- By: Gavin de Becker
- Narrated by: Gavin de Becker
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These days, no one in America feels immune to violence. But now, in this extraordinary, groundbreaking book, the nation's leading expert on predicting violent behavior unlocks the puzzle of human violence and shows that, like every creature on earth, we have within us the ability to predict the harm others might do us and get out of its way. Contrary to popular myth, human violence almost always has a discernible motive and is preceded by clear warning signs.
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Decent book severely undermined by last chapter.
- By zachary on 11-01-22
By: Gavin de Becker
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Not Nice
- Stop People Pleasing, Staying Silent, & Feeling Guilty... And Start Speaking up, Saying No, Asking Boldly, and Unapologetically Being Yourself
- By: Dr. Aziz Gazipura PsyD
- Narrated by: Dr. Aziz Gazipura PsyD
- Length: 18 hrs and 2 mins
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Are you too nice? If you find it hard to be assertive, directly ask for what you want, or say "no" to others, then you just might be suffering from too much niceness. In this controversial book, world-renowned confidence expert, Dr. Aziz Gazipura, takes an incisive look at the concept of nice. Through his typical style, Dr. Aziz uses engaging stories, humor, and disarming vulnerability to cut through the nice conditioning and liberate the most bold, expressive, authentic version of you.
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Changed my life forever
- By Shannon Slater on 12-07-18
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Models
- Attract Women Through Honesty
- By: Mark Manson
- Narrated by: Austin Rising
- Length: 7 hrs and 52 mins
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Models is the first book ever written on seduction as an emotional process rather than a logical one, a process of connecting with women rather than impressing them. It's the most mature and honest guide on how a man can attract women without faking behavior, without lying and without emulating others. A game-changer.
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The content is great but the reader is awful
- By Mark Speener on 06-24-14
By: Mark Manson
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Take Control of Your Life
- How to Silence Fear and Win the Mental Game
- By: Mel Robbins
- Narrated by: Mel Robbins
- Length: 10 hrs and 3 mins
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Mel Robbins is back! The international bestselling phenomenon and creator of The Five Second Rule and Kick Ass with Mel Robbins returns to help you tackle the single biggest obstacle you face: fear. This life-changing Audible Original features a powerful mix of one-on-one life-coaching sessions and a personal narrative with vital take-aways that you can start using immediately.
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Stop living in fear
- By Nike7 on 02-08-19
By: Mel Robbins
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Push Back: Assert Yourself in Relationships
- By: Monica Johnson, The Great Courses
- Narrated by: Monica Johnson
- Length: 2 hrs and 30 mins
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Holding boundaries and asserting yourself are crucial skills for maintaining healthy relationships and a sense of self-respect. In Push Back: Assert Yourself in Relationships, professional clinical psychologist Dr. Monica Johnson teaches you how to clearly define your limits, communicate those limits to others, and foster mutual respect and understanding in your everyday interactions.
By: Monica Johnson, and others
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The Confidence Gap
- A Guide to Overcoming Fear and Self-Doubt
- By: Russ Harris, Steven Hayes PhD - foreword
- Narrated by: Graeme Malcolm
- Length: 7 hrs and 39 mins
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Russ Harris offers a surprising solution to low self-confidence, shyness, and insecurity: Rather than trying to "get over" our fears, he says, the secret is to form a new and wiser relationship with them. Paradoxically, it's only when we stop struggling against our fearfulness that we begin to find lasting freedom from it.
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The One Book for Overcoming Anxiety
- By Joel Smith on 01-11-16
By: Russ Harris, and others
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just another crappy self help
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10 interview-based episodes that take ancient designs and applies them to modern lives. Your expert is Prince EA, an artist and inspirational speaker who’s spent the greater part of his career thinking about the ancient world.
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Between 1861 and 1865, the clash of the greatest armies the Western hemisphere had ever seen turned small towns, little-known streams, and obscure meadows in the American countryside into names we will always remember. In those great battles, those streams ran red with blood-and the United States was truly born.
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How the Earth Works takes you on an astonishing journey through time and space. In 48 lectures, you will look at what went into making our planet - from the big bang, to the formation of the solar system, to the subsequent evolution of Earth.
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What listeners say about How Ideas Spread
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Christian
- 10-17-16
great summary notes to compliment audible
the course was quite similar to the previous book the heath Brothers put out previously but I believe this was Superior because the great notes that came with it 4 later review.
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- teak421
- 09-18-15
More Verbose than Tolkien
Oh my goodness... At least three times I was screaming in the car because the prof was WAY to verbose with his examples. Why does this... Why does this do that? I mean, goodness. Its like he had to find filler to make his quota of 6.5 hours.
Got a few good nuggets, but beware, if you have little patience like I do, you will scream in the car...."Alright, we get it!!"
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- Daniel
- 05-11-18
Incredibly well presented...
This course was chalk full of great information and ideas, many of which I will recall and use in my future endeavors. However, as good as the material was, the presentation and flow that Professor Jonah Berger was able to teach with was amazing. I’ve struggled at times to listen to and capture information from other Great Courses. This course was easy to listen to and follow and therefore, I feel I took more out of it than usual.
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- Amazon Customer
- 04-22-21
Introductory, but still useful.
I hoping for a little something more in depth, but it's a good start. The narrator tends to spend more time than is comfortable on rhetorical questions.
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- Bruno
- 10-13-16
It is a book about marketing.
I was expecting a more in-depth book about the creation and dissemination of big ideas, such as political views and the rise and fall of ways of thinking. Instead I got a book about marketing. that said, it is a very good book about marketing.
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- Vera Stein
- 05-01-16
Narrator was soooo repetittive!
I thought I would really like this book, but the narrator was annoying and spoke in a sing-songy manner. Very elementary in concept and delivery.
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4 people found this helpful
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Campfire Talk or Facebook Chat: Technology changes, but underlying human psychology stays the same.
Viral Tweets, +followersNOT=+influence, using social media listening for market research, STEPPS six criteria for contagious communications, powerful insights.
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- Amazon Customer
- 11-18-16
Fantastic course on Big Ideas and Marketing
the professor does an excellent job of highlighting marketing concepts and ways to apply them only wish the course was longer and had more applied use cases
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- shenia
- 03-06-21
broad strokes
Author used very broad strokes to describe work. I was hoping for some clarity on this subject. He basically confirmed it is all a Crap shoot... all about odds. secret is too find a way to insinuate your product into everyday conversation and keep people talking about it, in a nut shell
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- R. Wright
- 08-03-17
Should be titled "Intro to Marketing"
It wasn't really about ideas spreading in general, it was all from the angle of products and selling, and very little time was spent on internet/social media aspects of the topic.
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