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Publisher's Summary

Most men today are sent off into society with a broken belief system, which they use to make choices that get them terrible results with life and women.

Men have been conditioned to be the quintessential "nice guy". They're trained to be overly humble, kind to a fault, and that just "being themselves" is enough to attract and keep the woman of their dreams. Men are told to believe that conventional masculinity is toxic and to put women ahead of their own interests, passions, and purpose.

This has led to an entire generation of men forming very unhealthy attachments to women that they, unfortunately, often make their sole focus of their lives.

The playbook to women and life has changed, but most men missed the memo.

Do you want to succeed and level up in every area of your life?

If so, then this book explains:

  • The importance of maximizing your looks, money, social status, and game.
  • Why it's essential to get genuine burning desire from a woman who wants to date you.
  • The top 20 red flags that you must vet women for a long term relationship.
  • How to become one of the top 20% of men that women swipe right for on online dating.
  • Why smart men avoid marriage. And much more.

This book exposes the comforting lies you've been told throughout your life for what they really are, enabling you to become a truly authentic alpha who chases excellence and leads a successful passion-filled life.

©2020 Richard Cooper (P)2020 Richard Cooper

What listeners say about The Unplugged Alpha

Average Customer Ratings
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  • Overall
    3 out of 5 stars
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    4 out of 5 stars

Great content, unprofessional recording

The material is solid, spot on and I agree with everything. I also purchased a Kindle version as well as the audiobook to support the author. Five stars for the content and I highly recommend it. My gripe is with the recording itself. Richard is a self proposed successful entrepreneur and yet he can’t get a professional recording done? The entire recording was done with a noise gate to compensate for an unprofessional recording space (probably in his bedroom) on either a DBX 286 or plug-ins and it is very annoying. This recording was done in an untreated room, in an unprofessional environment. When he talks you can hear the background noise, when he stops it’s dead silent. This contrast throughout the entire recording gets annoying quickly. It’s unnatural and not smooth. For a self proclaimed successful person I would expect him to do much better. Either hire a professional narrator, get some acoustic treatment done in your recording space, or spend some money and rent a proper recording studio. I could understand if this was a 15 or 20 minute podcast but this is your book, people spend money on this product. Polish it! They deserve better. You have the means, this book has great ratings and you have a good following. The readers deserve it. It just lacks of integrity. Not ideal. With that said, I still recommend the book. As mentioned, it has great information which every man should be aware about and I hope the author eventually puts out more content but please don’t skimp out in your product next time. Spend the money and get a professional recording done.

39 people found this helpful

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Mediocre at best..

I was disappointed. The Unplugged Alpha is a regurgitation of excerpts from Rich Coopers (entrepreneurs in cars) YouTube channel with very little in terms of new actionable material. I lost count of how many times I heard the Amazonian story.. Save your money as there’s more value in watching his free YouTube videos. Hopefully there’s more useful content is his paid community because this book ain’t it.

12 people found this helpful

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MANdatory MANual for men.

See what I did there?

I've already read it twice; but finally getting to hear Rich speak his own words is fantastic and it reminds me stay focused, maintain frame, and continuously internalize the education of these truths.

Thank you, Rich, for all you've done for me and men everywhere!

Constructive feedback : There's a bit of a reverb/echo. The 5 stars is absolutely for the content!

12 people found this helpful

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Chad

This is literally the only thing I could think of while listening to this book. The author is just some jaded woman hating Chad. I almost listened to a full hour and just had to stop.

11 people found this helpful

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Very little content, bland/negative content

I listened to this book on tape on 1.5x speed. You may need to as well, or you may fall asleep or your mind may wander. Author is somewhat negative against women, sounds like he has a chip on his shoulder, and his story confirms it. Doesn't seem he's that successful with women, because he doesn't give many examples of his successes, mostly his failures in business and in his marriages.

He offers some common sense tips on women, nothing profound or worth paying for this book.

He does reference some good books by Neil Strauss and Robert Greene.

Sad I paid for this book. Surprised it got such a high rating.

10 people found this helpful

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Perfect for introducing the red pill

I am on a road trip with a friend and decided to play this on the way. My friend was intrigued the whole time often saying "that's so true" and "dang this guy is fire". A great buy in my opinion.

