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Publisher's Summary

Home-based businesses are not just small versions of big marketing conglomerates. They are faced with totally different issues, problems, and opportunities requiring specific skills and tactics This program covers these and will show you the way to:

  • Discover the secrets of the most successful home-based entrepreneurs. Their proven techniques can unlock the potential of small businesses.
  • Quit wasting time and money on strategies that will not and cannot work. Instead, unleash the powerful guerrilla marketing weapons described in this information-packed volume.
  • Exploit 11 proven methods, described with examples drawn from real-life experiences.
©1995 Jay Levinson and Seth Godin; (P)1997 Blackstone Audiobooks

What members say

Average Customer Ratings

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  • 3.5 out of 5.0
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  • Overall
  • Lee
  • Greeley, CO, USA
  • 08-28-09

Very much out of date

I think this book, although it contains some good ideas, is in need of a makeover. I was fooled into believing it was a recent book since it was released to Audible in 2006. However, the references to obsolete jargon like desktop publishing, typesetting, and fax machines as if they were still somehow relevant kept jarring me.

I bought it because of Seth Godin's name was on it, but I found later it was first published in 1995. It made me realize how much has changed in the meantime.

13 of 13 people found this review helpful

  • Overall

Needs updating

Internet marketing portion of book needs updating.

8 of 8 people found this review helpful

  • Overall
  • Brian
  • Haymarket, VA, USA
  • 03-13-10

A little dated

This has some good advice, but I didn't care for much of it, seemingly written when the internet was very new, it feels like very old advice. Advice about using email in the days when it only supported text, and advice on sending faxes. The only advice that was missing was how to club a wooly mammoth. They need to re-write this for this century.

4 of 5 people found this review helpful

  • Overall
  • Performance
  • Story

Outdated information

What could have made this a 4 or 5-star listening experience for you?

It is in bad need of updatting

You didn’t love this book... but did it have any redeeming qualities?

It did have some good business principles that are never outdated. Like the rule of 40% margins.

Any additional comments?

The book was written in 1995 but it feels like it's older then that. I'm sorry but this book is targeted at small and growing business owners and the wold of business changed when the world wide web came into being. He does touch on the subject, but it's not what he knows and today technology is the magic sword that every small business needs to use if it hopes to compete with the big boys.

1 of 1 people found this review helpful

  • Overall
  • Performance
  • Story

Very outdated

Missing any components for more current marketing techniques. Details direct mail and other paper based techniques instead. Some good tips that might be applied to newer stuff, but is definitely dated.

  • Overall
  • Performance
  • Story

amazing book... terrible narration

Would you say that listening to this book was time well-spent? Why or why not?

The ideas contained in this book are top grade, but this is the only book in my library that has so far remains unfinished. The voice of the narrator Barrett Whitener is good, but its as though there was something wrong with the speed. I can't put my finger on it, but I have to force myself to listen.

  • Overall
  • Performance
  • Story

Too outdated (published 1996) - find another book

I was enticed to read this book because Seth Godin was one of the authors. The Audible release date is 2006 but after listening to all the outdated references I researched and found out the printed book was published in 1996. There are some good concepts in the book, but there are huge sections about trying to promote your business by using direct mail (renting mailing lists, etc.) and using pagers and fax machines. This should be websites and email now which is an entirely different venture with different concerns that listed in the book.
They talk about producing printed newsletters (blogs weren't invented back then) and brochures. I kept listening to see if I could pull out nuggets of value that I could apply to today's world but there is just too much of a gap in marketing tools from 1996 and today (20 years later).
I highly recommend to find another book. It was probably good in its day, but it's just too old to be of value for today's entrepreneur.

  • Overall
  • Performance
  • Story

Its worth it

Practical and a good driver because it gives you the prospective
of winners. So start now. Champion

I'm t

  • Overall

Guerrilla Marketing? Really?

This is the most misleading title ever! I like Godin and that is why I bought this book. Huge mistake. First it has absolutely nothing to do with Guerrilla Marketing. Every tip in this book could be found in any PSS training or a marketing book from the 70's.
I would like my money back.
Matt

  • Overall
  • Performance
  • Story

Dated Material, But Still Contains Great Value...

First, I have to say that I wasn't pleased by someone other than Seth reading this book. That said the narrator was efficient and I wouldn't mind listening to him again on another audio. It is just a personal preference once I have heard an author read I like to hear them keep doing it. I have become spoiled in that regard. There is so much value in the author reading a book like this. They deliver the passion that is important.

I have had numerous exposures to the mental processes that underpin the Guerrilla Marketing idea of Jay Levinson and I see great value in them. This book needs to be updated and revised. After all, who has a pager anymore??? (That is what email and text messages on your mobile phone is all about)!!! Fax??? (Yes, the company I work for still has one but it IS NOT a primary communications tool anymore)!!!

There are some real gems as well that will translate well into email and social media activities, but you will have to make the intuitive leap. These gems are the real world examples of Guerilla Marketing. The stories are awesome and well worth the cost of this audiobook and the outdated content. It just isn’t a home run given its dated nature.

So overall, I recommend the book but if you are looking for something to make an impact right now, I would recommend, The Thank You Economy by Gary Vaynerchuk. This title is more in line with the status of valuable reference, (you really should give it a listen there is value here), but not current to the trends of this decade or the next.

0 of 1 people found this review helpful