An Amazon #1 Best Selling Author, Christopher Lochhead is host of the popular "Legends & Losers Podcast" and creator of "6 Minutes of Legendary Podcast", coAuthor of "Niche Down: How To Become Legendary By Being Different" and Harper Collins' "instant classic," "Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets."
Lochhead is a former three-time Silicon Valley public company CMO, entrepreneur and category designer. The Marketing Journal calls him "One The Best Minds in Marketing," Fast Company Magazine calls him a "Human Exclamation Point," The Economist calls him "off -putting to some" and NBA legend Bill Walton calls him "a quasar".
At 18 he got thrown out of school, and with no other options he started a company. Christopher can recite much of The Big Lebowski, but can't remember his wife's phone number. He's a proud advisor to non-profit t 1Life Fully Lived, a surf and ski bum who gives the occasional an ass-kicking talk. He's living happily ever after with an amazing woman, a great tribe and six little dinosaurs in Santa Cruz California.
- How Pirates, Dreamers, and Innovators Create and Dominate Markets
- By: Al Ramadan, Dave Peterson, Christopher Lochhead, and others
- Narrated by: Sean Pratt
- Length: 8 hrs and 7 mins
The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design....
The most impactful new thinking of the year
- By Chris Guest on 12-21-16
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Regular price: $27.37