Showing results by author "Jonah Berger"

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    • Contagious

    • Why Things Catch On
    • By: Jonah Berger
    • Narrated by: Keith Nobbs
    • Length: 6 hrs and 50 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 3,662
    • Performance
      4.5 out of 5 stars 3,140
    • Story
      4.5 out of 5 stars 3,118

    Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

    • 5 out of 5 stars
    • I will read it again!

    • By ANDRÉ on 04-28-13

    Regular price: $20.99

    • Invisible Influence

    • The Hidden Forces That Shape Behavior
    • By: Jonah Berger
    • Narrated by: Keith Nobbs
    • Length: 6 hrs and 58 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 290
    • Performance
      4.5 out of 5 stars 261
    • Story
      4 out of 5 stars 260

    If you're like most people, you think that your choices and behaviors are driven by your individual personal tastes and opinions. You wear a certain jacket because you like the way it looks. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion.

    • 1 out of 5 stars
    • Confused and Disappointed

    • By Nathan on 07-28-16

    Regular price: $20.99

    • How Ideas Spread

    • By: Jonah Berger, The Great Courses
    • Narrated by: Jonah Berger
    • Length: 5 hrs and 53 mins
    • Original Recording
    • Overall
      4 out of 5 stars 767
    • Performance
      4.5 out of 5 stars 674
    • Story
      4 out of 5 stars 677

    What makes one novel a bestseller, while a similar work languishes unnoticed? Why are the same few baby names suddenly everywhere? Why is everyone talking about that viral video? Welcome to the science of social epidemics: the cutting-edge study of why some ideas, products, and concepts spread wildly, while others quickly flame out. Anyone who has something to sell, a cause to promote, or a message to spread knows that there are obstacles in creating a message that resonates, spreads, and sticks to make their product or idea the word on the street. Enormous sums of time and money have been spent trying to answer the question of why some ideas catch on. And not only is it an ever-present challenge for businesses, governments, and organizations, but it has long been a source of inquiry for psychologists, economists, and sociologists as well.

    • 4 out of 5 stars
    • Great informative content at the cost of a few ads

    • By Fabrizio on 03-30-15

    Regular price: $14.95