Dave Peterson

Dave Peterson

Dave Peterson has been an entrepreneur, chief marketing officer, master of execution, and category designer.

Dave grew up on an Iowa farm and started his career in a marketing agency. He then sold all of his belongings and drove to Silicon Valley to try to succeed in business while carrying few expectations that he would. He landed at CRM software company Vantive, then did a tour of duty as head of communications at Mercury Interactive, and was CMO at Aggregate Knowledge and Coverity. He co-founded -- and eventually mercifully killed -- his own start-up called GiveMeTalk!

Dave (apparently) loves crashing his mountain bike on Northern California trails, avoiding trees on his snowboard, traveling to non-predictable places with his adopted brothers and friends, and learning new things from his daughter every day.

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Best Sellers

    • Play Bigger

    • How Pirates, Dreamers, and Innovators Create and Dominate Markets
    • By: Al Ramadan, Dave Peterson, Christopher Lochhead, and others
    • Narrated by: Sean Pratt
    • Length: 8 hrs and 7 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 405
    • Performance
      4.5 out of 5 stars 352
    • Story
      4.5 out of 5 stars 353

    The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design....

    • 5 out of 5 stars
    • The most impactful new thinking of the year

    • By Chris Guest on 12-21-16

    Regular price: $27.37

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