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Publisher's Summary

As an entrepreneur, your success depends on business communication skills. Whenever you make a powerful business presentation, deliver a winning pitch, or ace your business meeting, you have the potential to deliver a shot of financial adrenaline to your passion project. You can get the money you need to launch a startup, develop a business idea, or put investment capital to work and make investors happy.

And who's listening to your pitch for money? An intelligent investor, who is always looking for new ventures that have a strong team, the potential to dominate a market, and a plan for future growth. That's the game of investing 101.

But what do you do when the rules of the game change?

With the advent of online investing in the form of equity crowdfunding, the JOBS Act opening the doors for new investors, and a new crop of startups reimagining and disrupting markets every day, there has never been a better time for entrepreneurs to raise money or for angel investors to seek new investments. With so much change, however, comes uncertainty. What angel investors and entrepreneurs need is a playbook, a manual that delivers the secret formula for financial success. That playbook has arrived.

The Angel Playbook delivers the business communications techniques, methods, and mindset needed by entrepreneurs and angel investors to prosper and win.

Experts interviewed for the Playbook include experienced angels like John Harbison of Tech Coast Angels; Kevin Laws, COO of AngelList; Pocket Sun of SoGal Ventures; and Ross Blankenship of Angel Kings. The success secrets of equity crowdfunding are revealed by Ron Miller of StartEngine and Aaron Pollak of Venture.co. Chris Bechtel of Growth Engine Labs talks about how new ventures get traction, and Jessica Mah of inDinero walks us through the process of sustaining early success.

Startup founders and investors alike will benefit from the Playbook's advice on how to get the most out of the mentor-mentee relationship.

©2017 Lee Schneider (P)2017 Lee Schneider

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