Showing results by publisher "HarperAudio" in Marketing & Sales
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Day Trading Attention
- How to Actually Build Brand and Sales in the New Social Media World
- By: Gary Vaynerchuk
- Narrated by: Gary Vaynerchuk
- Length: 8 hrs and 24 mins
- Unabridged
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In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.
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Day Trading Attention
- How to Actually Build Brand and Sales in the New Social Media World
- Narrated by: Gary Vaynerchuk
- Length: 8 hrs and 24 mins
- Release date: 05-21-24
- Language: English
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Influence, New and Expanded
- The Psychology of Persuasion
- By: Robert B. Cialdini
- Narrated by: Robert B. Cialdini
- Length: 20 hrs and 43 mins
- Unabridged
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In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.
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Use the Audible Speed Feature!
- By Sand on 05-30-21
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Influence, New and Expanded
- The Psychology of Persuasion
- Narrated by: Robert B. Cialdini
- Length: 20 hrs and 43 mins
- Release date: 05-04-21
- Language: English
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The E-Myth Revisited
- Why Most Small Businesses Don't Work and What to Do About It
- By: Michael E. Gerber
- Narrated by: Michael E. Gerber
- Length: 8 hrs and 5 mins
- Unabridged
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In this audio edition of the totally revised underground best seller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business, from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed.
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Saved my Life
- By Christine on 09-17-08
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The E-Myth Revisited
- Why Most Small Businesses Don't Work and What to Do About It
- Narrated by: Michael E. Gerber
- Length: 8 hrs and 5 mins
- Release date: 12-26-04
- Language: English
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Small Business for Dummies, 2nd Edition
- By: Eric Tyson
- Narrated by: Brett Barry
- Length: 3 hrs and 7 mins
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Take control of your future and make the leap from employee to entrepreneur with this enterprising guide. From drafting a business plan to managing costs, you'll profit from expert advice and real-world examples that cover every aspect of building your own business.
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Mostly useless...
- By Robert on 02-13-03
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Small Business for Dummies, 2nd Edition
- Narrated by: Brett Barry
- Length: 3 hrs and 7 mins
- Release date: 12-16-99
- Language: English
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What Every BODY Is Saying
- An Ex-FBI Agent’s Guide to Speed-Reading People
- By: Joe Navarro, Marvin Karlins
- Narrated by: Paul Costanzo
- Length: 7 hrs and 19 mins
- Unabridged
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Listen to this book and send your nonverbal intelligence soaring. Joe Navarro, a former FBI counterintelligence officer and a recognized expert on nonverbal behavior, explains how to "speed-read" people: decode sentiments and behaviors, avoid hidden pitfalls, and look for deceptive behaviors. You'll also learn how your body language can influence what your boss, family, friends, and strangers think of you.
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Let Me Hear Your Body Talk
- By Cynthia on 07-06-13
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What Every BODY Is Saying
- An Ex-FBI Agent’s Guide to Speed-Reading People
- Narrated by: Paul Costanzo
- Length: 7 hrs and 19 mins
- Release date: 01-19-12
- Language: English
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Crushing It!
- How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too
- By: Gary Vaynerchuk
- Narrated by: Gary Vaynerchuk, Rich Roll, Amy Schmittauer
- Length: 8 hrs and 2 mins
- Unabridged
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Four-time New York Times best-selling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. In this lively, practical, and inspiring audiobook, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each.
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85% fluff and 15% value.
- By Michael Bowie on 04-09-18
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Crushing It!
- How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too
- Narrated by: Gary Vaynerchuk, Rich Roll, Amy Schmittauer
- Length: 8 hrs and 2 mins
- Release date: 04-03-18
- Language: English
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Alchemy
- The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
- By: Rory Sutherland
- Narrated by: Rory Sutherland
- Length: 9 hrs and 38 mins
- Unabridged
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Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.
