Showing results for "epic content marketing" in All Categories
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Epic Content Marketing
- How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less
- By: Joe Pulizzi
- Narrated by: Joe Pulizzi
- Length: 8 hrs and 34 mins
- Unabridged
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How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space? Epic Content Marketing. One of the world's leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don't care about. Epic Content Marketing takes you step by step through the process of developing stories that inform and entertain and compel customers to act - without actually telling them to.
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I Should Have Started With This One...
- By Chris Derochie on 07-30-14
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Epic Content Marketing
- How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less
- Narrated by: Joe Pulizzi
- Length: 8 hrs and 34 mins
- Release date: 12-20-13
- Language: English
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Epic Content Marketing, Second Edition
- Break Through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3
- By: Joe Pulizzi, Brian W. Piper
- Narrated by: Joe Pulizzi, Brian Piper
- Length: 9 hrs and 45 mins
- Unabridged
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When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach—which includes everything from blogging to YouTube videos to social media—is the core of most organizations’ marketing plans.
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I'll save you 10 hours here for free.
- By Chase Allison on 02-15-24
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Epic Content Marketing, Second Edition
- Break Through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3
- Narrated by: Joe Pulizzi, Brian Piper
- Length: 9 hrs and 45 mins
- Release date: 02-24-23
- Language: English
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Gilgamesh
- A New English Version
- By: Stephen Mitchell - translator
- Narrated by: George Guidall
- Length: 4 hrs and 5 mins
- Unabridged
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This brilliant new treatment of the world's oldest epic is a literary event on par with Seamus Heaney's wildly popular Beowulf translation. Esteemed translator and best-selling author Stephen Mitchell energizes a heroic tale so old it predates Homer's Iliad by more than a millennium.
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A defense of this "translation"
- By George on 07-16-08
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Gilgamesh
- A New English Version
- Narrated by: George Guidall
- Length: 4 hrs and 5 mins
- Release date: 11-11-04
- Language: English
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The Epic of Eden
- A Christian Entry into the Old Testament
- By: Sandra L. Richter
- Narrated by: Pam Ward
- Length: 9 hrs and 29 mins
- Unabridged
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Does your knowledge of the Old Testament feel like a grab bag of people, books, events, and ideas? How many times have you resolved to really understand the OT? To finally make sense of it? Perhaps you are suffering from what Sandra Richter calls the "dysfunctional closet syndrome". If so, she has a solution. Like a home-organizing expert, she comes in and helps you straighten up your cluttered closet. Whether you are a frustrated do-it-yourselfer or a beginning student enrolled in a course, The Epic of Eden will organize your understanding of the Old Testament.
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Loved it so much I read it twice
- By Nova D. Holme on 08-04-19
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The Epic of Eden
- A Christian Entry into the Old Testament
- Narrated by: Pam Ward
- Length: 9 hrs and 29 mins
- Release date: 07-18-18
- Language: English
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The Ultimate Stoicism Collection
- Letters from a Stoic (All 124 Letters), Meditations of Marcus Aurelius, The Enchiridion, Of Peace of Mind, Of Anger, Of Providence, The Discourses of Epictetus, The Golden Sayings of Epictetus, Fragments Attributed to Epictetus, Lives of the Eminent Philosophers: The Stoics, & Marcus Aurelius Biography
- By: Seneca, Marcus Aurelius, Epictetus, and others
- Narrated by: Museum Audiobooks cast
- Length: 51 hrs and 29 mins
- Unabridged
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Stoicism, a school of Hellenistic thought founded in Athens in the third century BC, was one of the most sublime philosophies in the history of Western civilization. It is a way of living that focuses on reality instead of fantasy or idealism. According to its teachings, the path to peace and happiness is found in accepting the moment as it presents itself, by not allowing oneself to be ruled by the desire for pleasure or by the fear of pain.
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Great works! Wish there were track titles...
