In How the World Sees You, author and personal branding expert Sally Hogshead applies the principles of fascination triggers to understanding "personality brands"....
A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior....
Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science....
Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered....
Influence, the classic book on persuasion, explains the psychology of why people say yes - and how to apply these understandings....
When you're a spy, you see a lot of strategies. It's your job to see grand strategies. Regional strategies. National strategies. Most of all, individual strategies. It's your job to see them....
It is a question as old as man: How do I get others to do what I want? With our methods, even the shiest person may find themselves in an increasingly powerful social position....
Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas....
Word of mouth makes products, ideas, and behaviors catch on. Can you create word of mouth for your product or idea? According to Berger, you can....
Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns....
You need to know how people work. As a human behavior investigator, Vanessa Van Edwards studies the hidden forces that drive our behavior patterns....
Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the listener of the power of persuasion....
This is the story of how success happens. It is told through the lives of one composite American couple, Harold and Erica....
The Like Switch is packed with all the tools you need for turning strangers into friends, whether you are on a sales call, a first date, or a job interview....
Enchantment, as defined by best-selling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships....
This short listen contains many principles that are common in Internet marketing today, such as the idea of testing and measuring ad effectiveness and writing to one person....
How to enrich your life and destroy doubt in five seconds....
In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways....
What triggers fascination, and how do companies, people, and ideas put those triggers to use/ Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior?
Answer: fascination, the most powerful way to influence decision-making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.
Fascination plays a role in every type of decision making, from the brands you choose to the songs you remember, from the person you marry to the employees you hire. And by activating the right triggers, you can make anything become fascinating.
To explore and explain fascination's irresistible influence, Sally Hogshead looks beyond marketing, delving into behavioral and social studies, historical precedents, neurobiology and evolutionary anthropology, as well as conducting in-depth interviews and a national study of a thousand consumers, to emerge with deeply rooted patterns for why, and how, we become captivated.
Hogshead reveals why the Salem witch trials began with the same fixations as those in Sex and the City. How Olympic athletes are subject to obsessions similar to those of fetishists. How a 1636 frenzy over Dutch tulip bulbs perfectly mirrors the 2006 real-estate bubble. And why a billion-dollar "Just Say No" program actually increased drug use among teens, by activating the same "forbidden fruit" syndrome as a Victoria's Secret catalog.
Whether you realize it or not, you're already using the seven triggers. The question is, are you using the right triggers, in the right way, to get your desired result? This book will tell you how.
I purchased Sally's book after listening to an entertaining (and fascinating) interview conducted by Mitch Joel over at TwistImage, that featured the captivating Ms. Hogshead.
So far, I've listened to the complete audio-book twice, and the application section four times. And no, I'm not dense--this is simply great insight worth reviewing a few times.
Get this one point from the book: YOU ARE FASCINATING!
I cannot begin to describe the impact this work has had on my annual planning, future dreaming, and most importantly, the foundational certainty it provided to my personal brand. For quite some time, I have known that I had a couple of primary traits which symbiotically act as a singular catalyst when I 'get it right'. I've taken numerous personality tests that always seemed to fall short in their applicability.
It seems my Fascination triggers are: Prestige and Vice...isn't that great?! I know, you look at those two and go, "Wow, he must sell drugs in designer bags." or, "OMG, his hero must be Don Johnson!"
Do not be alarmed--read on. Now, I know why I enjoy setting new standards for competitors and gain a sense of awe when I witness an authentic brand, and why I just flat-out love to win (Prestige). The same holds true for my irreverent, but great sense of humor and timing, as well as an innate distrust of the 'way its always been done' (Vice), and why I am compelled to create a better way.
Buy this book before all the audio files have been downloaded!!! Take the F-Score test at Sally's website. Finally say hello to: what makes your soul sing; which facets of your personality are compelling; the authentic characteristics of your fascinating personal brand.
This book has even helped my marriage! My wife and I are polar opposites, and we know how to appreciate that now. Her triggers are Trust and Alarm. Buy the book and figure out what I mean.