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One of the best books I’ve read
- By anon. on 07-23-19
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Alchemy
- The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
- Narrated by: Rory Sutherland
- Length: 9 hrs and 38 mins
- Release date: 05-07-19
- Language: English
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Crossing the Chasm
- Marketing and Selling Technology Projects to Mainstream Customers
- By: Geoffrey A. Moore
- Narrated by: Mike Chamberlain
- Length: 9 hrs and 45 mins
- Unabridged
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Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
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Outdated
- By Rebecca Savage on 01-05-15
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Crossing the Chasm
- Marketing and Selling Technology Projects to Mainstream Customers
- Narrated by: Mike Chamberlain
- Length: 9 hrs and 45 mins
- Release date: 12-11-12
- Language: English
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The 22 Immutable Laws of Marketing
- By: Al Ries, Jack Trout
- Narrated by: David Drummond
- Length: 3 hrs and 6 mins
- Unabridged
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As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.
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Highly recommended, but could use an update.
- By T. M. Castagna on 12-01-15
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The 22 Immutable Laws of Marketing
- Narrated by: David Drummond
- Length: 3 hrs and 6 mins
- Release date: 04-22-14
- Language: English
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Crush It!
- Why NOW Is the Time to Cash In on Your Passion
- By: Gary Vaynerchuk
- Narrated by: Gary Vaynerchuk
- Length: 3 hrs and 40 mins
- Unabridged
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Do you have a hobby you wish you could indulge in all day? An obsession that keeps you up at night? Now is the perfect time to take that passion and make a living doing what you love. In Crush It! Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses.
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It was an okay book, but I preferred "The E-Myth"
- By Helpful Reviewer on 10-20-11
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Crush It!
- Why NOW Is the Time to Cash In on Your Passion
- Narrated by: Gary Vaynerchuk
- Length: 3 hrs and 40 mins
- Release date: 01-05-10
- Language: English
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Selling for Dummies, Second Edition
- By: Tom Hopkins
- Narrated by: Brett Barry
- Length: 2 hrs and 56 mins
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Persuading other people to say "yes" is an essential skill in life, whether you're selling a product, an idea, or yourself. Packed with tried-and-true tips and real-life examples, this revised edition walks you step by step through the fundamentals of successful selling, with an emphasis on the internet. So take this valuable guide and close the deal!
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Depressing
- By C on 09-29-10
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Selling for Dummies, Second Edition
- Narrated by: Brett Barry
- Length: 2 hrs and 56 mins
- Release date: 11-29-06
- Language: English
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The 22 Immutable Laws of Marketing
- By: Al Ries, Jack Trout
- Narrated by: Al Ries, Jack Trout
- Length: 1 hr and 29 mins
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Calling upon over 40 years of marketing experience, authors Al Ries and Jack Trout use vivid examples and fascinating anecdotes to explain the keys to today's tough, competitive marketplace. Learn how to avoid the danger of ego and arrogance, the need to understand trends, and many other crucial marketing lessons, as Ries and Trout point you solidly in the direction of success.
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Outstanding book
- By Z on 08-23-05
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The 22 Immutable Laws of Marketing
- Narrated by: Al Ries, Jack Trout
- Length: 1 hr and 29 mins
- Release date: 12-16-99
- Language: English
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Inside the Tornado
- By: Geoffrey A. Moore
- Narrated by: Geoffrey A. Moore
- Length: 3 hrs and 4 mins
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Whether you're marketing innovative technological products or managing the people who do, this guide will help you maximize your company's success and profits. Geoffrey Moore's Crossing the Chasm explained the gap in the "Technology Adoption Life Cycle" products must cross before reaching the mainstream market.
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Good, but not "blown away"
- By Jason Comely on 12-24-12
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Inside the Tornado
- Narrated by: Geoffrey A. Moore
- Length: 3 hrs and 4 mins
- Release date: 12-16-99
- Language: English
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Play Bigger
- How Pirates, Dreamers, and Innovators Create and Dominate Markets
- By: Play Bigger LLC, Dave Peterson, Christopher Lochhead, and others
- Narrated by: Sean Pratt
- Length: 8 hrs and 7 mins
- Unabridged
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Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings".
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The most impactful new thinking of the year
- By Chris Guest on 12-21-16
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Play Bigger
- How Pirates, Dreamers, and Innovators Create and Dominate Markets
- Narrated by: Sean Pratt
- Length: 8 hrs and 7 mins
- Release date: 06-14-16
- Language: English
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Binge Times
- Inside Hollywood's Furious Billion-Dollar Battle to Take Down Netflix
- By: Dade Hayes, Dawn Chmielewski
- Narrated by: Will Damron
- Length: 12 hrs and 24 mins
- Unabridged
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After spotting Netflix and the deep-pocketed Amazon Prime Video a decade’s head start, rivals from the tech and start-up realm (Apple, Quibi) and traditional media (Disney, WarnerMedia, NBCUniversal) all decided to move mountains to enter the streaming game. At a cost of billions, each went after their own piece of the market, launching five new services in a seven-month span. And just as the derby was heating up, the coronavirus pandemic arrived, a black-swan event bringing short-term benefits but also stiff challenges.
