Fascinate, Revised and Updated
How to Make Your Brand Impossible to Resist
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Narrado por:
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Sally Hogshead
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De:
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Sally Hogshead
Acerca de esta escucha
Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1,000 percent?
And then there’s the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing listeners with a framework to fascinating anyone.
The word “fascinate” comes from the Latin word fascinare, meaning “to bewitch or hold captive so others are powerless to resist.” Fascination is the most powerful force of attraction, drawing customers into a state of intense focus.
This extensively revised and updated edition includes Hogshead’s latest research on the science of fascination. Combining original case studies with award-winning copywriting experience, she gives you the exact words you need to capture the attention of a distracted world.
This new edition includes a free assessment tool called the Brand Fascination Profile, which will help you earn attention in any environment.
Dive into the science of fascination and learn how to:
- Increase prices with ideas from poker to Play-Doh
- Build revenue by learning about the $14 million license plate
- Get better leads through hypnosis by Sigmund Freud and Steve Jobs
- Attract raving fans by following the cult of pistachio ice cream
Whether you realize it or not, your brand is already applying one of the seven advantages Hogshead describes here: innovation, passion, power, prestige, mystique, alert, or trust. The question is, how can you apply these core advantages to stand out in a crowded and distracted world?
Hundreds of large corporations, small businesses, and universities - including Twitter, IBM, Porsche, and New York University - use the Fascinate system to captivate their customers. Why? The answers are in this book.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.
©2016 Sally Hogshead (P)2016 HarperCollins PublishersLos oyentes también disfrutaron...
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Magic Medicine
- A Trip Through the Intoxicating History and Modern-Day Use of Psychedelic Plants and Substances
- De: Cody Johnson
- Narrado por: Steve Quinn
- Duración: 6 h y 22 m
- Versión completa
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General5 out of 5 stars 2
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Narración:5 out of 5 stars 2
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Historia5 out of 5 stars 2
Magic Medicine is an armchair traveler's guide to all substances psychedelic! Listeners will learn about their properties, use, lore, place in history, and their current research and applications as medicine.
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5 out of 5 stars
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Excellent summary of history and modern uses of psychedelics
- De Jill Anne en 12-22-24
De: Cody Johnson
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Fascinate
- Your 7 Triggers to Persuasion and Captivation
- De: Sally Hogshead
- Narrado por: Sally Hogshead
- Duración: 8 h y 41 m
- Versión completa
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General4 out of 5 stars 777
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Narración:4 out of 5 stars 519
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Historia4 out of 5 stars 516
Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Answer: fascination, the most powerful way to influence decision-making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.
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5 out of 5 stars
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Hog your Head with Fascinate!
- De Lanie Evans en 01-19-11
De: Sally Hogshead
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Creative Directions
- Mastering the Transition from Talent to Leader
- De: Jason Sperling
- Narrado por: John Behrens, Jason Sperling
- Duración: 6 h y 47 m
- Versión completa
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General4.5 out of 5 stars 21
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Narración:5 out of 5 stars 18
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Historia4.5 out of 5 stars 18
For creators, getting that promotion to management is exciting but can also be scary. The skills that made them so successful may not translate to the skill required to be a great manager, and this gets even more complicated when managing other creatives who often don’t thrive under traditional management procedures. Creative Directions is a management masterclass in which you attend lectures and seminars as you learn from some of the best in the business.
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5 out of 5 stars
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Thank you!
- De Maury en 09-16-21
De: Jason Sperling
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The Formula
- Unlocking the Secrets to Raising Highly Successful Children
- De: Ronald F. Ferguson, Tatsha Robertson
- Narrado por: Cynthia Farrell
- Duración: 10 h y 4 m
- Versión completa
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General4.5 out of 5 stars 129
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Narración:4.5 out of 5 stars 110
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Historia4.5 out of 5 stars 110
In The Formula: Unlocking the Secrets to Raising Highly Successful Children, Harvard economist Ronald Ferguson, named in a New York Times profile as the foremost expert on the US educational "achievement gap," along with award-winning journalist Tatsha Robertson, reveal an intriguing blueprint for helping children from all types of backgrounds become successful adults.