30 of 32 people found this review helpful
I'll start out by saying that I normally don't write reviews for books. Especially since peoples taste in authors and books are subjective. That said, my favorite authors are Seth Godin, Malcolm Gladwell, and Dan Pink. However, now I have to add Sally Hogshead to my list of favorite authors. This book is nothing short of spectacular. She has done her research and made the book interesting by explaining the content through studies and real world situations. This is a book for almost anybody. It is part advertising, part brain science, and all entertaining. Finally, I've found some books have great content, but only to be narrated poorly. With this book, Sally Hogshead did a superb job of narrating her own book.
14 of 15 people found this review helpful
Although this was a fascinating audio book, I was left with a unsettling feeling about it. It was hard for me to put my finger on what bothered me about the book, but then I realized that it was the fact that the book puts getting noticed ahead of virtue. Although the author's instructions for using "triggers" including "power", "lust" and "vice" sound like they might be effective (see Miley Cyrus as evidence), I would prefer a guide to developing the better angels of our nature. (Check out "Now Discovering Your Strengths" for a more uplifting resource for unlocking your potential.)
That said, the author's narration was indeed captivating as you could almost see her pulling the levers of her seven triggers as she read.
Alas, I am sure that my relatively negative review will only serve to increase the "vice" appeal of the material and thereby trigger more purchases.
5 of 5 people found this review helpful
I read this book and then bought the audio book. I really liked the book the first time around and loved the audio version much better. Sally really adds to the points and entertains in just the right parts. Loved it and have recommended it to friends.
9 of 10 people found this review helpful
I love this book & highly recommend the Audiobook because Sally does a tremendous job. Her enthusiasm for the topic is evident which makes this a fun listen. Also, I love how she sometimes deviated from the script to give more background and/or updates.
10 of 12 people found this review helpful
What did you love best about Fascinate?
Looooved the author reading this book herself. Her fascinating voice and emphasis on just the right points was perfect!! Her energy and excitement for her own facts and research was sooo fun to listen to!
What other book might you compare Fascinate to and why?
I tried comparing Contagious, Why Things Catch On to Fascinate but there is NOOOO comparison!!!! Contagious tried to do the same thing Fascinate did but it's much more boring, not nearly as helpful and its read by someone other than the author which I don't like.
Which character – as performed by Sally Hogshead – was your favorite?
Her!!! :) Love her and her energy!
If you could give Fascinate a new subtitle, what would it be?
The One and Only Book That Will Help You Wow Your Audience!!!!
Any additional comments?
Love Sally love this book and hope she comes out with more books soon!!!!
2 of 2 people found this review helpful
Good articulation of what the body knows at birth. Well written, well laid out. Nice balance of science and art (the application of science). Author does a beautiful job narrating -- can't imagine anyone else presenting as well. I will listen to this a couple more times, which is quite rare for me. Kiwis for EVERYone. But you said we could take "The F Test" free and when I followed instructions to it I was asked for $37. And the pdf that came with the audio indicated it was a 29-page attachment, but only 10 pages are available. So Sally, dear, how about reconciling the gaps? You don't have to give me anything extra -- I very much appreciate your work and the work you've put into your work. Thank you! But if you say you're going to do something .... (Is that mystique? One other suggestion -- the pdf with the audio lists the triggers with slight variation in names -- bet I'm not the first to say. Not a biggy, but hey, why not shut us up now? Mahalo nui loa, Passion and Vice
2 of 2 people found this review helpful
What did you love best about Fascinate?
This was fresh information, based on recent research and modern, current trends. The psychological end was scientifically based and the market research data was largely conclusive to the author's points.
What does Sally Hogshead bring to the story that you wouldn’t experience if you just read the book?
It's her book, she knows what to emphasize, when, and how to bring attention to key points.
5 of 6 people found this review helpful
I suppose if you read a lot of business and "brain" type books, you will not find much new material here.
I didn't. I wasn't fascinated. Didn't care for this book.
16 of 22 people found this review helpful
This book wasn’t for you, but who do you think might enjoy it more?
Author uses this book as a lure to get you to go to her website and spend $37 more dollars to take a test. It's a test like you would find in any cheesy womans' magazine for free. This is so you will know your tactics for fascinating......stay away! Buyer beware!
5 of 7 people found this review helpful
Captivation is hard in this day and age. Lots of shiny objects vying for your attention, how do you stand out and captivate, then influence? Sally's book talks about personality types, triggers and shares fun stories and anecdotes as she reads. Thoroughly enjoyable even if you never act on her research (which of course your should).
2 of 2 people found this review helpful