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The E-Myth Revisited Audiobook

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

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Publisher's Summary

In this audio edition of the totally revised underground best seller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business, from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed, and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have listened to The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.

©1955, 2001, 2003, 2004 Michael E. Gerber; (P)2004 HarperCollins Publishers, Inc.

What the Critics Say

"Gerber loves to exhort people to develop powerful visions for their companies." (Fortune)

What Members Say

Average Customer Rating

4.5 (5457 )
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Performance
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  •  
    Andrew Warwick, NY, USA 08-12-05
    Andrew Warwick, NY, USA 08-12-05
    HELPFUL VOTES
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    "A novel about advice given to a pie lady"

    The author clearly wanted to write a novel. The book is complete with descriptions of thoughts, fantasies and even detailed descriptions of smiles and sighs of the pie lady. It takes an eternity for the author to make a point. The whole book can be summed up by saying: If you start a business because you are good at and enjoy something; in order to be successful you will need to hire someone else to do that something so you can focus on management and growing the business. The goal is to make a business that runs so well that it can run without you and be franchised like McDonalds.

    22 of 28 people found this review helpful
  •  
    Zac Reynolds 02-10-16 Member Since 2014
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    "need some wine with my cheese"

    so cheesy I couldn't poop for a week. the business advice seems sound,but its weird emotional story throughout is way over the top.

    2 of 2 people found this review helpful
  •  
    Briana Melissa Ford Lewisville, TX 04-03-13
    Briana Melissa Ford Lewisville, TX 04-03-13 Member Since 2015

    Book nerd for life!

    HELPFUL VOTES
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    "A Must-Read for Any Entrepreneur"
    Would you listen to The E-Myth Revisited again? Why?

    Yes, I think it should be revisited (no pun intended) at least annually to keep you on your toes.


    What was one of the most memorable moments of The E-Myth Revisited?

    When the author started telling his own story.


    What about Michael E. Gerber’s performance did you like?

    He had true passion in what he wrote and it showed in his performance


    Was this a book you wanted to listen to all in one sitting?

    Yes! I listened to it in 2 sittings, but if I had time, I would've listened in one


    2 of 2 people found this review helpful
  •  
    Charles 07-07-12
    Charles 07-07-12 Member Since 2007
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    "High Marks for this one"

    It's not every book that offers a good story...combined with good information... and the author gives a great performance as well. Gerber's voice is so warm and comfortable... like watching Christmas Story about Ralph and his quest for a BB gun only without the other characters... only the narrator. Through this method of story telling, he was able to apply principles of entrepreneurship used by large corporations such as McDonalds and Disney to a small start up, Sarah's All About Pies. I have a small start-up myself and over the last 6 months have listened to lots of audible books on business and personal development. While the concept of working "on" the business rather than "in" the business is not new, this book was able to show me, in detail, how that sort of thinking would apply directly to my own venture. My own personal story is exactly what Gerber describes in this book... the "technician" who thinks he can use his skill to start a business and ends up simply creating another job for himself. After listening to this book, I am changing my approach.... and I feel good about it.

    Great book... well done.

    2 of 2 people found this review helpful
  •  
    Ian Oxford Mills, ON, Canada 05-24-08
    Ian Oxford Mills, ON, Canada 05-24-08 Member Since 2011
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    "First few chapters are good"

    Some interesting ideas but author's long-winded style gets tedious. As someone who was once self-employed, I found this book's message was dead on. People start a business to get away from bosses, when what any business really needs is a boss, even if that's just being a boss of yourself.

    2 of 2 people found this review helpful
  •  
    Mike Ione, CA, USA 12-15-06
    Mike Ione, CA, USA 12-15-06
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    "My $0.02"

    Maybe I just hit this one at just the right time, but this has been the BEST marketing book that I have "read", EVER. Yep, the pace is a bit slow but It takes some time to soak up ideas as big as the ones in this book. Any quicker and things might get missed. Just one simple idea in this book is worth what I have paid for my entire Audible membership!