- By Joshua Goulet on 04-01-21
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The Ultimate Stoicism Collection
- Letters from a Stoic (All 124 Letters), Meditations of Marcus Aurelius, The Enchiridion, Of Peace of Mind, Of Anger, Of Providence, The Discourses of Epictetus, The Golden Sayings of Epictetus, Fragments Attributed to Epictetus, Lives of the Eminent Philosophers: The Stoics, & Marcus Aurelius Biography
- Narrated by: Museum Audiobooks cast
- Length: 51 hrs and 29 mins
- Release date: 01-09-21
- Language: English
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Content Marketing, Engineered
- Build Trust and Convert Buyers with Technical Content
- By: Wendy Covey
- Narrated by: Wendy Covey
- Length: 5 hrs and 30 mins
- Unabridged
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Research shows that this analytical, skeptical buyer conducts a great deal of independent research before engaging with vendors. Companies that share expertise through high-quality content on a consistent basis are not only seen as trusted resources, they also spend less per lead and achieve greater pipeline efficiency.
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Content Marketing, Engineered
- Build Trust and Convert Buyers with Technical Content
- Narrated by: Wendy Covey
- Length: 5 hrs and 30 mins
- Release date: 10-12-21
- Language: English
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The Content Marketing Handbook
- How to Double the Results of Your Marketing Campaigns
- By: Robert W. Bly
- Narrated by: Barry Abrams
- Length: 8 hrs and 49 mins
- Unabridged
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The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulates interest, and ultimately gets more orders for what they are selling.
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I don't like the narrator.
- By Jerome A Brown on 03-16-20
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The Content Marketing Handbook
- How to Double the Results of Your Marketing Campaigns
- Narrated by: Barry Abrams
- Length: 8 hrs and 49 mins
- Release date: 02-18-20
- Language: English
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Social Media Marketing All-in-One for Dummies (4th Edition)
- By: Jan Zimmerman, Deborah Ng
- Narrated by: Megan Tusing
- Length: 21 hrs and 41 mins
- Unabridged
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Marketing your business through social media isn't an option these days - it's absolutely imperative. In this new edition of the best-selling Social Media Marketing All-in-One for Dummies, you'll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive in the global marketplace.
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Great Content. One Major Complaint
- By AAE on 11-11-20
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Social Media Marketing All-in-One for Dummies (4th Edition)
- Narrated by: Megan Tusing
- Length: 21 hrs and 41 mins
- Release date: 03-31-20
- Language: English
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Social Media Marketing Content Creation Essentials
- A Simple Strategy Guide to Creating Epic Videos, Effortless Podcasts, and Exciting Images (For Facebook, Instagram, YouTube, plus More!) Social Media Marketing Masterclass, Book 2
- By: Aron Bordelon
- Narrated by: Brian Wiggins
- Length: 3 hrs and 29 mins
- Unabridged
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Not sure what to post on social media? Struggling to come up with fresh content ideas? This audiobook can help! Turning social likes into real cash takes time, consistency, and laser-focused strategy. But finely tuned tactics are only half the battle. The other half? Creating content that your audience will absolutely love.
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If you are going to buy this book I recommend you
- By Joel Burton on 05-11-19
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Social Media Marketing Content Creation Essentials
- A Simple Strategy Guide to Creating Epic Videos, Effortless Podcasts, and Exciting Images (For Facebook, Instagram, YouTube, plus More!) Social Media Marketing Masterclass, Book 2
- Narrated by: Brian Wiggins
- Length: 3 hrs and 29 mins
- Release date: 05-06-19
- Language: English
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The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- By: Allan Dib
- Narrated by: Joel Richards
- Length: 6 hrs and 32 mins
- Unabridged
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To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.
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You Need to buy Book to get key info
- By Rosie's mom on 10-23-18
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The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- Narrated by: Joel Richards
- Length: 6 hrs and 32 mins
- Release date: 08-16-16
- Language: English
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The Enchiridion & Discourses
- By: Epictetus
- Narrated by: Haward B. Morse
- Length: 13 hrs and 16 mins
- Unabridged
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The Enchiridion is the famous manual of ethical advice given in the second century by the Stoic philosopher Epictetus. Born to a Greek slave, Epictetus grew up in the environment of the Roman Empire and, having been released from bonds of slavery, became a stoic in the tradition of its originators, Zeno (third Century BCE) and Seneca (first century CE).
