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Publisher's Summary

This easy-to-understand guide is for those who want to write great business plans, create the right legal framework for their business, locate financing that suits their needs, develop and market the right products, hire the right employees for the right jobs, and build their businesses.

You'll also gain understanding of the tactical side of running a small business, from pricing, budgeting for business expansion, and complying with government regulations, to operational issues, including managing your time, understanding financing, and customer care.

Get smart: explore our full list of ...for Dummies titles.
©2003 Eric Tyson and Jim Schell (P)2007 HarperCollins Publishers

Critic Reviews

"No one should try to start a business without this book." (Hattie Bryant, creator of the PBS series Small Business 2000)

What members say

Average Customer Ratings

Overall

  • 3.5 out of 5 stars
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    23
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Story

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Sort by:
  • Overall
    1 out of 5 stars
  • Robert
  • New Milford, CT, USA
  • 02-13-03

Mostly useless...

There were 1 or 2 bits of good information in here, which may make it worth the relatively low price, but overall I was pretty unhappy with the content. It seemed more like an hour-and-a-half plug for the physical book, rather than a book unto itself. What content there was, was so general as to be almost entirely useless.

10 of 10 people found this review helpful

  • Overall
    2 out of 5 stars

Keeping them Dumb

I was expecting to get some good information and a reality check out of this book. It has been deleted off of my MP3 Player because this is all information that I have firmly planted in my mind from other resources what they are teaching and the reality check is at the expense of encouragement, a positive attitude, or feeling good in general. I turn this Audio Book feeling worse then when I started usually. My recommendation to small business owners is go to your local Small Business Development Center. Their services are free and they are more encouraging then this audio book.

4 of 4 people found this review helpful

  • Overall
    2 out of 5 stars
  • Performance
    2 out of 5 stars
  • Story
    2 out of 5 stars

it was okay

there was a handful of good advice. However, it seemed to lack somethhing...it consisted mostly anecdotal or obvious tips..

  • Overall
    1 out of 5 stars
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    1 out of 5 stars
  • Story
    1 out of 5 stars

too much storytelling little on practical advice.

not good for people looking for practical advice on policies and procedures to follow those trying to develop the operations plan

  • Overall
    2 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    2 out of 5 stars

Very disappointed, not enough content

This book was highly recommended by a good friend and successful small business owner, however I found it sorely lacking in detail. Perhaps there is more in the hard copy.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Easy to understand.

This book help simplify small business start up. Good content. I really enjoyed it. wish there was more.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Great introduction book!!

I thought the book was a great introduction to aspiring small business owners. I especially liked the way they explain how to find the right niche for you. I thought that was an important topic because there are many people out there who have an entrepreneurial spirit but don't quite know which field they would like to delve into. I didn't like the last 10 minutes where they mention RFPs. There is so much more to the process. They should have left that topic out of the book. The book would have had a better finish. But, I still give it 5 stars overall for content.

  • Overall
    4 out of 5 stars

General yet helpful

Just enough general information to wet my appetite. I look to be better at managing my home based business and this book did provide some great tips to point me in the direction of continued growth.

  • Overall
    1 out of 5 stars
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    4 out of 5 stars
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    2 out of 5 stars
  • Steven
  • United States
  • 05-27-12

Only 3 of 22 Chapters...

What disappointed you about Small Business for Dummies, 2nd Edition?

Nowhere in the description did this say that abridged meant that it was missing 9/10s of the print copy. It includes only three of the twenty-two chapters of the actual book. Basically useless and should be free if anything.

This was my my first and last Audible book. Disappointed.