Regular price: $27.37

Free with 30-day trial
Membership details Membership details
  • A 30-day trial plus your first audiobook, free
  • 1 credit/month after trial – good for any book, any price
  • Easy exchanges – swap any book you don’t love
  • Keep your audiobooks, even if you cancel
  • After your trial, Audible is just $14.95/month
OR
In Cart

Publisher's Summary

In this audio edition of the totally revised underground best seller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business, from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed, and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have listened to The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.
©1955, 2001, 2003, 2004 Michael E. Gerber; (P)2004 HarperCollins Publishers, Inc.

Critic Reviews

"Gerber loves to exhort people to develop powerful visions for their companies." (Fortune)

What members say

Average Customer Ratings

Overall

  • 4.5 out of 5.0
  • 5 Stars
    4,335
  • 4 Stars
    1,376
  • 3 Stars
    528
  • 2 Stars
    137
  • 1 Stars
    85

Performance

  • 4.5 out of 5.0
  • 5 Stars
    3,144
  • 4 Stars
    981
  • 3 Stars
    377
  • 2 Stars
    85
  • 1 Stars
    52

Story

  • 4.5 out of 5.0
  • 5 Stars
    3,111
  • 4 Stars
    951
  • 3 Stars
    406
  • 2 Stars
    87
  • 1 Stars
    67
Sort by:
  • Overall
  • Performance
  • Story
  • Steve
  • Portland, OR
  • 01-04-13

Bring your shovel

Would you try another book from Michael E. Gerber and/or Michael E. Gerber?

Absolutely not. My conclusion is Gerber is a talented used car salesman. If you are selling used cars then this might be the book for you.

What could Michael E. Gerber have done to make this a more enjoyable book for you?

The book drags on and the stories and unnecessary detail are very forced. He also goes to great lengths to make himself appear like some kind of super hero. At one point in the book he is telling a "story" of a "man." The man is amazingly talented at everything but also easily distracted. BUT, let's not forget he's amazingly talented and in the end, everyone is in awe of him, even if they think he will fail they are in awe. I'm not kidding. He actually says something similar to this. Well, that person Gerber is talking about is himself. He even milks the big reveal of who the "man" is at one point. Yes, at times in this passage he makes it sound like he's being self deprecating which he is very deliberate about but the real message is how amazing he is.What I found particularly grating about this part was 1) Wait, how amazingly talented at EVERYTHING are you? I didn't get it the first 100 times.2) The guy has had three wives and 5 children amongst the three wives. Awesome dude. 3) The guy introduced his third wife as "much bigger than the others." That was the first thing he said about her. Again, it's directly aimed at winning points for Gerber to show how mature he has become and grown up. How about, still very shallow?

How did the narrator detract from the book?

I don't know what it is about these guys that write self help and business books but they all come across as slimy. If he was your neighbor, you wouldn't want your kids around him type of slimy. Sorry, just my opinion. Luckily, I listened to the book on 2x speed and had no problems with understanding the audio (thank you audible). On 1x, Gerber is laborious. His tone gets really annoying. At one point he was narrating a list of bullet points and each line was read with the same, forced enthusiasm/creepiness to exact replication. It was like listening to a goofy robot on a broken record.Also, in the scenes where he is talking to the pie shop owner, I just got this creepy feeling about the whole presentation.

If you could play editor, what scene or scenes would you have cut from The E-Myth Revisited?

There is a scene where Gerber goes into a inordinate amount of detail about the listener viewing their own coffin. I get what he was trying to do but it was just a little too odd and forced. He could have skipped that part and just gotten straight to "what do you want people to remember about you?" Yes, I know, visualization but it was used incorrectly. It made pursuing that particular exercise much less desirable.

Any additional comments?

If you are a "no questions asked, I can sell anything" type of person, this might be for you, especially if you need some really basic guidance.If you have any degree of skepticism, you will have a hard time getting through this. It's not that there isn't value here, it's that you might come to the conclusion that although some of the content is helpful, the messenger is a charlatan. At first I gave this an overall score of 2 stars but I stopped listening to it after Gerber told the passage where he turned water into wine. If I can't complete a book, it shouldn't get more than a star.

18 of 25 people found this review helpful

  • Overall
  • Performance
  • Story

Spot on!

Having run my business for 20 years, i wish i read this book when i started. Michael is spot on with everthing. Countless times i burst out laughing both in horror and in humour as it looked as if it was my business he was talking about. I am now inspired and already have a different mindset that is already implementing change, and the future excites me.

1 of 1 people found this review helpful

  • Overall
  • Performance
  • Story

First 3rd was good...

The first 3rd was good. Then the story became overly detailed with few parts of interest.

1 of 1 people found this review helpful

  • Overall
  • Performance
  • Story

Written to sell coaching for e-myth worldwide

I felt the stories were general and vague, the book did not give any actionable items. It felt like a drawn out sales pitch for thier coaching program.

1 of 1 people found this review helpful

  • Overall
  • Performance
  • Story

Hard to follow

What could have made this a 4 or 5-star listening experience for you?

Its not clear what his goal is and hard to follow. It feels like it was written in the 90's and hasn't changed. I honestly don't know why so many people liked this book or recommend it. Seemed to go in circles and lost focus plenty of times.

What was most disappointing about Michael E. Gerber’s story?

Talked about a lot of the same things and hard to follow. Seem to not have a main point.

Any additional comments?

I would not recommend this book. Period.

1 of 1 people found this review helpful

  • Overall
  • Performance
  • Story

outdated

good core principles, but long winded and very conformity centric in our ever increasing individualistic society. hence some of the follow through is dated, but would work for silent generation clientele.