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Fascinating Story
- By Michael Callahan on 11-24-22
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Binge Times
- Inside Hollywood's Furious Billion-Dollar Battle to Take Down Netflix
- Narrated by: Will Damron
- Length: 12 hrs and 24 mins
- Release date: 04-19-22
- Language: English
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Accountable
- The Rise of Citizen Capitalism
- By: Michael O'Leary, Warren Valdmanis
- Narrated by: Joe Knezevich
- Length: 9 hrs and 5 mins
- Unabridged
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Corporations are broken, reflecting no purpose deeper than profit. But the tools we are relying on to fix them - corporate social responsibility, divestment, impact investing, and government control - risk making our problems worse. With lively storytelling and careful analysis, O’Leary and Valdmanis cut through the tired dogma of current economic thinking to reveal a hopeful truth: If we can make our corporations accountable to a deeper purpose, we can make capitalism both prosperous and good.
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mandatory reading
- By joseph on 02-01-21
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Accountable
- The Rise of Citizen Capitalism
- Narrated by: Joe Knezevich
- Length: 9 hrs and 5 mins
- Release date: 08-18-20
- Language: English
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The 22 Immutable Laws of Branding
- By: Al Ries, Laura Ries
- Narrated by: David Drummond
- Length: 8 hrs and 8 mins
- Unabridged
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Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.
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Good, but out of date
- By Dave Makes Things on 09-07-14
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The 22 Immutable Laws of Branding
- Narrated by: David Drummond
- Length: 8 hrs and 8 mins
- Release date: 04-22-14
- Language: English
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How Are You, Really?
- Living Your Truth One Answer at a Time
- By: Jenna Kutcher
- Narrated by: Jenna Kutcher
- Length: 9 hrs and 7 mins
- Unabridged
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Forget hustle harder. Forget a mandatory 5 a.m. wake-up. Forget outlining your life plan in six-month, one-year, and five-year spans. We're living in a cultural shift as we reframe our perspectives around the purpose of work, what work/life balance really means, and how we want to spend our time on this planet. In her first book, Jenna Kutcher—entrepreneur, photographer, influencer, teacher, mom, and host of the wildly popular Goal Digger podcast—shares her philosophy on how to live a life that exists outside the tired cliché of “having it all.”
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I cannot be the only negative review...
- By Kalissa K. on 08-04-22
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How Are You, Really?
- Living Your Truth One Answer at a Time
- Narrated by: Jenna Kutcher
- Length: 9 hrs and 7 mins
- Release date: 06-28-22
- Language: English
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Focus
- The Future of Your Company Depends on It
- By: Al Ries
- Narrated by: Al Ries
- Length: 3 hrs
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If your company has lost the focus it once had, here are clear solutions for moving your organization back to its key service and discarding everything else. Ries, coauthor of The 22 Immutable Laws of Marketing, gives clear examples from a variety of industries and demonstrates how crucial focus can be.
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Really the economic history of IBM...
- By avoidthelloyd on 08-01-17
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The Unsold Mindset
- Redefining What It Means to Sell
- By: Colin Coggins, Garrett Brown
- Narrated by: Colin Coggins, Garrett Brown
- Length: 7 hrs and 13 mins
- Unabridged
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The Unsold Mindset reveals a counterintuitive approach not just to selling but to life. It’s a journey toward an entirely new mindset—the greatest sellers on the planet aren’t successful because of what they do, they’re successful because of what they think. Being a good person and a good salesperson aren’t mutually exclusive. The Unsold Mindset will change the way you think about selling and the way you think about yourself.
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Not satisfactory
- By Prestidigitator on 05-26-23
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The Unsold Mindset
- Redefining What It Means to Sell
- Narrated by: Colin Coggins, Garrett Brown
- Length: 7 hrs and 13 mins
- Release date: 02-21-23
- Language: English
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