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Inspiration from thousands of years ago
- By Jose on 07-30-17
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The Enchiridion & Discourses
- Narrated by: Haward B. Morse
- Length: 13 hrs and 16 mins
- Release date: 06-05-16
- Language: English
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Scientific Advertising
- By: Claude Hopkins
- Narrated by: Ty Carthage
- Length: 2 hrs and 19 mins
- Unabridged
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Here it is: the spell book with all the secrets of advertising, laid at your feet. Pick them up! Use them! Make your fortune. In this Library of Congress Facsimile Edition, you get word-for-word exactly what Claude Hopkins wrote in 1923. No one has ever articulated the laws of advertising more clearly or compellingly. Hopkins understood the principle better than anyone. If you're looking to make money online, this book must be the first one you listen to.
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The Narrater is horrible
- By Eric Keith on 05-21-18
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Scientific Advertising
- Narrated by: Ty Carthage
- Length: 2 hrs and 19 mins
- Release date: 09-10-15
- Language: English
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Discourses and Selected Writings
- By: Epictetus, Robert Dobbin
- Narrated by: Richard Goulding
- Length: 8 hrs and 51 mins
- Unabridged
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Epictetus, a Greek stoic and freed slave, ran a thriving philosophy school in Nicropolis in the early second century AD. His animated discussions were celebrated for their rhetorical wizardry and were written down by Arrian, his most famous pupil. Together with the Enchiridion, a manual of his main ideas, and the fragments collected here, The Discourses argue that happiness lies in learning to perceive exactly what is in our power to change and what is not, and in embracing our fate to live in harmony with god and nature.
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Outstanding Audible Title and performance
- By H. D. Martinez on 05-01-21
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Discourses and Selected Writings
- Narrated by: Richard Goulding
- Length: 8 hrs and 51 mins
- Release date: 02-25-21
- Language: English
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The Caregiver's Guide to Dementia
- Practical Advice for Caring for Yourself and Your Loved One
- By: Gail Weatherill RN CAEd
- Narrated by: Ann Osmond
- Length: 4 hrs and 45 mins
- Unabridged
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When caring for someone with dementia, your own mental stability can be the single most critical factor in your loved one’s quality of life. The Caregiver's Guide to Dementia brings practical and comprehensive guidance to understanding the illness, caring for someone, and caring for yourself. From understanding common behavioral and mood changes to making financial decisions, this book contains bulleted lists of actions you can take to improve your health and your caregiving.
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As a RN myself I HIGHLY HIGHLY recommend
- By Amazon Customer on 01-13-21
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The Caregiver's Guide to Dementia
- Practical Advice for Caring for Yourself and Your Loved One
- Narrated by: Ann Osmond
- Length: 4 hrs and 45 mins
- Release date: 03-10-20
- Language: English
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The Epic of Gilgamesh
- By: Stephen Langdon
- Narrated by: Victor Craig
- Length: 23 mins
- Unabridged
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The Epic of Gilgamesh is the oldest surviving literary work in the world. The epic poetry describes the ancient King Gilgamesh and his journey to discover the secret to eternal life.
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Not even if it's free
- By kyle whitt on 02-24-23
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The Epic of Gilgamesh
- Narrated by: Victor Craig
- Length: 23 mins
- Release date: 02-28-20
- Language: English
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The Lamplighter
- By: Charles Dickens
- Narrated by: Cathy Dobson
- Length: 46 mins
- Unabridged
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Charles Dickens' brilliant comic adventure of a lamplighter, Tom Grig, who is called into the house of an eccentric astronomer who is searching for the philosopher's stone. He declares that the stars have foretold that Tom will marry the astronomer's niece and inherit the secret of the philosopher's stone, which will make him the richest man on earth.
