The Start-Up J Curve

By: Howard Love

Narrated by: Chris Abell

Length: 7 hrs and 6 mins

Publisher's Summary

A predictable pattern of success, this book provides a clear roadmap for entrepreneurs that shows them where they are and what to do in order to advance their start-up.

After founding or co-founding over 15 start-ups and investing in another 50 early stage ventures as an angel investor, author Howard Love came to understand that a start-up unfolds in a predictable pattern. The more aware entrepreneurs are of this pattern, the better able they will be to capitalize on it. Love calls this pattern the start-up J Curve. The toughest part of the endeavor is the time between the actual start of a new business and when the product and model are firmly established. The Start-Up J Curve gives entrepreneurs the tools they need to get through the early challenges so they can reach the primary value creation that lies beyond.

Love brings 35 years of start-up experience to this comprehensive guide to starting a business. He outlines the six predictable stages of start-up growth and details the activities that should be undertaken at each stage to ensure success and to avoid common pitfalls. Instead of feeling lost and confused after a setback, start-up founders and investors can anticipate the challenges, overcome the obstacles, and ride the curve to the top.

©2016 Howard Love (P)2016 Howard Love

Release your product quickly, then be ready to morph.

This book was very informative, but the most helpful takeaway for me was what I learned about the Morph phase.

I have a tendency to really latch on to my initial idea and this chapter helped me understand that this mindset counterproductive. You need to be open, flexible, and willing to change directions (or morph) when the market is telling you to do so.

Not only that, but it is all but guaranteed that version 1.0 of your idea will NOT be a home run. A number of successful businesses that we know and love today started off as something completely different. Only by morphing were they able to finally find product market fit.

So let your first Idea drive you to QUICKLY produce and release a product. But then after that, you need to listen to intently to the feedback of your customers and be prepared to morph.

Knowing this, has taken a lot of the pressure of me to create something perfect in the lab that is my head. We may think I know what people want, but there is often a big difference between what we think people want, and what people are actually willing to use or pay for .

Now, my only goal is to produce a MVP (minimum viable product) as quickly as possible so I can start gathering feedback. The sooner I do this, the sooner I create a product that people love.

7 of 7 people found this review helpful

Some good nuggets of info

I'll start by saying that I studied marketing in college, which may be the reason why I didn't think most of this content is new and informative.

This book covers the business life cycle from start to exit.

Howard has great insights on how businesses morph to survive. "Morph," meaning that the business will need to change its strategy based on market feedback to survive. He states that many businesses have to "morph" in order to be successful and gives good examples.

The other information about growth, scaling, finding partners, and raising money seems to be scratching the surface and shares information that seems obvious.

4 of 4 people found this review helpful

A Great General Road Map!

A must read for Entrepreneurs wanting key insight into The Startup Conundrum! Make wiser decisions and understanding the pitfalls that lay ahead.

1 of 1 people found this review helpful

Sound Advice, set expectations

I enjoyed reading this book. Setting expectations for new entrepreneurs is critical advice for those that will end up succeeding. There is no fast path, there is only act and react at every step of the way. Expect it is going to happen and prepare for the next set of hard decisions you are going to have to make to keep your start-up moving forward or surviving.
Informative insight.

1 of 1 people found this review helpful

One of the better books on start ups

I found this book fascinating. It definitely helps you to understand when starting a company the essentials, and that whatever idea you have, its most likely gonna change from your original. The question he asks: what moves do you need to make in order to succeed.

It has many real examples of companies. I would highly recommend.

2 of 3 people found this review helpful

This has become my favorite business book

Starts off a little slow but soon gets into a flow.

Don't begin a startup without reading this book first. You will likely regret it if you do, I know I do. My last 2 businesses flopped when I was sure they would be wildly successful. The hardest part of listening to this book was knowing we did exactly what Howard says you'll do. It was just as disastrous as he says it'll be right on queue.

one of the best books on the subject!

The information given in this book may seem rudimentary to some, but will have a sigificant impact on any business. I have adapted it to help business owners, I coach, find their business's maturity level in any industry.

The BEST book for a new startup!!

Listened to this book over the course of a 2 Day Rd. trip and absolutely loved it! Highly recommend it for anyone considering founding a start up, working for a start up, or anyone considering investing in a start up. The author explains a high-level roadmap on what to expect along the journey with practical advice for each step. I must say I Learned so much, experienced many different emotions but I now feel more prepared more so than I ever have before. Thank you so much.!!

Great for startup

Great For start ups going through doubts and confusion. I know now I'm not crazy and there are ways to cope

Not helpful after initial information..

I liked the premise of the J Curve as it relates to new businesses, but then I got very bored with the book and it seemed repetitive and I could not finish; did not hold my attention.