adbl_ms_membershipImage_includedwith_altText_B076FLV3HT
adbl_ms_membershipImage_includedwith_altText_B076FLV3HT

1 audiobook of your choice.
Stream or download thousands of included titles.
$14.95 a month after 30 day trial. Cancel anytime.
Buy for $19.95

Buy for $19.95

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's Summary

The ultimate beginner's guide to starting a business!

Have you ever dreamt of starting your own business and living life on your terms? This audiobook shows you exactly what you need to know to stand out from the crowd!

Do you have an idea for an amazing product or service but you aren’t sure how to build a business around it? Then, you need this audiobook. Buy now and start listening today!

Are you a current business owner who struggles to identify your customers and deliver true world-class value? Everything you need to know is included in this audiobook!

Do you want to build your hobby business into a fully-fledged venture that will help you build the life you deserve? Then, you need this audiobook. Buy now and start listening today! This is the most comprehensive guide ever developed for starting and growing a business in 2020 and beyond!

In the highly competitive world of business, what makes or breaks a new entrepreneur?

Sourced from over 20 years of firsthand experience working with entrepreneurs, new ventures, and high-growth startups, author Ken Colwell, PhD, MBA, has the answers.

In his comprehensive Starting a Business QuickStart Guide, Ken Colwell concisely presents the core fundamentals that all new entrepreneurs need to know to get started, find success, and live the life of their dreams.

Business and entrepreneurship students, small business owners, managers, and soon-to-be entrepreneurs will all find a wealth of value within Starting a Business QuickStart Guide.

From the very first steps conceptualizing your venture to winning your first customers, delivering value, and turning a profit, this audiobook acts as an invaluable blueprint for your path to entrepreneurial success. 

Colwell’s clear voice, extensive experience, and easy-to-understand presentation come together to make this audiobook a must-have resource in the library of every budding entrepreneur!

Perfect for:

  • Would-be entrepreneurs with a ton of passion
  • Entrepreneurial students of all ages
  • Beginners with zero prior experience
  • Managers, business owners, and decision-makers growing into a new role

You'll discover:

  • The difference between an idea and an opportunity
  • What makes an entrepreneurial opportunity great
  • The very first steps you need to take to get your venture off the ground
  • Pricing, competition, customer identification, marketing, and distribution demystified
  • The real components of an entrepreneurial mind-set
  • Exactly how to craft your value proposition
  • How to write a comprehensive business plan 

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2019 ClydeBank Media LLC (P)2019 ClydeBank Media LLC

What listeners say about Starting a Business QuickStart Guide

Average Customer Ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    106
  • 4 Stars
    36
  • 3 Stars
    13
  • 2 Stars
    5
  • 1 Stars
    1
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    84
  • 4 Stars
    37
  • 3 Stars
    17
  • 2 Stars
    3
  • 1 Stars
    3
Story
  • 4.5 out of 5 stars
  • 5 Stars
    88
  • 4 Stars
    34
  • 3 Stars
    16
  • 2 Stars
    3
  • 1 Stars
    2

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    3 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    3 out of 5 stars

More like a class textbook

The book is more like a classroom textbook: full of definitions an theory. If that’s what you’re looking for then get it. But if you are looking for more actionable steps and practical knowledge to start your own business, it’s not of much use...

8 people found this helpful

  • Overall
    2 out of 5 stars
  • Performance
    2 out of 5 stars
  • Story
    2 out of 5 stars

Decent content but speedy narrator

The content is sufficient for a beginner but not a good choice for some one like me with no business background who intend to understand some core concepts without being surrounded with big words.
The thing which annoyed me the most was the speed of narrator. He was too fast that sometimes needed to stop and breath. This rush unable me to digest what I was hearing so gradually my brain started to filter it as a background noise.

3 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Great Book for Entrepreneurs

This is a well researched and masterfully presented that reading it became music for me. I listened to it over and over and found it an instructional guide to business as a whole. Ken Kolwell PhD really knows what he is talking about in this book. He is authoritative and clear in explaining concepts to a budding entrepreneur. I recommend this book to my friends who want to begin a business. I enjoyed the section on writing a business plan. The reader was great. I humbly suggest accompanying bonus materials be linked to the main page for a fuller and easier experience.

3 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Very Informative

This book is a great tool for anyone that is thinking about starting a business, or someone that has started one that has failed. The narration is amazing. Speaks clearly and just the right volume. Even if you don't know anything about starting a business this is a step by step guide anyone could follow. I learned a lot from this audio book.

3 people found this helpful

  • Overall
    3 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    3 out of 5 stars

Very informative, terrible narration

I’m doing best to process the information in this book however it’s very difficult due to the narrator (also author) being monotone and also skipping through punctuation marks. Many run on sentences. I have 3 hours remaining to finish the book and I know it will be painful.

  • Overall
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    3 out of 5 stars

Pretty good

Good info if you have ZERO idea we’re to start, but if you have already have a decent grasp on the major points one the book then I suggest finding books that dive deeper into each different section in this book. However, this book false short of being able to truly teach you how to do some of the exercises.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Great for what the title says!

I enjoy the book it is a real eye opener or in this case, an ear opener for beginning entrepreneurs. It goes from basic start guide to more elaborate structural and business needs wants and starts. I do not believe I could of picked a first book better than this one on my entrepreneurial journey. Thanks for the great book Ken Colwell!

  • Overall
    3 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    3 out of 5 stars

Good oveview of all things startup

Good oveview of all things startup for details you might have scour other books

  • Overall
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    5 out of 5 stars

Very Informative

This was the perfect introduction to business without getting too wordy or complicated. I would definitely recommend this to anyone interested in Startup Business.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

One of the most interesting Audiobooks ever!

First of all, I was very glad that this course included many different subjects, because I would have never bought an audiobook about marketing, but it turned out that "Marketing" was the most interesting chapter of this course for me!
I really feel like I learned a lot from this book, and I've also enjoyed it as entertainment because all of the lectures were excellent! Many of them witty and funny, and that made the learning much more effective and fun.