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Horrible horrible horrible I hate it so much
- By Tina on 10-11-21
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The Lamplighter
- Narrated by: Cathy Dobson
- Length: 46 mins
- Release date: 12-08-17
- Language: English
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The Content Fuel Framework
- How to Generate Unlimited Story Ideas
- By: Melanie Deziel
- Narrated by: Melanie Deziel
- Length: 3 hrs and 29 mins
- Unabridged
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In The Content Fuel Framework, trained journalist and award-winning content marketer Melanie Deziel shows you how to maximize your creativity by systematizing it. No more writer's block. No more asking, "what should I post"? How can you fill all those web pages, social feeds, blogs, and newsletters, every single day? The Content Fuel Framework will challenge you - and enable you - to tell stories in entirely new ways. It's an adaptable and evergreen guide you'll come back to again and again.
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Need Content? M. Deziel is Ms. Content Creator Extraordinaire!
- By Sherrie Stifter on 06-10-21
By: Melanie Deziel
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Content Inc.: Completely Updated and Expanded Second Edition
- Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with Little to No Money)
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Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services. In this audiobook, Joe Pulizzi provides a lower-risk, more effective way to create a path to startup success by re-engineering the process that so often leads to failure: You’ll learn how to develop valuable content, build an audience around that content and then create a product for that audience. Content Inc. walks you through the entire process.
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Very much oriented to Boomers...
- By D Z E3 on 01-23-22
By: Joe Pulizzi
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Everybody Writes (2nd Edition)
- Your New and Improved Go-to Guide to Creating Ridiculously Good Content
- By: Ann Handley
- Narrated by: Carolyn Jania, Ann Handley
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In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers. In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.
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Everyone writes, but only one could write this book!
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Jab, Jab, Jab, Right Hook
- How to Tell Your Story in a Noisy Social World
- By: Gary Vaynerchuk
- Narrated by: John Hopkinson
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New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of "Crush It!" and "The Thank You Economy" with a fresh spin, "Jab, Jab, Jab, Right Hook" is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the "right hook"—their next sale or campaign that's going to knock out the competition.
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Almost out dated
- By Dawn B. on 11-08-23
By: Gary Vaynerchuk
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The Content Fuel Framework
- How to Generate Unlimited Story Ideas
- By: Melanie Deziel
- Narrated by: Melanie Deziel
- Length: 3 hrs and 29 mins
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Overall
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Performance
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In The Content Fuel Framework, trained journalist and award-winning content marketer Melanie Deziel shows you how to maximize your creativity by systematizing it. No more writer's block. No more asking, "what should I post"? How can you fill all those web pages, social feeds, blogs, and newsletters, every single day? The Content Fuel Framework will challenge you - and enable you - to tell stories in entirely new ways. It's an adaptable and evergreen guide you'll come back to again and again.
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Need Content? M. Deziel is Ms. Content Creator Extraordinaire!
- By Sherrie Stifter on 06-10-21
By: Melanie Deziel
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Content Inc.: Completely Updated and Expanded Second Edition
- Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with Little to No Money)
- By: Joe Pulizzi
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Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services. In this audiobook, Joe Pulizzi provides a lower-risk, more effective way to create a path to startup success by re-engineering the process that so often leads to failure: You’ll learn how to develop valuable content, build an audience around that content and then create a product for that audience. Content Inc. walks you through the entire process.
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Very much oriented to Boomers...
- By D Z E3 on 01-23-22
By: Joe Pulizzi
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Everybody Writes (2nd Edition)
- Your New and Improved Go-to Guide to Creating Ridiculously Good Content
- By: Ann Handley
- Narrated by: Carolyn Jania, Ann Handley
- Length: 11 hrs and 26 mins
- Unabridged
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Overall
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Performance
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Story
In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers. In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.
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Everyone writes, but only one could write this book!
