Laura Ries
AUTHOR

Laura Ries

Laura Ries is a leading branding and marketing strategist, bestselling author and television personality.

For two decades, Laura has run Ries & Ries, a consulting firm with her partner, father and legendary Positioning pioneer Al Ries.

Together they consult with companies around the world on marketing strategy and are the authors of five books which have been international bestsellers. They have traveled to over 60 countries from Chile to China and India to Indonesia teaching the fundamental principles of brand building.

Laura is a frequent marketing analyst on major news programs from the O'Reilly Factor to Squawk Box. She regularly appears on Fox News, Fox Business, CNBC, CNN, Headline News ABC, CBS, PBS and is frequently quoted in the Wall Street Journal, New York Times, Advertising Age and others.

In 2009, the readers of Advertising Age voted Al's book Positioning as the best marketing book of all time with The 22 Immutable Laws of Branding by Al & Laura Ries coming in close behind in the number three spot.

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Best Sellers

    • The 22 Immutable Laws of Branding

    • By: Al Ries, Laura Ries
    • Narrated by: David Drummond
    • Length: 8 hrs and 8 mins
    • Unabridged
    • Overall
      4 out of 5 stars 211
    • Performance
      4 out of 5 stars 187
    • Story
      4 out of 5 stars 187

    Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding....

    • 3 out of 5 stars
    • Good, but out of date

    • By Dave C. on 09-07-14

    Regular price: $25.09

    • Battlecry

    • Winning the Battle for the Mind with a Slogan That Kills
    • By: Laura Ries
    • Narrated by: Chris Roman
    • Length: 3 hrs and 24 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 3
    • Performance
      5 out of 5 stars 3
    • Story
      4.5 out of 5 stars 3

    Why are most slogans and taglines ineffective? Because they're just words and a mind cannot understand words. A mind can only understand sounds....

    • Winning the Battle for the Mind with a Slogan That Kills
    • By: Laura Ries
    • Narrated by: Chris Roman
    • Length: 3 hrs and 24 mins
    • Release date: 06-19-17
    • 4.5 out of 5 stars 3 ratings

    Regular price: $14.95

    • The 11 Immutable Laws of Internet Branding

    • By: Al Ries, Laura Ries
    • Narrated by: Al Ries, Laura Ries
    • Length: 3 hrs and 7 mins
    • Abridged
    • Overall
      3 out of 5 stars 39
    • Performance
      4 out of 5 stars 13
    • Story
      3.5 out of 5 stars 13

    The 11 Immutable Laws of Internet Branding is the definitive text for businesses eager to jump on the Internet expressway....

    • 2 out of 5 stars
    • Dated????

    • By Joe on 12-11-05

    Regular price: $12.54

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