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Publisher's Summary

People will ask you throughout your life, “Where do you work?” and “What do you do?” They never ask you, “What are you building?”

When conversations change to “What are you building?” the world will change.

Written for anyone trying to figure out how to make the most of their lives, Born to Build seeks to inspire entrepreneurs and ambitious, self-motivated people to build something that will change the world. A builder’s venture could be a small business that grows into a mammoth enterprise, a thriving new division in an existing company, a nonprofit, a social enterprise, a church, a school — anything that creates economic growth and makes a lasting impact on society.

Born to Build is written by Gallup Chairman and CEO Jim Clifton and Sangeeta Badal, Ph.D., Principal Scientist for Gallup’s Entrepreneurship and Job Creation initiative, and is grounded in years of research. This book goes beyond the conventional economics-based business training and instead offers a uniquely psychological approach to venture building. It gives readers the tools and techniques they need to understand who they are, what motivates them and what they can build — and how. By following the practical steps in Born to Build, readers will have the tools to build a sustainable and profitable venture of any size from scratch.

Central to the book is a code that allows readers to take Gallup’s Builder Profile 10 (BP10) assessment, which identifies their innate talents and motivations and shows them how to make the most of their talents to build a successful enterprise.

Please note: When you purchase this title, you will be emailed a unique ID that provides access to accompanying online material. Download the accompanying reference guide.
©2018 Gallup, Inc. (P)2018 Brilliance Publishing, Inc., all rights reserved.

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Powerful perspective shift

Different and Interesting to combine audio with the PDF. A shorter book but packs a powerful shift of POV. Helped me see things in my business approaches that worked (and that haven't, and perhaps why), and how to improve. Plus, this is Gallup! The audiobook allowed me to listen again and reinforce points. I liked the narrator for not making me feel stupid with so much information being said in a way that was easily understood... and really well read, too, particularly for all of the profiles that this book speaks to. I felt it was credit worthy.

1 of 1 people found this review helpful

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The narrator is a robot, the tools you unlock are worth it

Born to build Book review

First off, and it pains me a little to say this, but it is a departure from other Gallup assessment books.

The usual vigor and excitement of the book is sucked away in part by the uncharacteristically narrow target group, and pretentiously robotic voice of the narrator that borders on the wrong side of the uncanny Valley.
Precision in speech may be important in business, but we are at quantum physics level apparently for this book that would do better with the a looser feel. Although the apparent target audience is more of a “Type A” personality, I think even the strongest of personalities will find the performance to be lacking heart.
I say it seems to be geared toward “Type A” readers because its reads like a manual for a multilevel marketing salesman.
I do believe Gallup has very helpful and good information, however I feel this addition to be a little bit of a slip.
Not only in the delivery, but also perhaps in the motive. When this particular idea first arrived on the Gallup seen, it was more descriptive and perhaps more helpful in the initial process. Before, the assessment would give you a rundown on how intensely each of the 10 strengths factories in to your building efforts. Now, they will show you your strengths in order, but the intensity is something that can only be unlocked when using the services of an expensive mentor or coach. That is my current understanding, as I have done a lot of searching on the new format, I have unlocked all of the regular consumer codes by purchasing them. And did not find the intensity as an option.
I was told by Gallup years ago after I purchased the entrepreneurial strengths code that I would be receiving a book that had been written shortly there after. I never received that book, and had to purchase this new version with seemingly less information. What I will say, is that the tools found online for starting and planning a business have been quite worth the investment of the book.
Although I am a large proponent and evangelist for strengths-based research and knowledge, I would not recommend the current version of BP 10 in book form. The assessment, and the tools found on their website are the only things I found truly helpful.

1 of 1 people found this review helpful