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Publisher's Summary

What if the best way to grow your network isn't by introducing yourself to strangers at cocktail parties, handing out business cards, or signing up for the latest online tool, but by developing a better understanding of the existing network that's already around you?

We know that it's essential to reach out and build your network. But did you know that it's actually your weaker or former contacts who will be the most helpful to you? Or that many of our best efforts at meeting new people simply serve up the same old opportunities we already have?

In this startling new look at the art and science of networking, business school professor David Burkus digs deep to find the unexpected secrets that reveal the best ways to grow your universe.

Based upon entertaining case studies and scientific research, this practical and revelatory guide shares what the best networkers really do...and it looks a lot less like collecting business cards and making random introductions and a lot more like fostering authentic connections and seeking out diverse new voices.

Forget the outdated advice you've already heard. Learn how to make use of the hidden networks you already have.

©2018 David Burkus (P)2018 Gildan Media

What listeners say about Friend of a Friend...

Average Customer Ratings
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  • Overall
    5 out of 5 stars
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The reality of human networks - How to Navigate, Create & Use them!

KEY Takeaways:
1- Why people cluster or hang out together
2- How to create influential networks
3- How to be everywhere and omnipresent
4- Reality of us being connected (6th degree of connection)
5- How our friends influence us and we influence them
6- Business first friendship follows or vice versa (teaser alert)?

By far the best I have read about networks. It is really raw and to the point. The author offers the main ideas and then offers you free resources to be able to execute accordingly.

1 person found this helpful

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Why the terrible narrator?!

I love the content. Excellent writing. This narrator couldn’t care any less about it.

I truly wish the author had narrated it.

1 person found this helpful

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Thought provoking

David has developed a masterful book that describes the social power of weak interactions. Interesting topic for me as many of the same thoughts/principles I have observed in a different topic matter - biological communication in cancer cells. I have been amazed at how often a small number of almost benign genetic mutations can lead to undesirable health outcomes.

In friend of a friend David shows that similar "weak" social interactions can lead to significant social outcomes. I have listen to it twice during my marathon training, finding it thought provoking and useful on many levels.

Thanks for a great book and the useful case studies !

Best
TPC

1 person found this helpful

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Insightful and practical

This book is filled with solid research. While it's likely all examples are cherry-picked to fit perfectly with points he made, the suggestions for practical application (face-to-face and online through social media) appear legitimate. I'm in a space where I'm growing my company's influence and this book is part of my game plan.

1 person found this helpful

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Warning, this book may adjust your perspective on

A friend of mine suggested this book to me after reading some of my own writings on networks, connections, and things I think I'm missing. This book applies the science to things I've personally experienced for quite a while and provide some insights that I'm not quite sure I've Digested just yet.

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Speaking as a friend just asking for a friend.

Thank goodness for rewind and replay. Great information to understand. Need 5 more words to be a review. Oops that was 8 words. Now 15.

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Theoretical and uninteresting

This book is sheer theory. There’s almost nothing actionable at all. I reached the middle and quit because it was so boring.

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Good read!

There is some great information here. It takes a lot of research that has been done about networks and how people connect and interact and distills it into easily understood concepts. I particularly appreciate the practical section at the end of every chapter. David Burkus breaks down the ideas in each chapter into actionable steps that will help you understand what you've just read and apply it to your own life. That's where the real value of this book lies, I think.

As this book is based on research which often reference statistics it become a bit dull from time to time. The book would have benefited from a more uplifting reading. Hence, lower score on performance and story.

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A refreshing take on relationships and networking!

I really enjoyed this book. It effectively demonstrates a newer more modern approach to building relationships and puts the joy back into it.

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It's ok. A few gems.

A few good points but mostly common sense. I would've been more receptive if it was shorter.