1 of 1 people found this review helpful

  • Overall
  • Performance
  • Story

Disappointed

The author seems to engage in a lot of dramatic storytelling instead of providing straightforward advice with concrete evidence of why it works.

1 of 1 people found this review helpful

  • Overall
  • Performance
  • Story

Cheat sheet to Entrepreneurship

I have used the E-Myth as a resource for starting my first business 7 years ago. It has allowed me to discover and fill the gaps. I am now venturing out to start a non-profit and wanted a refresher on Myth. The E-Myth cuts the fluff, which I enjoy. Thank you.

1 of 1 people found this review helpful

  • Overall
  • Performance
  • Story

need some wine with my cheese

so cheesy I couldn't poop for a week. the business advice seems sound,but its weird emotional story throughout is way over the top.

3 of 4 people found this review helpful

  • Overall
  • Performance
  • Story

Not worth the time

This book looked promising, as some of the reviews where quite good. Unfortunately the writing sounds like a whining kid. There are a couple of tips in the book which are tried and tested business principles. So the good stuff are nothing new. The bad stuff weighs this book down like an anchor.

The story about Sarah is over simplified and is make to make the author look like the wonderful business guru. The author takes every chance to sell himself, which makes this feel like a very long Amway sales pitch. The worst is the last couple of minutes in the book. All this is just a sales pitch.

Give this book a miss or get an abridged version which would be much better.

1 of 1 people found this review helpful

Sort by:
  • Overall
  • Performance
  • Story
  • Anonymous User
  • 05-20-17

Great ideas for our business

I have listened several times and implimented a lot of the ideas


It has made a great difference in the way we work

  • Overall
  • Performance
  • Story
  • DeCatalyst
  • 05-11-17

A book to mobilise.

I found this book inspirational and motivational at the same time.
It is well balanced in addressing some of the underlying reasons why people leave from their "9-5" employees status in order to experience another state of existence, as a business owner.
Beginning with a character who finds her dream somewhat become a night mare through the pressure and demands of being a business owner, the book takes us on a well documented journey.
It can become a little tedious at times, but I think some people will relate to those aspects even though I didn't.
What I especially like is the meticulous and thorough way the author breaks down business development.
As it comes to a conclusion the book then explores some of the philosophical benefits that can be derived both from being a business owner according to the proposed model, and also from using the mindset that you potentially stand to gain.
A very good listen.

  • Overall
  • Performance
  • Story
  • Thomas
  • 05-09-17

Good read

Some good material, but I resent paying for a book with a massive ad at the end.

  • Overall
  • Performance
  • Story
  • N. Todd
  • 05-01-17

Excellent principles and good stories.

Very slow reader though 2x or 3x speed is manageable...
Would recommend to any business owner getting stressed by all the work only they can do.

  • Overall
  • Performance
  • Story
  • CHARLIE ROBERTSON
  • 03-29-17

Just as relevant now as the first edition I read over a decade ago.

Top class. Everything you need to turn your self employed 'job', into a life changing business that works for you whether you are there or not.

Listening to Michael again has given me a sharp reminder to do the things I did before, that worked so well I stopped doing them.

  • Overall
  • Performance
  • Story
  • Paul
  • 03-22-17

Keep this one thought in mind from start to finish:

Are you in Business to make "pies" or in the Business of making "pies"?

Substituting "pies" for whatever product, service or solution you offer or intend to offer.

If by the end of the book you understand the fundamental difference between "in Business to" and "in the Business of" you'll be able to decide if you should start or be running a Business.

Sometimes the most powerful ideas are the simplest propositions.

I thank Michael for having written the book, am grateful to have stumbled upon it and wholeheartedly recommend it as a core tenant to any potential or existing Business owner.

PJ

  • Overall
  • Performance
  • Story
  • K M Oliver
  • 03-20-17

Wasn't what I expected. Truly learned a lot

The story about Sarah going through the process was a very easy as related way for me to understand all the lessons that Gerber was trying to instill in her. All other examples were useful and again very easy to visualise in the context of my own business. Very happy I finally "read" this.

  • Overall
  • Performance
  • Story
  • Cosmin
  • 03-19-17

Great audiobook !

Amazing! Easy to understand ,simple descriptions .
Good for all levels in business , if you want to start a business or if you are advanced!

  • Overall
  • Performance
  • Story
  • NN
  • 03-17-17

Stunning piece of work!

For a startup entrepreneur like me this book is God sent. It left with an MBA in entrepreneur that's the feeling right now.

Worth every penny even for anyone in business hoping to built a success system, this book shows you how 👌🏾

  • Overall
  • Performance
  • Story
  • UK E.
  • 03-15-17

Absolute critical book for any business owner

Where does The E-Myth Revisited rank among all the audiobooks you’ve listened to so far?

This bar far out ranks any other business book - fact

Who was your favorite character and why?

This book only has 2 characters - the student (business owner) & the experienced coach

What does Michael E. Gerber bring to the story that you wouldn’t experience if you had only read the book?

Clarity & depth of all building blocks required but narrated in a way that the story & questions are deliberate to enhance education

If you made a film of this book, what would be the tag line be?

The Only New Business Story You'll Ever Need

Any additional comments?

Buy It - multiple times value in return

Sort by:
  • Overall
  • Performance
  • Story
  • Kate
  • 12-21-14

innovative. next level. action action action. epic

freedom doesn't come automatically. it is achieved and it's not gained in a single bound. it must be achieved each day.

0 of 1 people found this review helpful