Showing results by narrator "Sally Hogshead"

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    • Fascinate, Revised and Updated

    • How to Make Your Brand Impossible to Resist
    • By: Sally Hogshead
    • Narrated by: Sally Hogshead
    • Length: 7 hrs and 39 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 253
    • Performance
      4.5 out of 5 stars 228
    • Story
      4.5 out of 5 stars 226

    A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior - fascination - and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we have only seconds to compete?

    • 5 out of 5 stars
    • I rarely give a book 5-stars!!

    • By Megan on 02-18-17

    Regular price: $27.37

    • How the World Sees You

    • Discover Your Highest Value through the Science of Fascination
    • By: Sally Hogshead
    • Narrated by: Sally Hogshead, Erik Bergmann
    • Length: 12 hrs and 20 mins
    • Unabridged
    • Overall
      4 out of 5 stars 262
    • Performance
      4 out of 5 stars 229
    • Story
      4 out of 5 stars 228

    In How the World Sees You, author and personal branding expert Sally Hogshead applies the principles of fascination triggers to understanding "personality brands" - how individuals use different triggers to influence, persuade, and captivate others. You already know how you see yourself and the world. But how does the world see you? If you want to be heard and remembered, if you want people to take action on your ideas and opinions, then you need to get the full picture.

    • 5 out of 5 stars
    • Authors Should Always Read Their Own Books

    • By Lotra on 07-08-14

    Regular price: $30.79

    • Fascinate

    • Your 7 Triggers to Persuasion and Captivation
    • By: Sally Hogshead
    • Narrated by: Sally Hogshead
    • Length: 8 hrs and 41 mins
    • Unabridged
    • Overall
      4 out of 5 stars 728
    • Performance
      4 out of 5 stars 477
    • Story
      4 out of 5 stars 477

    Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Answer: fascination, the most powerful way to influence decision-making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.

    • 5 out of 5 stars
    • Hog your Head with Fascinate!

    • By Lanie Evans on 01-19-11

    Regular price: $25.09