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4 out of 5 stars
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would recommend
- De Marcia en 02-25-20
De: Ronald F. Ferguson, y otros
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Weird
- The Power of Being an Outsider in an Insider World
- De: Olga Khazan
- Narrado por: Renata Friedman
- Duración: 9 h
- Versión completa
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General4 out of 5 stars 249
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Narración:4.5 out of 5 stars 217
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Historia4.5 out of 5 stars 215
Most of us have at some point in our lives felt like an outsider, sometimes considering ourselves "too weird" to fit in. Growing up as a Russian immigrant in West Texas, Olga Khazan always felt there was something different about her. This feeling has permeated her life, and as she embarked on a science writing career, she realized there were psychological connections between this feeling of being an outsider and both her struggles and successes later in life.
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3 out of 5 stars
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Weird is An Appropriate Title
- De Mary T. Peters en 08-06-20
De: Olga Khazan
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Chasing Shadows
- My Life Tracking the Great White Shark
- De: Greg Skomal, Ret Talbot
- Narrado por: Jamie Renell
- Duración: 14 h y 17 m
- Versión completa
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General4.5 out of 5 stars 44
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Narración:4.5 out of 5 stars 40
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Historia4.5 out of 5 stars 40
With its quaint villages, local restaurants serving up lobster rolls, and miles and miles of warm, sandy beaches, Cape Cod, Massachusetts, is famous for being America’s carefree seaside getaway. But in August 2012, the first confirmed shark attack in almost eighty years occurred in the region. As shark sightings quickly began to increase on Cape Cod and elsewhere and large beachside billboards warning about the growing shark population became a common sight, a boogie boarder died after being attacked by a great white shark in Cape Cod’s shallow waters.
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5 out of 5 stars
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Not just a boy who loves sharks!
- De Marianne O'Sullivan en 08-12-23
De: Greg Skomal, y otros
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The Genesis Machine
- Our Quest to Rewrite Life in the Age of Synthetic Biology
- De: Amy Webb, Andrew Hessel
- Narrado por: Amy Webb, Andrew Hessel, Tim Campbell, y otros
- Duración: 10 h y 6 m
- Versión completa
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General4.5 out of 5 stars 253
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Narración:4.5 out of 5 stars 223
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Historia4.5 out of 5 stars 220
Synthetic biology promises to reveal how life is created and how it can be re-created, enabling scientists to rewrite the rules of our reality. It could help us, for example, heal without prescription medications, grow meat without harvesting animals, or confront our looming climate catastrophe. Synthetic biology will determine the ways in which we conceive future generations and how we define family, how we identify disease and treat aging, where we make our homes, and how we nourish ourselves.
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4 out of 5 stars
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Thought provoking but politically biased
- De Andy en 07-02-22
De: Amy Webb, y otros
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The Happiness Track
- How to Apply the Science of Happiness to Accelerate Your Success
- De: Emma Seppala
- Narrado por: Nan McNamara
- Duración: 5 h y 58 m
- Versión completa
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General4.5 out of 5 stars 336
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Narración:4.5 out of 5 stars 285
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Historia4.5 out of 5 stars 277
In The Happiness Track, Emma Seppala, the science director of the Center for Compassion and Altruism Research and Education at Stanford University, explains that our inability to achieve sustainable fulfillment is tied to common but outdated notions about success. We are taught that getting ahead means doing everything that's thrown at us (and then some) with razor-sharp focus and iron discipline; that success depends on our drive and talents.
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3 out of 5 stars
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Does the book contain references?
- De somethingsea en 02-22-16
De: Emma Seppala
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Savor
- Mindful Eating, Mindful Life
- De: Lilian Cheung, Thích Nhất Hạnh
- Narrado por: Dan Woren
- Duración: 8 h y 10 m
- Versión completa
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General4 out of 5 stars 158
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Narración:4 out of 5 stars 125
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Historia4 out of 5 stars 125
Common sense tells us that to lose weight, we must eat less and exercise more. But somehow we get stalled. We start on a weight-loss program with good intentions but cannot stay on track. Neither the countless fad diets, nor the annual spending of $50 billion on weight loss helps us feel better or lose weight. Too many of us are in a cycle of shame and guilt. We spend countless hours worrying about what we ate or if we exercised enough, blaming ourselves for actions that we can't undo.
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2 out of 5 stars
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Same old advice with justa pinch of mindfullness
- De Dvdmon en 05-15-15
De: Lilian Cheung, y otros
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Life Hacks from the Buddha
- How to Be Calm and Content in a Chaotic World
- De: Dr. Tony Fernando
- Narrado por: Dr Tony Fernando
- Duración: 12 h y 1 m
- Versión completa
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General5 out of 5 stars 1
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Narración:5 out of 5 stars 1
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Historia5 out of 5 stars 1
The Buddha worked out how best to deal with the challenges we face today over 2000 years ago. His teachings show us that human stress, anxiety and suffering are nothing new. Life Hacks from the Buddha will help you to quieten your mind, create more peaceful environments to live in, and find the calm and contentment you need to help you function at your very best, which will leave a lasting impression on everyone around you.
