Martin Reeves
AUTHOR

Martin Reeves

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Martin Reeves is a thinker, speaker, author and advisor on strategy and innovation. He was formerly the founder and chair of the BCG Henderson Institute (BHI), BCG’s vehicle for exploring ideas from beyond the world of business, which have implications for business strategy.

Martin’s latest book, Your Life Needs a Strategy (HBR Press, spring 2027) explores how individuals can use the ideas of strategy to manage their careers and lives. It builds on and extends the ideas of earlier book Your Startegy Needs a Strategy (HBR Press, 2015).

The Imagination Machine (HBR Press, 2021 June) explores how to systematically harness imagination to generate new ideas and transform your business. Like: The Button That Changed The World (HBR Press, 2024) explores the role of serendipty in strategy though the example of the like button and its impact on social media, marketing and advertising.

He was also editor for the “Inspiring the Next Game” book series, a set of perspectives on emerging themes in business published in partnership between De Gruyter and the BCG Henderson Institute:

· Sustainable Business Model Innovation (2023)
· The Rise of AI-Powered Companies (2022)
· Business Ecosystems (2022)
· New Leadership Imperatives (2022)
· Dynamics Business Strategy (2021)
· The Resilient Enterprise (2021)
· Winning the ’20s (2021)
· Mastering the Science of Organizational Change (2021)

He is a regular contributor to Harvard Business Review, MIT Sloan Management Review, Fortune, and other management journals on business strategy and management.

Martin holds a triple first-class MA in natural sciences from Cambridge University and an MBA from Cranfield School of Management. To learn more about Martin’s latest research visit The BCG Henderson Institute's website, subscribe to BHI’s newsletter or connect with him on social media.
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  • Your Strategy Needs a Strategy Audiobook By Martin Reeves, Knut Haanaes, Janmejaya Sinha cover art
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    $17.03 or free with 30-day trial

  • HBR's 10 Must Reads for CEOs Audiobook By Harvard Business Review, Martin Reeves, Claire Love, Philipp Tillmanns, John P.
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    $18.68 or free with 30-day trial

  • The Imagination Machine Audiobook By Jack Fuller, Martin Reeves cover art
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    $17.01 or free with 30-day trial

  • Like Audiobook By Bob Goodson, Martin Reeves cover art
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    $18.99 or free with 30-day trial

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