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Publisher's Summary

Here's how you can increase and sustain organic revenue and profit growth...whether you're running an entire company or in your first management job.

Over the past seven years, Procter & Gamble has tripled profits; significantly improved organic revenue growth, cash flow, and operating margins; and averaged earnings per share growth of 12 percent. How? A. G. Lafley and his leadership team have integrated innovation into everything P&G does and created new customers and new markets.

Through eye-opening stories, A. G. Lafley and Ram Charan show how P&G and companies such as Honeywell, Nokia, LEGO, GE, HP, and DuPont have become game-changers. Their inspiring lessons can help you learn how to:

  • Make consumers and customers the boss, not the CEO or the management team
  • Innovate to grow a mature business
  • Develop higher growth and higher margin businesses
  • Create new customers and new markets
  • Revitalize a business model
  • Reach outside your own business and tap into the abundant brainpower and creativity of the world
  • Integrate innovation into the mainstream of your managerial decision making
  • Manage risk
  • Become a leader of innovation

    We live in a world of unprecedented change, increasing global competitiveness, and the very real threat of commoditization. Innovation in this world is the best way to win - arguably the only way to really win. Innovation is not a separate, discrete activity but the job of everyone in a leadership position and the integral, central driving force for any business that wants to grow organically and succeed on a sustained basis.

    This is a game-changing book that helps you redefine your leadership and improve your management game.
  • ©2008 A. G. Lafley and Ram Charan; (P)2008 Random House, Inc.

    Critic Reviews

    "A. G. Lafley has made Procter & Gamble great again." (The Economist)
    "Of all the firms on the 2007 ranking of the World's Most Innovative Companies, few are more closely associated with today's innovation zeitgeist than...Procter & Gamble...now famous for its open approach to innovation." (BusinessWeek)

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