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The Start-Up J Curve
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How every book should be
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excellent
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Understanding the App Business
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Well worth the investment of time.
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Twice a year in the heart of Silicon Valley, a small investment firm called Y Combinator selects an elite group of young entrepreneurs from around the world for three months of intense work and instruction. Their brand-new two- or three-person start-ups are given a seemingly impossible challenge: to turn a raw idea into a viable business, fast.
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Soothing
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Review from a marketing pro
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Must read
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The Lean Startup
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Informative, mature but not original or essential
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Also recommend signing up for their free course online
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The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. And the next Mark Zuckerberg won't create a social network. If you are copying these guys, you aren't learning from them. It's easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. But every time we create something new, we go from 0 to 1.
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Seems Insightful Until You Think A Little Deeper
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High Growth Handbook
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Well-known technology executive and angel investor Elad Gil has worked with high-growth tech companies like Airbnb, Twitter, Google, Instacart, Coinbase, Stripe, and Square as they've grown from small companies into global brands. Across all of these break-out companies, a set of common patterns has evolved into a repeatable playbook that Gil has codified in High Growth Handbook. Covering key topics including the role of the CEO, managing your board, recruiting and managing an executive team, M&A, IPOs and late stage funding rounds, and interspersed with over a dozen interviews with some of the biggest names in Silicon Valley....
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Superb
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Shortcut Your Startup
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- Narrated by: Carter Reum
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- Unabridged
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Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale.
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A must read for start ups
- By Dave on 02-09-18
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The Startup Way
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- By: Eric Ries
- Narrated by: Eric Ries
- Length: 10 hrs and 12 mins
- Unabridged
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Entrepreneur and best-selling author of The Lean Startup Eric Ries reveals how entrepreneurial principles can be used by businesses ranging from established companies to early stage startups to grow revenues, drive innovation, and emerge as truly modern organizations poised to take advantage of the enormous opportunities of the 21st century.
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In need of a second edition
- By Ehud Shavit on 12-28-17
Publisher's Summary
A predictable pattern of success, this book provides a clear roadmap for entrepreneurs that shows them where they are and what to do in order to advance their start-up.
After founding or co-founding over 15 start-ups and investing in another 50 early stage ventures as an angel investor, author Howard Love came to understand that a start-up unfolds in a predictable pattern. The more aware entrepreneurs are of this pattern, the better able they will be to capitalize on it. Love calls this pattern the start-up J Curve. The toughest part of the endeavor is the time between the actual start of a new business and when the product and model are firmly established. The Start-Up J Curve gives entrepreneurs the tools they need to get through the early challenges so they can reach the primary value creation that lies beyond.
Love brings 35 years of start-up experience to this comprehensive guide to starting a business. He outlines the six predictable stages of start-up growth and details the activities that should be undertaken at each stage to ensure success and to avoid common pitfalls. Instead of feeling lost and confused after a setback, start-up founders and investors can anticipate the challenges, overcome the obstacles, and ride the curve to the top.
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- California Dreaming
- 04-02-17
Release your product quickly, then be ready to morph.
This book was very informative, but the most helpful takeaway for me was what I learned about the Morph phase.
I have a tendency to really latch on to my initial idea and this chapter helped me understand that this mindset counterproductive. You need to be open, flexible, and willing to change directions (or morph) when the market is telling you to do so.
Not only that, but it is all but guaranteed that version 1.0 of your idea will NOT be a home run. A number of successful businesses that we know and love today started off as something completely different. Only by morphing were they able to finally find product market fit.
So let your first Idea drive you to QUICKLY produce and release a product. But then after that, you need to listen to intently to the feedback of your customers and be prepared to morph.
Knowing this, has taken a lot of the pressure of me to create something perfect in the lab that is my head. We may think I know what people want, but there is often a big difference between what we think people want, and what people are actually willing to use or pay for .
Now, my only goal is to produce a MVP (minimum viable product) as quickly as possible so I can start gathering feedback. The sooner I do this, the sooner I create a product that people love.
7 of 7 people found this review helpful
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- R Weaver
- 08-25-17
Some good nuggets of info
I'll start by saying that I studied marketing in college, which may be the reason why I didn't think most of this content is new and informative.
This book covers the business life cycle from start to exit.
Howard has great insights on how businesses morph to survive. "Morph," meaning that the business will need to change its strategy based on market feedback to survive. He states that many businesses have to "morph" in order to be successful and gives good examples.
The other information about growth, scaling, finding partners, and raising money seems to be scratching the surface and shares information that seems obvious.
4 of 4 people found this review helpful
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- John
- 08-03-18
A Great General Road Map!
A must read for Entrepreneurs wanting key insight into The Startup Conundrum! Make wiser decisions and understanding the pitfalls that lay ahead.
1 of 1 people found this review helpful
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- Ed Shepherdson
- 03-06-17
Sound Advice, set expectations
I enjoyed reading this book. Setting expectations for new entrepreneurs is critical advice for those that will end up succeeding. There is no fast path, there is only act and react at every step of the way. Expect it is going to happen and prepare for the next set of hard decisions you are going to have to make to keep your start-up moving forward or surviving.
Informative insight.
1 of 1 people found this review helpful
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- Jc
- 01-03-17
One of the better books on start ups
I found this book fascinating. It definitely helps you to understand when starting a company the essentials, and that whatever idea you have, its most likely gonna change from your original. The question he asks: what moves do you need to make in order to succeed.
It has many real examples of companies. I would highly recommend.
2 of 3 people found this review helpful
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- Jeff Miller
- 11-22-18
This has become my favorite business book
Starts off a little slow but soon gets into a flow.
Don't begin a startup without reading this book first. You will likely regret it if you do, I know I do. My last 2 businesses flopped when I was sure they would be wildly successful. The hardest part of listening to this book was knowing we did exactly what Howard says you'll do. It was just as disastrous as he says it'll be right on queue.
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- Matthew Tuttle
- St. Louis Park, MN United States
- 07-28-18
one of the best books on the subject!
The information given in this book may seem rudimentary to some, but will have a sigificant impact on any business. I have adapted it to help business owners, I coach, find their business's maturity level in any industry.
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- Amazon Customer
- DAYTON, OH, US
- 07-28-18
The BEST book for a new startup!!
Listened to this book over the course of a 2 Day Rd. trip and absolutely loved it! Highly recommend it for anyone considering founding a start up, working for a start up, or anyone considering investing in a start up. The author explains a high-level roadmap on what to expect along the journey with practical advice for each step. I must say I Learned so much, experienced many different emotions but I now feel more prepared more so than I ever have before. Thank you so much.!!
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- Junior C.
- 06-21-18
Great for startup
Great For start ups going through doubts and confusion. I know now I'm not crazy and there are ways to cope
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- Glenna M. Frey
- Whitehouse, OH USA
- 06-13-18
Not helpful after initial information..
I liked the premise of the J Curve as it relates to new businesses, but then I got very bored with the book and it seemed repetitive and I could not finish; did not hold my attention.
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- Paul
- 05-24-17
Best audio book I've listened to
For someone on the start-up journey this is perfect, I wish I'd found it earlier
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- Martin
- 05-23-17
Great listen
Excellent for anyone on this startup journey. Well worth the listen. Enjoy and take action.