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Competing Against Luck
- The Story of Innovation and Customer Choice
- Narrated by: John Pruden
- Length: 7 hrs and 25 mins
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Publisher's summary
The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.
How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer.
A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now he goes further, offering powerful new insights. After years of research, Christensen has come to one critical conclusion: Our long-held maxim - that understanding the customer is the crux of innovation - is wrong. Customers don't buy products or services; they "hire" them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The "Jobs to Be Done" approach can be seen in some of the world's most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. But this book is not about celebrating these successes - it's about predicting new ones.
Christensen contends that by understanding what causes customers to "hire" a product or service, any business can improve its innovation track record, creating products not only that customers want to hire, but for which they'll pay premium prices to bring them into their lives. Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts.
This book carefully lays down Christensen's provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world - and, most importantly, how not to squander the insights it provides.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.
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As science informs public policy, decision making, and so many aspects of our everyday lives, a scientifically literate society is crucial. In that spirit, Edge.org publisher and author of Know This, John Brockman, asks 206 of the world's most brilliant minds the 2017 Edge Question: What scientific term or concept ought to be more widely known?
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Condensed Brilliance in Digestable Chunks
- By Andrew on 02-15-18
By: John Brockman
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Crushing It!
- How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too
- By: Gary Vaynerchuk
- Narrated by: Gary Vaynerchuk, Rich Roll, Amy Schmittauer
- Length: 8 hrs and 2 mins
- Unabridged
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Four-time New York Times best-selling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. In this lively, practical, and inspiring audiobook, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each.
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85% fluff and 15% value.
- By Michael Bowie on 04-09-18
By: Gary Vaynerchuk
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Range
- Why Generalists Triumph in a Specialized World
- By: David Epstein
- Narrated by: Will Damron
- Length: 10 hrs and 46 mins
- Unabridged
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Plenty of experts argue that anyone who wants to develop a skill, play an instrument, or lead their field should start early, focus intensely, and rack up as many hours of deliberate practice as possible. But a closer look at research on the world’s top performers shows that early specialization is the exception, not the rule. David Epstein examined the world’s most successful athletes, artists, musicians, inventors, forecasters and scientists. He discovered that in most fields—especially those that are complex and unpredictable—generalists, not specialists, are primed to excel.
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If you're highly curious, read this
- By anon. on 06-07-19
By: David Epstein
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Smarter Faster Better
- The Secrets of Being Productive in Life and Business
- By: Charles Duhigg
- Narrated by: Mike Chamberlain
- Length: 10 hrs and 23 mins
- Unabridged
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The author of The Power of Habit and “master of the life hack” (GQ) explores the fascinating science of productivity and offers real-world takeaways to apply your life, whether you’re chasing peak productivity or simply trying to get back on track.
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Read the last chapter first
- By A. Yoshida on 04-29-16
By: Charles Duhigg
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The Healing Organization
- Awakening the Conscience of Business to Help Save the World
- By: Raj Sisodia, Michael J. Gelb
- Narrated by: Josh Childs, Gabe Wicks - foreword
- Length: 8 hrs and 22 mins
- Unabridged
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The image of modern corporations has been shaped by a focus on profits over people and the environment, but this approach to capitalism is no longer viable. We are at an inflection point where business must take the lead in healing the crises of our time. The Healing Organization shows how corporations can become healing forces.
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What a breath of fresh air!
- By mike on 11-14-19
By: Raj Sisodia, and others
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Finish Line
- Dispelling Fear, Finding Peace, and Preparing for the End of Your Life
- By: Robert Wolgemuth, Joni Eareckson Tada - foreword
- Narrated by: Robert Wolgemuth, Joni Eareckson Tada
- Length: 5 hrs and 57 mins
- Unabridged
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Facing your ultimate death can be scary, but in light of God's promises, it doesn't have to be. Finish Line provides practical and biblical help on topics such as finances, blessing others, end-of-life choices, heaven, and caring for those you leave behind so you can approach your own finish line with hope, joy, and peace.
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Great book, so pertinent
- By Marvin Eastlund, MD on 07-18-23
By: Robert Wolgemuth, and others
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The Power of Showing Up
- How Parental Presence Shapes Who Our Kids Become and How Their Brains Get Wired
- By: Daniel J. Siegel MD, Tina Payne Bryson PhD
- Narrated by: Daniel J. Siegel MD, Tina Payne Bryson PhD
- Length: 7 hrs and 27 mins
- Unabridged
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One of the very best scientific predictors for how any child turns out - in terms of happiness, academic success, leadership skills, and meaningful relationships - is whether at least one adult in their life has consistently shown up for them. In an age of scheduling demands and digital distractions, showing up for your child might sound like a tall order. But as best-selling authors Daniel Siegel and Tina Payne Bryson reassuringly explain, it doesn’t take a lot of time, energy, or money. Instead, showing up means offering a quality of presence.
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Great Educators
- By Bored on 02-26-21
By: Daniel J. Siegel MD, and others
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Thrivers
- The Surprising Reasons Why Some Kids Struggle and Others Shine
- By: Michele Borba
- Narrated by: Michele Borba
- Length: 8 hrs and 58 mins
- Unabridged
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Michele Borba has been a teacher, educational consultant, and parent for 40 years - and she's never been more worried than she is about this current generation of kids. The high-achieving students she talks with every day are more accomplished, better educated, and more privileged than ever before. They're also more stressed, unhappier, and struggling with anxiety, depression, and burnout at younger and younger ages - "we're like pretty packages with nothing inside," said one young teen.