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5 out of 5 stars
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Author shared his own life experiences which made it somewhat more relatable
- De Anonymous User en 12-22-24
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With the End in Mind
- Dying, Death, and Wisdom in an Age of Denial
- De: Kathryn Mannix
- Narrado por: Elizabeth Carling, Kathryn Mannix
- Duración: 11 h y 47 m
- Versión completa
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General5 out of 5 stars 204
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Narración:5 out of 5 stars 191
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Historia5 out of 5 stars 186
Modern medical technology is allowing us to live longer and fuller lives than ever before. But with changes in the way we understand medicine come changes in the way we understand death. Once a familiar and gentle process, death has come to be something from which we shy away, preferring to fight it desperately than to accept its inevitability. Palliative care has a long tradition in Britain, where Dr. Kathryn Mannix has practiced it for 30 years. In this book, she shares beautifully crafted stories from a lifetime of caring for the dying.
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5 out of 5 stars
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Wonderful book!
- De Randall Roth en 01-29-18
De: Kathryn Mannix
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The Power of Awareness
- And Other Secrets from the World's Foremost Spies, Detectives, and Special Operators on How to Stay Safe and Save Your Life
- De: Dan Schilling
- Narrado por: Dan Schilling
- Duración: 7 h y 6 m
- Versión completa
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General4.5 out of 5 stars 143
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Narración:4.5 out of 5 stars 129
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Historia4.5 out of 5 stars 127
In his empowering book, Dan Schilling shares how to identify and avoid threats using situational awareness and intuition just like the pros. Told with wit and wisdom, this compelling guide uses harrowing stories from Dan's special operations career and those of other experts to outline six easily implemented rules you can apply anywhere to improve your personal safety.
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5 out of 5 stars
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Good information but a miss on delivery possibly
- De HonestBuyer en 04-30-23
De: Dan Schilling
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Little and Often
- A Memoir
- De: Trent Preszler
- Narrado por: Matt Bomer
- Duración: 9 h y 17 m
- Versión completa
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General5 out of 5 stars 312
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Narración:5 out of 5 stars 296
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Historia5 out of 5 stars 294
Trent Preszler thought he was living the life he always wanted, with a job at a winery and a seaside Long Island home, when he was called back to the life he left behind. After years of estrangement, his cancer-stricken father had invited him to South Dakota for Thanksgiving. It would be the last time he saw his father alive. Preszler’s only inheritance was a beat-up wooden toolbox that had belonged to his father, who was a cattle rancher, rodeo champion, and Vietnam War Bronze Star Medal recipient. This family heirloom befuddled Preszler.
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5 out of 5 stars
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So good
- De Trevor Stanco en 04-28-21
De: Trent Preszler
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The Aleister Crowley Manual
- Thelemic Magick for Modern Times
- De: Marco Visconti
- Narrado por: Robbie Stevens
- Duración: 4 h y 54 m
- Versión completa
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General4.5 out of 5 stars 12
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Narración:5 out of 5 stars 9
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Historia5 out of 5 stars 9
Marco Visconti has taught Aleister Crowley's Magick to hundreds of aspirants, proving to himself and others its transmutative powers. This book brings together the effective techniques and practices from those lessons. We all live very busy lives in increasingly small spaces, but this book shows that to practice magick you don’t need fancy tools or robes or marbles halls. Magick is truly for everyone, because all you need to practice it is a will set in stone.
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5 out of 5 stars
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best introduction to thelema
- De Joon en 07-14-23
De: Marco Visconti
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Twelve and a Half
- Leveraging the Emotional Ingredients Necessary for Business Success
- De: Gary Vaynerchuk
- Narrado por: Gary Vaynerchuk
- Duración: 5 h y 7 m
- Versión completa
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General5 out of 5 stars 1,641
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Narración:5 out of 5 stars 1,444
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Historia5 out of 5 stars 1,432
In his sixth business book, best-selling author, entrepreneur, and investor Gary Vaynerchuk explores the 12 essential emotional skills that are integral to his life - and business - success and provides today’s (and tomorrow’s) leaders with critical tools to acquire and develop these traits.
