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Demand-Side Sales 101
- Stop Selling and Help Your Customers Make Progress
- Narrated by: Lauren Anthony
- Length: 4 hrs and 34 mins
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The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood. It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. But great product marketing achieves much more: it identifies the best way to bring your product to market, accelerates your product's ability to penetrate markets over time, shapes what the world thinks about your product and your category, and inspires customers to tell your product's story.
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Publisher's Summary
For a lot of us, selling feels icky. Our stomachs tighten at the thought of reciting features and benefits or pressuring customers into purchasing. It’s really not our fault. We weren’t taught how to sell, plus we’ve been sold before, leaving us with a bitter taste.
Here’s the truth: Sales does not have to feel icky for you or your customers. In fact, with the right approach, sales can be an empowering experience for all.
Bob Moesta, lifelong innovator and coarchitect of the “Jobs to be done” theory, shares his approach for flipping the lens on sales. Bob shifts the focus of sales from selling to helping people buy and make progress in their lives - demand-side sales.
Now, in Demand-Side Sales 101, you’ll learn to really see what your customers see, hear what they hear, and understand what they mean. You’ll not only be a more effective and innovative salesperson - you’ll want to help people make progress.
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What listeners say about Demand-Side Sales 101
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Rafael Lua
- 04-02-22
Greatest book in sales
I really like the perspective that Bob has on this matter. The way he suggests to ask questions about how customers make decisions, changed my mind!
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- General_Patzer
- 01-12-21
Chapter Headings a Mess
I don't know who is responsible but this is a perfect example of the type of selling the books rails against:
The listener/reader's desire to know where they are in the book is ignored. Why is it difficult to label and number the chapters accurately? Otherwise, the book is useful and the performance pleasant.
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Amazon Customer
- 11-13-20
Simple but powerful
The only reason why I don't give 5 stars is a focus on B2C world whereas I would appreciate more (at least some) B2B examples. Even though I am very well aware that the basic principles that are described very clearly and thoroughly, can be apply to both.
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Overall5 out of 5 stars
- Matthew Dashper-Hughes
- 03-06-21
Sales is a force for good
This is essential reading for anyone in professional sales. If you have a growth mindset, you should read this now.