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Mixed Review
- By Ironmankcc on 05-19-21
By: Michele Borba
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How We Learn
- Why Brains Learn Better Than Any Machine...for Now
- By: Stanislas Dehaene
- Narrated by: Kaleo Griffith
- Length: 10 hrs
- Unabridged
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The human brain is an extraordinary machine. Its ability to process information and adapt to circumstances by reprogramming itself is unparalleled and it remains the best source of inspiration for recent developments in artificial intelligence. In How We Learn, Stanislas Dehaene decodes the brain's biological mechanisms, delving into the neuronal, synaptic, and molecular processes taking place. He explains why youth is such a sensitive period, but assures us that our abilities continue into adulthood and that we can enhance our learning and memory at any age.
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Too pedantic, too didactic
- By RickyF on 12-05-21
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Life Is in the Transitions
- Mastering Change at Any Age
- By: Bruce Feiler
- Narrated by: Bruce Feiler
- Length: 10 hrs and 40 mins
- Unabridged
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Bruce Feiler, author of the New York Times best sellers The Secrets of Happy Families and Council of Dads, has long explored the stories that give our lives meaning. Galvanized by a personal crisis, he spent the last few years crisscrossing the country, collecting hundreds of life stories in all 50 states from Americans who’d been through major life changes - from losing jobs to losing loved ones; from changing careers to changing relationships; from getting sober to getting healthy to simply looking for a fresh start.
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One of the most important survival guides
- By Steven Hassan PhD on 07-29-20
By: Bruce Feiler
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Choose Your Story, Change Your Life
- Silence Your Inner Critic and Rewrite Your Life from the Inside Out
- By: Kindra Hall
- Narrated by: Kindra Hall
- Length: 8 hrs and 37 mins
- Unabridged
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Choose Your Story, Change Your Life will help you take complete control of your self-stories and create the life you’ve always dreamed you’d have. Author Kindra Hall offers up a new window into your psychology, one that travels the distance from the frontiers of neuroscience to the deep inner workings of your thoughts and feelings.
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Not worth a credit
- By dale on 01-02-23
By: Kindra Hall
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Think Like a Breadwinner
- A Wealth-Building Manifesto for Women Who Want to Earn More (and Worry Less)
- By: Jennifer Barrett
- Narrated by: Jennifer Barrett
- Length: 10 hrs and 27 mins
- Unabridged
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Nearly half of working women in the United States are now their household's main breadwinner. And yet, the majority of women still aren't being brought up to think like breadwinners. In fact, they're actually discouraged - by institutional bias and subconscious beliefs - from building their own wealth, pursuing their full earning potential, and providing for themselves and others financially. In Think Like a Breadwinner, financial expert Jennifer Barrett reframes what it really means to be a breadwinner.
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Great advice
- By Dreda Phoenix on 04-16-21
By: Jennifer Barrett
What listeners say about Competing Against Luck
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- hoopdloop
- 12-09-20
Another home run hit from Clayton Christensen!
I always enjoy Clayton Christensen's thorough and clear approach to business theory. This book is no exception. I'm thoroughly convinced Jobs Theory provides a more powerful framework for product development than the default methods of building products based on what customers asked for. I'll admit I don't feel fully prepared to apply this theory based on this book alone, but will now be seeking out additional resources to guide the application of the principles outlined in this book.
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- Dave
- 10-21-18
Life changing
One of the top three books I’ve ever read that change my world paradigm. Can’t recommend this book enough!
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- T. Leach
- 09-20-17
The answer to how innovation happens
There was an old Apple ad that summed up to one tag line. Think different. This book with it's focus on jobs-to-be-done is a guide book to thinking differently about innovation rather than random for those starting a business or running an existing enterprise.
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- Jacob
- 01-28-17
My milkshake addiction will never be the same
One of the best books I've read in a long time. Full of thought provoking nuggets of wisdom and strategy. I highly encourage everyone to read this one.
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- Kevinaom
- 02-18-19
Great Discussion of Jobs to be done
This is another masterpiece from Professor Christensen. His ability to develop simple yet comprehensive business theories is second to none; jobs to be done is no exception.
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- Anonymous User
- 09-11-18
Changed the way I look at process of innovation and product development
I am a product designer and ux researcher and Jobs to be done framework has given me a new lens to explore in depth and breadth the process of innovation. What is great about this construct is that you cqn right away start using in your daily work. The author keeps the book relevant and interesting throughout specially at the end. Great Book!!
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- Pierce Michelson
- 06-26-18
The right spirit
People who invoke luck as the cause of success are just afraid of identifying objective measures of value. Previous failures have made them insecure, but nature is fundamentally the same whether they have failed or not, so they are the ones who changed. Understanding cause and effect will always give you more power, as long as you don't believe you know more than you do and trip over yourself.
This book is written in the spirit that understanding cause and effect WILL give you more power.
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- Azita Moalemi MD
- 07-06-23
excellent book
Good narration. well researched. easy to follow and great insight into how innovation solves a problem. The jobs theory rocks.
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- Ernesto Zepeda
- 06-01-19
La inovación no es una opción
Una visión de la innovación centrando la solución a una necesidad. no en base a un golpe de suerte. lectura indispensable para empresarios y emprendedores
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- G
- 02-12-17
Best book ever!
Entertaining, interesting, easy to understand and eye opening at ince. Must have for all people who like bright thoughts!
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