    2 of 2 people found this review helpful
  •  
    Jason Toronto, ON, Canada 07-12-05
    Jason Toronto, ON, Canada 07-12-05
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    "Very Basic Book - Not Worth Buying"

    I have downloaded quite a collection of audio books related to business and this was my least favorite. It is written and read in a folksy manner, which was unappealing. As well, the content was not insightful or interesting. It was a difficult listen, but I slugged through all of it. I would not recommend this to anyone. I am surprised that it has such a high rating. If you are interested in better, yet still easy to follow, business-related material, I would suggest Rich Dad Poor Dad, The Millionaire Mind, and Dale Carnegie's book.

    5 of 6 people found this review helpful
  •  
    Steve Portland, OR 01-04-13
    Steve Portland, OR 01-04-13 Member Since 2016
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    "Bring your shovel"
    Would you try another book from Michael E. Gerber and/or Michael E. Gerber?

    Absolutely not. My conclusion is Gerber is a talented used car salesman. If you are selling used cars then this might be the book for you.


    What could Michael E. Gerber have done to make this a more enjoyable book for you?

    The book drags on and the stories and unnecessary detail are very forced. He also goes to great lengths to make himself appear like some kind of super hero. At one point in the book he is telling a "story" of a "man." The man is amazingly talented at everything but also easily distracted. BUT, let's not forget he's amazingly talented and in the end, everyone is in awe of him, even if they think he will fail they are in awe. I'm not kidding. He actually says something similar to this. Well, that person Gerber is talking about is himself. He even milks the big reveal of who the "man" is at one point. Yes, at times in this passage he makes it sound like he's being self deprecating which he is very deliberate about but the real message is how amazing he is.What I found particularly grating about this part was 1) Wait, how amazingly talented at EVERYTHING are you? I didn't get it the first 100 times.2) The guy has had three wives and 5 children amongst the three wives. Awesome dude. 3) The guy introduced his third wife as "much bigger than the others." That was the first thing he said about her. Again, it's directly aimed at winning points for Gerber to show how mature he has become and grown up. How about, still very shallow?


    How did the narrator detract from the book?

    I don't know what it is about these guys that write self help and business books but they all come across as slimy. If he was your neighbor, you wouldn't want your kids around him type of slimy. Sorry, just my opinion. Luckily, I listened to the book on 2x speed and had no problems with understanding the audio (thank you audible). On 1x, Gerber is laborious. His tone gets really annoying. At one point he was narrating a list of bullet points and each line was read with the same, forced enthusiasm/creepiness to exact replication. It was like listening to a goofy robot on a broken record.Also, in the scenes where he is talking to the pie shop owner, I just got this creepy feeling about the whole presentation.


    If you could play editor, what scene or scenes would you have cut from The E-Myth Revisited?

    There is a scene where Gerber goes into a inordinate amount of detail about the listener viewing their own coffin. I get what he was trying to do but it was just a little too odd and forced. He could have skipped that part and just gotten straight to "what do you want people to remember about you?" Yes, I know, visualization but it was used incorrectly. It made pursuing that particular exercise much less desirable.


    Any additional comments?

    If you are a "no questions asked, I can sell anything" type of person, this might be for you, especially if you need some really basic guidance.If you have any degree of skepticism, you will have a hard time getting through this. It's not that there isn't value here, it's that you might come to the conclusion that although some of the content is helpful, the messenger is a charlatan. At first I gave this an overall score of 2 stars but I stopped listening to it after Gerber told the passage where he turned water into wine. If I can't complete a book, it shouldn't get more than a star.

    17 of 23 people found this review helpful
  •  
    Dorian 03-20-17
    Dorian 03-20-17 Member Since 2017
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    "Spot on!"

    Having run my business for 20 years, i wish i read this book when i started. Michael is spot on with everthing. Countless times i burst out laughing both in horror and in humour as it looked as if it was my business he was talking about. I am now inspired and already have a different mindset that is already implementing change, and the future excites me.