- By Phil Williams on 11-21-23
By: Ann Handley
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Jab, Jab, Jab, Right Hook
- How to Tell Your Story in a Noisy Social World
- By: Gary Vaynerchuk
- Narrated by: John Hopkinson
- Length: 5 hrs and 41 mins
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Performance
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New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of "Crush It!" and "The Thank You Economy" with a fresh spin, "Jab, Jab, Jab, Right Hook" is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the "right hook"—their next sale or campaign that's going to knock out the competition.
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Almost out dated
- By Dawn B. on 11-08-23
By: Gary Vaynerchuk
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They Ask, You Answer
- A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Revised & Updated
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They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today's internet-savvy buyers.
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Get to the point
- By WILDBOT3D on 04-03-21
By: Marcus Sheridan
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Permission Marketing
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 1 min
- Abridged
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Internet marketing pioneer Seth Godin says he wants to change the way almost everything is marketed today. Will you give him permission to show you the future? Listen to how you can turn strangers into friends and friends into customers with this groundbreaking new approach.
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Out Dated
- By Kristin on 11-27-16
By: Seth Godin
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The New Rules of Marketing and PR (8th Edition)
- How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly
- By: David Meerman Scott
- Narrated by: Stephen Bowlby, David Meerman Scott
- Length: 16 hrs and 51 mins
- Unabridged
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The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine learning to automate routine tasks. Your life is already AI-assisted. Your marketing should be too, but there are challenges to be aware of.
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Nuts and bolt of marketing
- By Jim H on 11-01-22
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Hacking Growth
- How Today's Fastest-Growing Companies Drive Breakout Success
- By: Sean Ellis, Morgan Brown
- Narrated by: Sean Ellis, Morgan Brown
- Length: 10 hrs and 43 mins
- Unabridged
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An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks listeners through the process of creating and executing their own custom-made growth hacking strategy. It is a must listen for any marketer, entrepreneur, innovator or manager looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
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Tough one
- By Amazon Customer on 10-12-18
By: Sean Ellis, and others
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Built to Sell
- Creating a Business That Can Thrive Without You
- By: John Warrillow
- Narrated by: Erik Synnestvedt
- Length: 4 hrs and 24 mins
- Unabridged
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A business parable about how to create a start-up that won't trap you when you want to sell it. According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency.
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Narrator is awful!
- By RayChu on 02-17-13
By: John Warrillow
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12 Laws of the Jungle
- How to Become a Lethal Entrepreneur
- By: Daniel Cleland
- Narrated by: Noah Michael Levine
- Length: 4 hrs and 44 mins
- Unabridged
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One month after Daniel Cleland scales his start-up to seven figures, solidifying its rank in the top three ayahuasca healing centers in the world, COVID-19 obliterates the company’s revenues. He now has 60 days to find hundreds of thousands of dollars in survival funds or face extinction. Racing against time, Cleland hacks his way through the proverbial (and sometimes literal) jungle one perilous step at a time.
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Award winning narrator for killer story
- By ND on 11-26-22
By: Daniel Cleland
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Inbound Content
- A Step-by-Step Guide to Doing Content Marketing the Inbound Way
- By: Justin Champion
- Narrated by: James Fouhey
- Length: 5 hrs and 38 mins
- Unabridged
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Inbound Content is a step-by-step manual for attracting the right people, turning them into leads, and closing them into customers. Today, everyone knows that content is king. It's how we engage, how we inform, and how we pass the time; content is everywhere, and if you're not leveraging its power to promote your business, you've already been left behind. Having a website and social media is not enough; if you truly want to take advantage of unprecedented levels of connectedness, you have to create content that draws customers in.
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Great book.
- By Tal perry on 05-23-23
By: Justin Champion
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Brandscaping
- Unleashing the Power of Partnerships
- By: Andrew M. Davis
- Narrated by: Andrew M. Davis
- Length: 7 hrs and 18 mins
- Unabridged
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Brandscaping is a big, infectious idea - a new marketing methodology that begins with one simple observation: A rising tide lifts all ships. In this groundbreaking book, media and marketing visionary Andrew Davis shows you how to partner with other brands and undiscovered talent to create content that drives demand for the products and services you sell. Davis dishes up dozens of case studies showing how all types of individuals, companies, and brands have tapped into the power of brandscaping to achieve unparalleled success, often using resources already at their disposal.
