Crack the Funding Code

How Investors Think and What They Need to Hear to Fund Your Startup

By: Judy Robinett

Narrated by: Laural Merlington

Length: 8 hrs and 25 mins

Publisher's Summary

Lack of funding is one of the biggest reasons small businesses fail. In 2016 in the United States alone, more than 31 percent of small business owners reported that they could not access adequate capital, and the lack of capital prevented them from growing the business/expanding operations, increasing inventory, or financing increased sales.  

Most business owners believe that their only feasible funding options are (1) savings or personal credit, (2) friends and family, or (3) bank loans. They may have heard about venture capitalists or angel investors, but they don't have enough information about what these investors do, what they can provide for a business, and on what terms. What's worse, entrepreneurs often don't know how to access the people who are looking to put their money into young companies with potential.  

Crack the Funding Code will show listeners how to find the money, create pitches that attract investors, and then structure fair, ethical deals that will bring them new sources of outside capital and invaluable professional advice. It will give listeners the broader perspective - how funding works, how investors think, and what they need to hear to put their money where your mouth is.

©2019 Judy Robinett (P)2019 Gildan Media

A Must for Anyone Seeking to Raise Funds!

A very comprehensive book with amazing content that will help you understand the mindset of investors and how to best approach them for raising funds. A well written book with tons of valuable information, I learned more half way through than I have in anything else I have read. I am so glad Judy Robinett wrote this book!

Indispensable advice for start-up founders

Easy to understand and apply. Indispensable information for all new start-up founders and investors.

I have more than two decades of professional experience, performing due diligence on behalf of angel investors. I wish every founder would take this information to heart. The way you start an enterprise is the way you will finish. Following Judy’s guidelines will increase your chance of successfully finding funding and increase your multiple when you find an investor. Start strong and finish strong.

Listen to the book in small bites so you have time to digest all the valuable information packed into this book.

Great one

Your business. Be professional, cooperative. The assume to find many issues, but it is the way You handle the problems that sets the tone for future. Don’t try to hide anything, e.g. when You have a business relationship gone bad, they will probably find out anyway. If investors ask for data, be quick to answer and send - on this pattern they will estimate all future communications. In the end of the book - a Power Connector test, with recommendations to improve!

Great Info

Loved it, tons of great info, will be reading again and taking notes. Having the investors point of view has helped me shape my pitch in a much more tailored way.

Valuable!!!

Loved it so much that I will use it as a reference guide for all my funding and investment approaches.

Very complete book

Touched every points needed to a Startup vision. I recomend to other readers. I am very satisfied.

The best book I have listened about funding

1. Relevent information
2. Good structure
3. Fresh :)
I enjoyed each section of this book.

Good, but I want more details.

Great book, bit I feel it's incomplete. Please fill the gaps in a single book like you did in power connector.

Wow! This book is amazing.

I love the guided steps. So detailed and easy to follow with real world examples.

Useful!

Very effective overview of the basics of fundraising for a company. Reflected a lot of the conventional wisdom I've heard elsewhere, but had a number of useful additional insights.

Revealing, useful , and practical

Although the knowledge was practical and useful..It did take me longer than usual to get to the end. I was tempted to abandon ship but did'nt...

Superb for a Startup

I have read tens of books on startups/entrepreneurship - however, this masterpiece from Judy Robinett is what I will recommend in my top 5 must reads for a startup. It literally cracks the funding code - which is so critical, especially for startups. You can't grow or even survive in most cases, if you don't get funding within the initial critical time frame. It covers all the important aspects of this game. And the statistics she gives are particularly very insightful and reassuring. They made me tough and better prepared to accept rejections. E.g. a typical VC goes through around 1200 pitches annually, gives serious consideration to 500, shortlists 50 to the next round and finally invests in 10. Of these lucky 10, less than three give exponential returns.

Learn what investors think!!

Essential reading for entrepreneurs and startups. In many cases businesses are formed and built without think of the possible investor stage or thinking about it too late. The author Judy Robinett is the real deal, she doesn't just write about it she lives this life. She shares knowledge on how to approach investors and position yourself and business for what they are looking to achieve. Don't hesitate, read this book!