Inbound Marketing

Get Found Using Google, Social Media, and Blogs

By: Brian Halligan, Dharmesh Shah

Narrated by: Erik Synnestvetd

Length: 5 hrs and 5 mins

Publisher's summary

To connect with today's buyer, you need to stop pushing your message out and start pulling your customers in. The rules of marketing have changed, and the key to winning is to use this change to your advantage. If you've wondered how to get found in Google or why blogs and social media sites like Facebook and Twitter are important, Inbound Marketing is the audiobook for you.

HubSpot founders Brian Halligan and Dharmesh Shah give you the tools and strategies you need to improve your Google search rankings, build a blog to promote your business, grow and nurture a community on social media sites, and analyze which of your online marketing efforts are working. Stop wasting money blasting the world with marketing messages that nobody cares about. Instead, learn to get found with Inbound Marketing.

©2009 Brian Halligan, Dharmesh Shah (P)2009 Gildan Media Corp

Critic reviews

"If you've been looking for a trustworthy primer on getting found online, here's a great place to start. Buy one for your clueless colleague too." (Seth Godin)

Just Okay

The ideas in this book hits all the buzzwords today- social networking, google, blogs, etc and explains how to use these things to enhance your business. These ideas aren't new, but I guess it's somewhat useful to have summarized. The book also directs you to some online tools which are run by the author's companies, making me think this book was in part just a big commercial for their services.

Good, Practical Guidance and Instruction

As a web designer and technical advisor to many of my clients, this book is an invaluable resource for me. The company also "eats its own dog food" by publishing rich content to supplement and extend the books material. Excellent resource.

So this is Inbound Marketing . . .

"I'm passionately interested in the topic, which always helps. But I typically avoid books by so called "social media experts." Generally they really have very little to say, certainly not "a book's worth." Plus, the subject is widely covered in blogs, a handful of which are really quite good.

But I was looking for the equivalent of "Inbound Marketing for Dummies" for a colleague (who, I should add, is anything but a dummy). You know, a survey of the whole subject with enough beef to make it worthwhile. Well written, to the point, etc.

And I've been following these guys for several years and love their blogs, Hubspot.tv, free tools, etc. etc. Anyway, maybe it's because I've gotten so much value from all their free stuff that I finally decided to actually pay for something. OK, so it only cost me 1 credit on my Audible.com account, but I feel better that I've paid back s-o-m-e-t-h-i-n-g : )

Anyway, back to the point. I told you what I was looking for. This book delivers. In spades. What Seth Godin might call remarkable. I say buy it.

Once I saw how remarkable it is, I actually bought another copy for my colleague (cha-ching, Hub Spotters, if that's what you call yourselves). And, she loved it. I'm sure we'll both be recommending it to lot's more people who'll buy it. And so on, and so on. Oh wait, now I really get it. Inbound Marketing. It works.

great book.

Great book, nothing to say, try it out, i ternet valuable info. makes thinks ahead of the crowd.

Just buy the book!

This is the play book if you want to grow your business using the web and social media.

Very insightful and helpful

I really enjoyed the book and found it very eye opening for why its useful to have presence in social media.
The only thing is that few of the advice and the sites are outdated and arent really used much anymore.
An additional chapter for future listeners on how to find a good site to use for inbound marketing would have been great. Just general rules on what to look for.

Great book

If you are looking for the essentials on blogs, SEO, social networks, content generation and everything else about marketing on the internet this book has it all and more. It is not an academic treatment of the topics, but is more of a hands-on A to Z guide on all aspects. It is clear these guys have been doing this in the trenches for sometime. It is rare I finish a book feeling like I have tools right now I can put into action, this book did that for me. As for the reader, the voice did not bother me at all. I almost did not buy the book because of those reviews. I am very happy I did.

Exactly what I was looking for

There is so much valuable advice in this book. I came out of it with motivation and a concrete laundry list of things to do. I loved this book!

an excellent primer.

great insights & to do lists. Would look forward to 2016 edition & be contemporary

I Wish I Had the Book, or a PDF to go with It

Anyone familiar with modern digital marketing trends will appreciate this book hands down. I can admit that the narrator for the book is a little hard to listen to, but if you can stick with it, you will find a many golden nuggets of marketing insight and action points. Perhaps the biggest culprit that has led me not to give a five start rating is that this audiobook should have had a PDF provided with it of all the action points that summarized the chapters. Additionally, some of the content is now outdated or has slightly changed in implementation. While this does not discredit the information in the book, efforts to better communicate the content and offering an ongoing updated version for free to those who have previously purchased this audiobook is highly recommended.