Unlevel the Playing Field
The Biggest Mindshift in PPC History
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Unlevel the Playing Field
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Narrado por:
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Kaleo Griffith
Acerca de esta escucha
Today’s digital marketers all compete for attention with the same ad engine automations. In this seemingly level playing field, how do you stand out? How can artificial intelligence help you be better than the rest rather than simply fit in?
Your answers lie in automation layering.
In Unlevel the Playing Field, Frederick Vallaeys reveals how to combine the best of human creativity and machine efficiency to create winning digital marketing programs. This follow-up to Frederick’s first book dives into three key areas of search marketing—bidding, targeting, and messaging—to illustrate how automation layering can take your campaigns to the next level of profitability.
Whether you’re an agency or an in-house marketer focused on e-commerce or lead gen, this book shows how to differentiate yourself in the digital marketing crowd with a new path to increased sales, improved returns, and the opportunity to make ad platforms work for you.
©2022 Frederick Vallaeys (P)2022 Frederick VallaeysLos oyentes también disfrutaron...
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Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.
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4 out of 5 stars
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Lo que los oyentes dicen sobre Unlevel the Playing Field
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Tyler James Ellison
- 07-11-22
Brilliant Insights For Modern PPC Advertising
I loved Unlevel. It was refreshing to hear from a qualified expert that embraces the changes and knows how to evolve alongside. There are lots of soft “pitches” for the optmyzr software which would be my only complaint. Other than that, brilliant insights and and work philosophy work putting into practice.
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