9 people found this helpful

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Nothing Original

I found this book to be very similar to others of the style. A collection of messages striving to enlighten and inspire. Nothing I heard here have I not heard before from books like Dad's Starting Over and No More Mr. Nice Guy. So if want to hear more of the same go for it. Having already read the aforementioned books, this did nothing for me.

The concepts being very crassly stated and uneloquent isn't my style. The carrot on the stick remains sex, no matter what. "See reality and how people are, so you can get your crap together and then bang more women" is a central theme. Taking responsability for ones own life is crucial, but the incentive of a more wild sex life is lacking in the calling for a more devine purpose. Sex can hardly compensate for the tragedy of existance.

At times it was akin to listening to a frat boy attempting to present himself as an enlightened monk to the guiles of women and their collective inability to make conscious decisions. Simply put don't go here for an authentic unjaded look into humanity, relationships, or masculinity.

8 people found this helpful

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Its ok...

It,s just a summery of his YT videos. If you are familiar with his content you might not gain much from this book.

5 people found this helpful

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great listen

when I look at books like these I always think, "oh, here we go again with another guru that wants to show me how to get laid", but this isn't really the case here. This book instead, provides a perspective that rationalizes certain dating behaviors within modern westernized societies and encourages the reader to think realistically on their approach to the landscape of these societies. The book encourages self growth and development and provides an inspirational ideology to live by.

4 people found this helpful

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Weak monologue with about 3 good tips

The contents of this book can be summarized into:
Don’t get married
Buy a motorcycle
Avoid nasty women

The end

Mostly fluff, little meat

3 people found this helpful

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  • Robert Wiles
  • 03-21-21

Book on Alpha's wrote by a Beta

Book made a couple of good observations and gave some intresting insights. However, is clearly wrote from the perspective of a very damaged bloke. Book had potential, but important messages lost.

At the point he stated that if you are with a girl they can't have male friends - that is a complete insecure Beta move. A confident man that knows his self worth wouldn't have a problem with this and in fact would encourage this. They would not feel insecure or threatened.

Author comes across very damaged and hurt from previous failed relationships. He seems to take this damaged blured view of the world into future relationships meaning they are destined to fail. Never going to have a successful relationship following his ideas.

He goes into depth on red flags in women, but the bloke fails to recognise how many red flags he would be displaying to genuine women.

As a bloke I enjoyed listening to some of his points, particularly about the 'protected sex'. So it isn't all bad.

Just take what he says with a pinch of salt.

17 people found this helpful

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  • Matthew Partridge
  • 06-17-21

The best viewpoint on modern masculinity!

I wouldn’t be swayed by the “Alpha” in the title, because this book breaks down the current crisis in modern masculinity and conveys that you should accept it and then learn to compete better in it. Similarly titled books just re-write old tropes about what an Alpha is and does.
I would recommend this book for all men, not just those looking for help.

4 people found this helpful

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  • Jason Cleveland
  • 10-14-21

Does exactly what it says on the cover.

Guys
Wake up, pour a glass of water, take a sip and swallow that big fat red pill.

You will not be sorry.

2 people found this helpful

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  • Anonymous User
  • 06-10-21

Brilliant

Definitely recommend.
This is an excellent book. It has opened my eyes so that I can see the reality of female nature and accept it for what it is. Now I will start making the best version of myself and DO THE WORK because there are no excuses.

Thank you Mr. Cooper. Keep up the good work.👏

2 people found this helpful

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  • Osama
  • 05-18-21

Fantastic advice. Absorb whatever applies to you

Albeit some caveats, a fantastic book. Some chapters were outstanding such as those concerning the Alfa vs Beta men, online dating psychology, and why men should consider getting a motorcycle, to mention few.

However, arguments in some chapters, such as the one about marriage, were a stretch with respect to overportraying women as villains (not the author's intention). The various statistics used to support the author's arguments are interesting, but at times are also dubious without valid references.

All in all, one of my favourite reads offering plenty of wisdom gold nuggets. Simple language, clear voice (I used 1.3x audio speed), brief and succinct, and most importantly, without the PC bullshit you get in your classic 'self-helf' books. Recommended for every male and strictly unrecommended for any female.

2 people found this helpful

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  • Anjasan Ramdass
  • 05-16-21

Engrossing

It is an eye opener for men struggling with life business and the opposite sex.

1 person found this helpful

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  • Ian Mwaura
  • 04-16-21

Things I wish my Dad told me before I got married.

