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48-Hour Start-Up: From Idea to Launch in 1 Weekend Audiobook

48-Hour Start-Up: From Idea to Launch in 1 Weekend

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Publisher's Summary

Fraser Doherty's 48-Hour Start-Up is your handy and essential cheat sheet to starting your own business, giving the key steps for developing an idea and getting it to market quickly.

Almost everyone dreams of starting their own business, but very few do it. What if it had to be only a decision of a weekend, and it didn't cost a fortune?

In 48-Hour Start-Up, Fraser Doherty uses his experience in building a multimillion-dollar company to attempt an experiment: starting with a blank piece of paper, he sets out to start a profitable new business over a weekend, without relying on any technical ability whatsoever. He succeeds, and you can, too, by following his journey. Fraser shares all of his lessons and mistakes and explains all of the shortcuts and online tools that make it possible to:

  • Come up with a business idea without the guesswork
  • Create a kick-ass brand, website and online marketing
  • Promote your product

48-Hour Start-Up pioneers the idea of a microbusiness, a creative outlet, an income stream and a business you can run in your spare time on the weekends, without having to quit the day job. This audiobook is perfect for:

  • Young entrepreneurs
  • Students learning about start-ups
  • Established entrepreneurs looking for shortcuts
  • Teams within corporates who want to create more innovative and competitive environments

©2016 Fraser Doherty (P)2016 HarperCollins Publishers

What Members Say

Average Customer Rating

4.3 (8 )
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Performance
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  • Anonymous
    5/12/17
    Overall
    Performance
    Story
    "Solid small business ideas and well worth a listen"

    This book has given me sound business advice and real good for amateurs and intermediate entrepreneurs. I already had some business ideas, however I believe this book has given me even more ideas and decent foundations on how to make those ideas work with the tools he has provided me with. This book may have cost me £8, but it might just make me £80,000 in the future, only time will tell.

    1 of 1 people found this review helpful
  • Better Priced Goods
    London U.K
    7/18/17
    Overall
    Performance
    Story
    "Great!!"

    Found this book brilliant and great tools that can be used and got from his site

    0 of 0 people found this review helpful
  • Edward
    7/1/17
    Overall
    Performance
    Story
    "No excuses now!!"

    no excuses now! all the tools required for a startup are here! makes me realise how so many others do it. thanks!

    0 of 0 people found this review helpful
  • Jennifer
    2/3/17
    Overall
    Performance
    Story
    "vast info easily digested - simply perfect"

    easy listening & clever bite size steps combined with sweet relatable stories & many useful reference links. Packed with info but extremely digestible - thank you!

    0 of 0 people found this review helpful
  • G-Man
    London
    1/26/17
    Overall
    Performance
    Story
    "Great little listen."

    Inspiring and helpful full of the authors little cheats, hacks and shortcuts. It's worth it just for the links in the appendix.

    0 of 0 people found this review helpful
  • pm
    Nottingham, United Kingdom
    1/25/17
    Overall
    Performance
    Story
    "Inspiring book"

    I loved the story about Superjam (wanted to go and buy it even though I am not a jam person) but more importantly, this is a very useful book with information on loads of practical tips and tools.

    0 of 0 people found this review helpful
  • M.G.
    10/4/16
    Overall
    Performance
    Story
    "This book is excellent for starting up in Business"

    If you are thinking about starting a business or if you have a new business this book is an excellent resource. It is easy to get through and has lots of useful tips.

    0 of 0 people found this review helpful
  • Colin
    9/20/16
    Overall
    Performance
    Story
    "amazing"

    love it... some very good if your looking to start a business... it is a one stop shop for all you starting a business needs...

    0 of 0 people found this review helpful
  • Cassio Lacerda
    Ireland
    9/13/16
    Overall
    Performance
    Story
    "Very focused, practical"

    It is very interesting how much our brain create accuses for our fears. This book shows how to put your idea from your dream to the execution process.
    Very good book, I recommend.

    0 of 0 people found this review helpful
  • Mr Lucien Dulak
    12/1/16
    Overall
    Performance
    Story
    "Light on detail. Focused on consumer products"

    Other titles with much more detail.
    Examples are making jam and poridge. Not relevant to me.

    0 of 1 people found this review helpful

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