How the World Sees You

Discover Your Highest Value Through the Science of Fascination

De: Sally Hogshead

Narrado por: Sally Hogshead, Erik Bergmann

Sally Hogshead believes the greatest value you can add is to become more of yourself.

Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award.

She frequently appears in national media including NBC's Today Show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence. Her advertising work hangs in the Smithsonian Museum of American History.

The science of fascination is based on Hogshead's decade of research with 250,000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.

Loved it!

Audiobook was very informative and fun. Sally speaks really fast which is a bit irritating. Great self-development book. Highly recommend.

worth the listen for business insight

This author is obviously an authority in her field, and her method is right on the money. I would, however, recommend purchasing this book either on kindle or hardcover instead of audio. A third of the book is likely only to be scanned (since only a few minutes actually apply to any one individual), and there were several times that I would have liked to go back to an earlier section but was unable to do so due to the audio format. Also, there are very few authors who should be narrating their own books ... this is not one of them. The narration was average, and to do justice to the book should have been done by a professional narrator, in my opinion.

very helpful

I struggled with having my results handily. I still enjoyed this book I recommend it.

Life changing

This book was one a handful of books that have had a profound impact on how I see myself and how the world sees me. It's a very good book to learn how to project and promote yourself using your natural, God given skills and personality. Worth reading

No Code in the Downloaded Audible Detail Section

Where does How the World Sees You rank among all the audiobooks you’ve listened to so far?

I'm loving the content, but I cannot find the access code anywhere. On the front of the .pdf is a link to harperbusiness.com/you, but there is no access there, just a site to buy the book. This is disappointing because I don't have any of the inside book cover list of the adjectives etc.

Would you be willing to try another book from Sally Hogshead? Why or why not?

Yes, I love the simplicity and applicability of the content. I'm not sure thought that I would buy it on audible if it has attachments.

Did Sally Hogshead and Erik Bergmann do a good job differentiating all the characters? How?

Dozens of examples for each character.

If you were to make a film of this book, what would the tag line be?

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