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Textbook Worthy
- By TOsinubi on 05-16-15
By: Andrew M. Davis
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Marketing Rebellion
- The Most Human Company Wins
- By: Mark Schaefer
- Narrated by: Mark Schaefer
- Length: 7 hrs and 14 mins
- Unabridged
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Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost? Path-finding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results.
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To Succeed, Follow the Customer's Lead
- By jwsteiert on 03-25-19
By: Mark Schaefer
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The End of Procrastination
- How to Stop Postponing and Live a Fulfilled Life
- By: Petr Ludwig, Adela Schicker
- Narrated by: Kirby Heyborn
- Length: 3 hrs and 56 mins
- Unabridged
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Even with overflowing inboxes, thousands of unread notifications, and unmet deadlines, most people still can’t manage to take control of their time and stop procrastinating. The End of Procrastination tackles this ubiquitous issue head on, helping you stop putting off work and reclaim your time. Author Petr Ludwig shows that ending procrastination is more than a wise time management strategy - it’s essential to developing a sense of purpose and leading a happier more fulfilled life.
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this can be life-changing
- By Luis Enrique Vargas on 03-16-24
By: Petr Ludwig, and others
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Contagious
- Why Things Catch On
- By: Jonah Berger
- Narrated by: Keith Nobbs
- Length: 6 hrs and 50 mins
- Unabridged
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Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
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A Primer on Viral & Memorable Marketing
- By Douglas C. Bates on 04-01-13
By: Jonah Berger
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Made to Stick
- Why Some Ideas Survive and Others Die
- By: Chip Heath, Dan Heath
- Narrated by: Charles Kahlenberg
- Length: 8 hrs and 37 mins
- Unabridged
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In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.
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Even Better The Second Time
- By Jeremy on 09-05-09
By: Chip Heath, and others
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The Long Tail
- Why the Future of Business Is Selling Less of More
- By: Chris Anderson
- Narrated by: Christopher Nissley
- Length: 7 hrs and 56 mins
- Unabridged
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Our world is being transformed by the Internet and the near limitless choice that it provides to consumers; tomorrow's markets belong to those who can take advantage of this. The Long Tail is really about the economics of abundance, an entirely new model for business that is just starting to show its power as unlimited selection reveals new truths about what consumers want and how they want to get it.
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Good Book, Flawed by Repition
- By Jim on 03-17-07
By: Chris Anderson
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Unlevel the Playing Field
- The Biggest Mindshift in PPC History
- By: Frederick Vallaeys
- Narrated by: Kaleo Griffith
- Length: 6 hrs and 12 mins
- Unabridged
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Today’s digital marketers all compete for attention with the same ad engine automations. In this seemingly level playing field, how do you stand out? How can artificial intelligence help you be better than the rest rather than simply fit in? Your answers lie in automation layering. Frederick Vallaeys reveals how to combine the best of human creativity and machine efficiency to create winning digital marketing programs. This book dives into three key areas of search marketing to illustrate how automation layering can take your campaigns to the next level of profitability.
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Brilliant Insights For Modern PPC Advertising
- By Tyler James Ellison on 07-11-22
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The Referral Engine
- Teaching Your Business to Market Itself
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 6 hrs and 49 mins
- Unabridged
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The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
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A misleading Title results in a hidden gem
- By Dean on 10-13-10
By: John Jantsch
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One Million Followers: How I Built a Massive Social Following in 30 Days
- Growth Hacks for Your Business, Your Message, and Your Brand from the World's Greatest Minds
- By: Brendan Kane
- Narrated by: Brendan Kane
- Length: 6 hrs and 15 mins
- Unabridged
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Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise?
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So much fluff.
- By Daniella on 05-17-19
By: Brendan Kane