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Inbound Marketing Audiobook

Inbound Marketing: Get Found Using Google, Social Media, and Blogs

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Publisher's Summary

To connect with today's buyer, you need to stop pushing your message out and start pulling your customers in. The rules of marketing have changed, and the key to winning is to use this change to your advantage. If you've wondered how to get found in Google or why blogs and social media sites like Facebook and Twitter are important, Inbound Marketing is the audiobook for you.

HubSpot founders Brian Halligan and Dharmesh Shah give you the tools and strategies you need to improve your Google search rankings, build a blog to promote your business, grow and nurture a community on social media sites, and analyze which of your online marketing efforts are working. Stop wasting money blasting the world with marketing messages that nobody cares about. Instead, learn to get found with Inbound Marketing.

©2009 Brian Halligan, Dharmesh Shah; (P)2009 Gildan Media Corp

What the Critics Say

"If you've been looking for a trustworthy primer on getting found online, here's a great place to start. Buy one for your clueless colleague too." (Seth Godin)

What Members Say

Average Customer Rating

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Performance
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  •  
    Robert Lopez 05-17-12 Member Since 2015

    I am a glutton for knowledge, especially regarding knowledge of myself.

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    "A must read for anyone that is trying to sell anyt"

    It will change the way you market your products or services. If you want to understand why the Internet and social are so important to marketing, start by reading this book. Then move on to other books by Joel Comm, Seth Godin, and titles like Problogger and Crush it

    1 of 1 people found this review helpful
  •  
    Justin 04-22-10
    Justin 04-22-10 Member Since 2017
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    "This book has MOJO!"

    This is quite simply the most practical guide/blueprint for business owners who want to implement social media marketing. I find that it spells out precisely the what, why and how of social media for decision makers and implementers. There are better books that describe and expand upon the changes the web is having on businesses (e.g. Starfish and the Spider, Free, The Long Tail, Microtrends, The New Rules of Marketing and PR) but none of them give the action steps and methods this book layouts and describes for its reader. Now it is time to check out the Hubspot.com blog and online tools and see if they live up to what the authors promise.

    1 of 1 people found this review helpful
  •  
    Amy Laguna Niguel, CA, United States 04-21-10
    Amy Laguna Niguel, CA, United States 04-21-10
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    "Exactly what I was looking for"

    There is so much valuable advice in this book. I came out of it with motivation and a concrete laundry list of things to do. I loved this book!

    1 of 1 people found this review helpful
  •  
    Kevin Harper Meridian, ID USA 06-03-17
    Kevin Harper Meridian, ID USA 06-03-17 Member Since 2017

    Kevin

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    "A great book, even for experienced marketers"

    I'm an experienced digital marketer, but this was a great book to remind about fundamentals, motivate to make new habits and practices, and grow my online reach.

    0 of 0 people found this review helpful
  •  
    John Hunt GRAND PRAIRIE, TX, US 03-06-17
    John Hunt GRAND PRAIRIE, TX, US 03-06-17 Member Since 2017
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    "A lot of thought provoking ideas."

    Enjoy listening to the book. Packed with good ideas and a good framework for transitioning to a new way of look at sales leads.

    However, lots of lists and links you don't see in audible format that I would like to be able to visually process. Will be looking on inbound.com to see if I can put in context.

    0 of 0 people found this review helpful
  •  
    AK Menon 11-03-16
    AK Menon 11-03-16 Member Since 2016
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    "an excellent primer."

    great insights & to do lists. Would look forward to 2016 edition & be contemporary

    0 of 0 people found this review helpful
  •  
    Ankit 10-19-15
    Ankit 10-19-15
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    "A must read to direct your #INBOUND efforts."

    Totally loved it !
    an end to end guide on main pointers that you need to work on for a successful inbound strategy.

    0 of 0 people found this review helpful
  •  
    Heetendra 09-14-15
    Heetendra 09-14-15 Member Since 2012
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    "This book is even better than it's title."
    Would you recommend this audiobook to a friend? If so, why?

    The advise is logical, simple and makes a compelling argument.


    What other book might you compare Inbound Marketing to and why?

    I would not compare this to another book. Other books give a similar message however, this books is constructed far more logically.


    What three words best describe Erik Synnestvetd’s performance?

    A little mechanical


    If you were to make a film of this book, what would the tag line be?

    A film would not do justice to this book. A podcast would be better.


    0 of 0 people found this review helpful
  •  
    Shannon 08-19-15
    Shannon 08-19-15 Member Since 2015
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    "Keep a notebook handy....you're going to need it!!"

    Educational & Motivating. I had pages and pages of notes full of ideas by the time the book was finished. Since then, I've re-listened 3 more times and taken Hubspot's Inbound Marketing Certification course....which is the perfect next step after completing this book. I am extremely confident in the direction I want to take with my marketing approach.

    It's well narrated and easy to listen to. The bookmark feature will be very useful!

    0 of 0 people found this review helpful
  •  
    James 07-22-15
    James 07-22-15
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    "Good but dated.."

    Great information, but some of the content is now dated and irrelevant, but the principles are strong.

    0 of 0 people found this review helpful

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