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2 out of 5 stars
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Cult Leader Gary Vee Peddles Conjecture Porn
- De David J Hovsepian en 04-11-22
De: Gary Vaynerchuk
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Uncaring
- How the Culture of Medicine Kills Doctors and Patients
- De: Robert Pearl MD
- Narrado por: James Fouhey
- Duración: 13 h y 17 m
- Versión completa
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General4.5 out of 5 stars 83
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Narración:4.5 out of 5 stars 76
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Historia4.5 out of 5 stars 77
Hardly anyone is happy with American health care these days. Patients are getting sicker and going bankrupt from medical bills. Doctors are burning out and making dangerous mistakes. Both parties blame our nation’s outdated and dysfunctional health care system. But that’s only part of the problem. In this important and timely book, Dr. Robert Pearl shines a light on the unseen and often toxic culture of medicine.
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5 out of 5 stars
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Important to understand the current medical world
- De DMM en 07-12-21
De: Robert Pearl MD
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Everyday MAGIC
- The Joy of Not Being Everything and Still Being More than Enough
- De: Mattie James
- Narrado por: Mattie James
- Duración: 6 h y 39 m
- Versión completa
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General4.5 out of 5 stars 79
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Narración:4.5 out of 5 stars 71
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Historia4.5 out of 5 stars 71
Today we are all stretching ourselves more than ever to live up to life’s seemingly endless demands, so why do we still feel we are less than enough? Mattie James— mother, influencer, and CEO—believes that living a beautiful life amidst the chaos and pressures is possible. All it takes is a little everyday MAGIC.
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5 out of 5 stars
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Grounding book
- De Bree en 12-22-22
De: Mattie James
Lo que los oyentes dicen sobre Fascinate, Revised and Updated
Con calificación alta para:
Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución4 out of 5 stars
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Historia5 out of 5 stars
- B. Hoffmann
- 10-21-16
Great Book!!!
once again Sally knocked it out of the park. I've listen to both versions of this book and they don't disappointe.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Neysa Thorell
- 01-24-19
Will Change How You Think About Branding
A breath of fresh air in the branding industry. Sally Hogshead is the real deal. A brilliantly creative tour de force who has invested heavily in proving and providing the science behind what she knew instinctively. If this doesn't change the way you think about your personal and/or business brand... you will probably never know what it takes to fascinate the very people you are hoping to attract.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Scott Mulvaney
- 02-07-18
Marketing Pro Best Choice
A great audio version of Fascinate! I’ve got the physical book too. After listening to this Audio version, I need to go back and peruse my physical copy again! Time to dig deeper and increase the fascination of my LIVETHEFUEL brand. Thank you Sally!
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Total4 out of 5 stars
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Ejecución3 out of 5 stars
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Historia5 out of 5 stars
- Jovan
- 08-13-16
was it fascinating
great listen.. worth it.. 1st few chaps wasn't "fascinating" but the book was very good...
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Amazon Customer
- 07-07-16
great book
An amazing book that helps start ups like me overcome hurdles of branding and marketing. I will listen again and buy the hardcover.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- John V.
- 08-21-20
Phenomenally enlightening inspirational & fascinating to say the least !
This book is a must read and Hear if you want to be enlightened, inspired, a better salesman and marketer ! Sally even provides a way for you to do a free brand profile and also includes a pdf chart and pdf booklet too to make your understanding even better !!!!!!!!! One listen and you’ll be locked into the passion of Sally Hogshead !!!!!!
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Total4 out of 5 stars
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Ejecución3 out of 5 stars
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Historia3 out of 5 stars
- Devrin
- 10-01-16
Good book
the book was very good. did a very good job on explaining how to create a really good brand. I would recommend this book to friends...
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esto le resultó útil a 2 personas
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Cydney D. Meadows
- 01-15-23
Thanks!
This book was fascinating what a read thanks for the time for the revision!
Excellent. Dave of Beauty bought me here!
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esto le resultó útil a 1 persona
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Total4 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Holly Anderson
- 02-11-17
Valuable information
While this book has tons of great insights, my only question is: how does one go about getting the codes to access the pdf files? Having access to the various charts would be so helpful so why isn't this included in the description? I hate that audible books don't come with the perks of their corresponding cd version even though those documents are easily available to us online.
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esto le resultó útil a 1 persona
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Julianne Walker
- 12-18-24
Interesting read - fascinating, in fact!
I could barely put it down. As an entrepreneur, I thoroughly enjoyed it and have plenty to implement into my business!
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