Going for third listen just to process all these wisdom nuggets. Best investment for any man looking to fund himself in this gynocentric society.Chase Excellence and not women.

1 person found this helpful

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  • r m.
  • 03-13-21

Great Book!

Richard and Rollo are both personally responsible for me getting my life in order. Great book, great that he narrates it himself, rather than a boring Monotone, robotic sounding character. Highly recommend!

1 person found this helpful

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  • Chris cupples
  • 03-13-21

Inspiring

Life changing inspiring opens your mind to the cold hard truths of love life and dating.

1 person found this helpful

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    5 out of 5 stars
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  • Anonymous User
  • 05-22-22

Gem 💗

absolutely the best - highly recommended

lotof truth bombs - lotof tools to adopt the game n make it work for you

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  • Anon
  • 06-02-21

Rich Cooper - what a legend

This book is incredibly enlightening. It is the absolute cold, hard truth about the world that men are living in today and the hypergamous nature of all modern woman. Having been in a monogomous relationship for over 19 years and in the process of divorce in 2021, I have struggled to understand how my ex wife was able to jump in the sack with another man in a very short space of time... whilst I am being stripped of all assets thanks to the criminal behaviour of Family Courts. This book should be a mandatory pre-read for all men, young and old before engaging in a long term relationship with any woman!

4 people found this helpful

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  • Fred
  • 05-25-21

Rich has done it again!!

As a fan of the 'Entrepeneurs In Cars' channel, I can say once again Rich has not disappointed. His advice is always straight forward and logical. Highly recommended!

4 people found this helpful

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  • Anonymous User
  • 03-20-21

Really glad I listened to this. what an eye opener

loved it!!! All men need to read or listen to this book. wish I knew all this information years ago. Thanks Rich. you've change my whole view on woman for the better.

4 people found this helpful

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  • Anonymous User
  • 03-21-21

A Worthwhile Read, With Wealth Of Knowledge For The Modern Male

This is perhaps of the one best books I’ve read on the topic around how the Modern Male should transact in our current world as well as surroundings in this day and age. As a 29 Year old Man, who is ambitious and doing the best I can with as much as integrity as possible, there isn’t much content out there that encompasses the challenges that we face today and Richards book addresses many aspects that provides a guideline around how to address these key trigger points. I learnt a lot from the reading itself which I will be putting into practice into my daily life.

Thank you Richard for putting this out there. I couldn’t be more thankful for the clarity this book has captured for me, specifically around the aspects that have been a huge concern for
me over recent years.

2 people found this helpful

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  • Sarah Quinton
  • 05-07-21

Only a slither of Truths in this book

I feel sorry for the author that his experience with women are more exceptions to the rule than the rule. There is a few bits of good advice for men scattered however facts he describes about women are only a small truth without unpacking entire issues. It was upsetting especially not to address or assist men in their role in domestic violence instead only mentioning the very small % of women who abuse and lie as if that is the majority. To get the truth he should spend some time looking at and speaking to actual victims not only males. To help men he should address why. Also address why there are so many women having to raise children on there own, those men walking away from their families need help. Definitely not a book about how to love.

1 person found this helpful

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    3 out of 5 stars
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  • Anonymous User
  • 04-17-21

worth listen once, but not to keep

i learned new things about divorce and concecuences after that, but for flirting i would recommend mario luna or mark manson

1 person found this helpful

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  • Anonymous User
  • 05-17-22

A must read before marriage!

I highly recommend every young man to read this book before entering a long term relationship or marriage.

A balanced view from a man's perspective. Thank you Richard for sharing your wisdom.

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  • Anonymous User
  • 05-10-22

Every man should listen to this URGENTLY

I changed how I interact with my spouse completely after listening to this book. Richard explains the concepts of hypergamy VERY WELL & CLEARLY. I wish I listened to this book 10 years ago.

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  • Amazon Customer
  • 05-03-22

A must read for any man

I loved this title and the brutal honesty delivered from a place of experience and sincerity. I will be recommending this to my circle and hope everyone else does.

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  • Anonymous User
  • 04-20-22

Changed my life

The advice Rich gives in this book is somthing every man in this day and age should be aware of, not just on women but how we should all be chasing excellence and striving to get better and better everyday.
Thanks heaps for this Rich 🙏