    1 of 1 people found this review helpful
  •  
    Savvy Shopper 02-04-17 Member Since 2016
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    "First 3rd was good..."

    The first 3rd was good. Then the story became overly detailed with few parts of interest.

    1 of 1 people found this review helpful
Sort by:
  • Paul
    3/22/17
    Overall
    Performance
    Story
    "Keep this one thought in mind from start to finish:"

    Are you in Business to make "pies" or in the Business of making "pies"?

    Substituting "pies" for whatever product, service or solution you offer or intend to offer.

    If by the end of the book you understand the fundamental difference between "in Business to" and "in the Business of" you'll be able to decide if you should start or be running a Business.

    Sometimes the most powerful ideas are the simplest propositions.

    I thank Michael for having written the book, am grateful to have stumbled upon it and wholeheartedly recommend it as a core tenant to any potential or existing Business owner.

    PJ

    0 of 0 people found this review helpful
  • K M Oliver
    3/20/17
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    "Wasn't what I expected. Truly learned a lot"

    The story about Sarah going through the process was a very easy as related way for me to understand all the lessons that Gerber was trying to instill in her. All other examples were useful and again very easy to visualise in the context of my own business. Very happy I finally "read" this.

    0 of 0 people found this review helpful
  • Cosmin
    3/19/17
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    "Great audiobook !"

    Amazing! Easy to understand ,simple descriptions .
    Good for all levels in business , if you want to start a business or if you are advanced!

    0 of 0 people found this review helpful
  • NN
    3/17/17
    Overall
    Performance
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    "Stunning piece of work!"

    For a startup entrepreneur like me this book is God sent. It left with an MBA in entrepreneur that's the feeling right now.

    Worth every penny even for anyone in business hoping to built a success system, this book shows you how 👌🏾

    0 of 0 people found this review helpful
  • UK E.
    UK
    3/15/17
    Overall
    Performance
    Story
    "Absolute critical book for any business owner"
    Where does The E-Myth Revisited rank among all the audiobooks you’ve listened to so far?

    This bar far out ranks any other business book - fact


    Who was your favorite character and why?

    This book only has 2 characters - the student (business owner) & the experienced coach


    What does Michael E. Gerber bring to the story that you wouldn’t experience if you had only read the book?

    Clarity & depth of all building blocks required but narrated in a way that the story & questions are deliberate to enhance education


    If you made a film of this book, what would be the tag line be?

    The Only New Business Story You'll Ever Need


    Any additional comments?

    Buy It - multiple times value in return

    0 of 0 people found this review helpful
  • Matthew
    2/19/17
    Overall
    Performance
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    "don't run a small business but lots of takeaways"

    Michael tells a great story in this book. I assume that the situation with all about pies client was staged as a way to make the actions in this book more personal. it worked. I've read the chimp paradox as well about the 3 personas of the mind. Michael seemed to translate this very well with the 3 personas going on in a founders head in the business world.

    0 of 0 people found this review helpful
  • Sasha E.
    2/16/17
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    Story
    "Insightful, interesting, game changer"

    A lot to take in, left with new ideas and approach. Would recommend for any and all SMBs

    0 of 0 people found this review helpful
  • Debo
    2/10/17
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    Story
    "Critically important read for anyone starting a business or has a small business"

    This book is helping me to up my game!

    Reading it alone is all well and good but you MUST implement it. Not saying it will be easy though and I think it needs reading and re-reading several times and then maybe annually.

    0 of 0 people found this review helpful
  • dean
    1/22/17
    Overall
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    "Love it"

    Starting my new life today because tomorrow is just to late I cant wait for what the future brings!!!

    0 of 0 people found this review helpful
  • Richard K
    1/16/17
    Overall
    Performance
    Story
    "Great book"

    If your starting a new business read this book! :) this book has opened my eyes to how to tackle and systemise my business.

    0 of 0 people found this review helpful

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