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Publisher's Summary

A guide to becoming a recognized expert in your field.

Too many people believe that if they keep their heads down and work hard, they will be lauded as experts on the merits of their work. But that's simply not true anymore. To make a name for yourself, you have to capitalize on your unique perspective and knowledge and inspire others to listen and take action. But becoming a "thought leader" is a mysterious and opaque process. Where do the ideas come from, and how do they get noticed?

Dorie Clark explains how to identify the ideas that set you apart and promote them successfully. The key is to recognize your own value, cultivate your expertise, and put yourself out there.

Featuring vivid examples and drawing on interviews with Seth Godin, Robert Cialdini, and other thought leaders, Clark teaches readers how to develop a big idea, leverage existing affiliations, and build a community of followers. She offers not mere self-promotion, but an opportunity to change the world for the better while giving you the ultimate job insurance.

©2015 Dorie Clark (P)2015 Brilliance Audio, all rights reserved. Recorded by arrangement with Portfolio, a member of Penguin Group (USA) LLC, a Penguin Random House Company.

What members say

Average Customer Ratings

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Great book

This book is awesome. Dorie is an awesome writer and she reads this book very well. I really enjoyed how she broke down key points that really makes you analyze yourself and your current situation. If you can answer all of the questions that Dorie asks, then you are on a sure path to standing out. Im definitely buying the book for my library.

1 of 1 people found this review helpful

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Motivating & Thought Provoking

Very motivating and encouraging. Love that she gives so many real life examples and thought provoking questions at the end of each chapter.

1 of 1 people found this review helpful

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Another masterpiece from Dorie Clark

Anybody interested in "standing out" in life MUST read this book. Having met Dorie twice now and listened to her talk, there is undeniable authenticity in her and her book gives useful timely advice in this ever-changing world. Excellent book.

1 of 1 people found this review helpful

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Great actionable content.

A+ Loved it, very actionable. Now I want to read her first book. Great examples of how others did it.

1 of 1 people found this review helpful

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Thought Leadership Demystified!!!

If you've ever read a book, subscribed to a blog, or bought a new fabulous product and thought "I could have done that!"... You're right! In this book, Dorie gives us so many tips on how to bring your big idea to life, build a following, and think differently about our work. I love that she narrates this book! Her passion and confidence that "I can do it too" shines through!!

Have an idea or new product to share? Trying to find your next big idea? Then this book is for you!!!

Note: This review is written by Carla Howard (my husband and I share an audible account).

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Precision and clear strategies on STANDING OUT.

I had already read Dorie's book, Entrepreneurial you and found it useful and was eager to learn more about what she had done to make herself "stand out". I listened to the book straight through and will do so a few more time to let it all soak in. Great practical advice with little investment. You will hear info from someone who has done every single step she is sharing with you. Very credible and practical and a window into the world of making yourself visible in social media in a professional way.

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Powerful! Yet Down to Earth Advice

Dorie Clark covers the necessary angles and perspectives in this book to jumpstart anybody's search for finding and/or Developing an idea and a personal or business brand. I am now motivated to do just that.
I found her tone of voice very strong and convincing and still very pleasant to the ear. This makes for a very easy and pleasant reading. She offers plenty of specific examples about current events and successful people, the ones we normally hear or see in our devices on a daily basis. This makes it easy to associate with and understand her message very well.
Overall, I rate her book based on how I rate her as a person. She shows genuine interest in helping others and providing great and actionable value with the content she delivers. She does this with enough authenticity, which helps to create a greater impact and leave a more lasting memory.
I enjoyed the book tremendously. I am and will be a fan of hers for a long time.

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Super Concise and Valuable Advice

At it’s heart, STAND OUT is a super motivating sermon, which I really needed. If you’re looking for a book that will get your exciting ideas center sparking, this is it.

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Pretty useless

I would listen to E Myth by Michael Gerber or Disrupt You by Jay Samit if you want to get the things you hoped this book would have given you.

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A Must read!

A+ Dorie!! This book is jammed packed with valuable information, keen insights, powerful stories that inspire, and straightforward actionable steps for anyone serious about becoming a thought leader and monetizing their work.