The World's Best Buyer Persona System

The Buyer Persona Reimagined: It's Not Who They Are but How They Think

By: Stormie Andrews

Narrated by: Stormie Andrews, De' Borah Fortune Stott

Length: 6 hrs and 15 mins

Publisher's summary

This is a business and marketing book geared toward helping organizations develop a superior buyer persona (customer avatars). The problem with most buyer personas is that they focus on demographics. Unfortunately, demographic-based personas rarely help sales, messaging, customer service, or even contribute to the bottom line. Therefore, the World's Best Buyer Persona® System helps you discover how your customers think, and understanding how they think is truly magical! Once you understand how they think, you will be able to create superior messaging that will give you an unfair advantage over your competition by regularly positioning your brand in front of your ideal prospects before your competition even knows they exist.

©2020, 2021 Stormie Andrews (P)2021 Stormie Andrews

Practical and Actionable!

An insightful book and blueprint to create a solid marketing plan to grow your ideal client base.

Hands down the most valuable marketing book

I rarely write reviews, but this book was so good that I had to. I've always said this; a good book is a complete solution to a narrowly defined problem. And if you are struggling with positioning your business and finding your market, then this will be the most important book you will ever read.

As a marketer myself, I've always struggled with finding the right appeal that makes people buy and finding the most significant market for my services. This book taught me exactly how to find the biggest potential market for my services and how to position to capture it.

I've always hated fill-in-the-blank frameworks because I preferred understanding the process instead. But this is the best framework I've ever seen. There's nothing redundant or unnecessary, and it is structured in a perfect order to fully understand what you are doing.

The audiobook has the advantage because the host invited a person that asks questions after each chapter. This was immensely valuable because she asked all the questions I thought about.

Hands down, this was one of the most valuable books I've ever read. I can't express how thankful I am for compressing your knowledge into that book.

Gave myself a 20 dollar raise

Hi am barely halfway through the book and the audible shed so much light on the hard copy it’s not fair. De’ Borah REALLY helps the listener understand the mind of the author making the content that much MORE easy to understand and apply ! Thank you, Stormie and De’Borah!

What an great book

This is such valuable information. I’m so glad i invested time to better myself and my business. Cannot wait for more from this author! I would give it 10 stars if they would allow it!

Great for Small Business Owners

This book was great and full of tools you can use immediately. The commentary with the author between chapters gave even more insight, tricks, tips and tools that any business no matter how big or small can use to make an impact.

Insightful, fun to listen to, and thought provoking

I've been in sales and sales leadership for 30 years, I've never considered myself a marketing expert, and that's why I picked up this book. I've read many books on sales and sales techniques written from the 1950's on, The World's Best Buyer Persona has given me new tools from both a Sales, Sales/Marketing, and Marketing perspective bringing me into the 21st century, post covid thinking. The book is thought provoking and an interactive listen. I read the book first, then purchased the audible, I would recommend both. If the chapters are the meat of the audible the interaction/podcast style in between chapters with Stormie and De'Borah is the tasty side orders. Real world use.

Full of fluff and lacks depth

The book is only 10% of the content the rest is the author talking on a podcast promoting his website.