Showing results by narrator "Ty Carthage"

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    • Scientific Advertising

    • By: Claude Hopkins
    • Narrated by: Ty Carthage
    • Length: 2 hrs and 34 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 142
    • Performance
      4 out of 5 stars 127
    • Story
      4 out of 5 stars 124

    This short listen is recommended by David Ogilvy, Jay Abraham, and many other masters of marketing. It contains many principles that are common in Internet marketing today, such as the idea of testing and measuring ad effectiveness, writing to one person, understanding and using psychology, etc.

    • 3 out of 5 stars
    • Dated classic with a less than desirable orator

    • By Angel M. on 07-26-17

    Regular price: $6.95